6 Social Media Posts to Inspire Your Posting Strategy

ngaging social media posts are a great way to draw attention to your brand and increase interaction with both your prospects and customers. The power of social media is undeniable now, with reports that around 90% of consumers follow at least one brand on social and 76% have even purchased an item they saw on a social media platform.

If you’ve been hesitant to get in on the social media game, check out these seven compelling social media posts from successful distributors and decorators, that you can draw inspiration from to help you get more eyes on your business.

1. Make Them Laugh

Lots of people love decorated apparel, but many don’t know the magic that goes on behind the scenes to make that favorite t-shirt of theirs come to life. Printed Threads, does an amazing job of finding fun and creative ways to engage their audience on social media.

"Our efforts have evolved some over the years. We have gone from having educational posts, to funny posts, to informative posts. In general, we look at it as a way to show off some cool stuff that we do and show that we can do cool stuff for our customers. We get to show a bit of our personality while we do it."
- Brett Bowden, Owner of Printed Threads‍

In this post, they peel back the curtain to show us how color-matching products is done, but in a really hilarious way. They also tagged their client and featured their printed order as well.

"The purpose of the series was to be educational. We wanted to show customers that we can mix any color they may need. I generally think though that if you can incorporate your customers into your social media posts, they end up reposting, and as long as the content is entertaining, you will end up gaining followers."
- Brett Bowden, Owner of Printed Threads

Why people love these posts:

Printed Threads has quite a few of these fun color-matching videos on their feed (one even features a dog). And, they’re a hit, because they found a way of taking a part of the screen-printing process and turning it into a series of hilarious comedy skits anyone can enjoy. People get to see how color-matching is done, have a good laugh, and feel a connection with some of Printed Thread’s employees all in one post. Don’t you want to do business with a company this fun?

What you can learn:

‍When thinking about the posts you can create on social media, think about parts of your business that people might be interested in learning more about. Then, think about how you can use that to create something that not only educates your audience but also shows your personality and maybe even entertains them as well. Try getting your employees and customers involved in some way too. "I think if someone is doing their research and looking for a print shop that has experience and capacity, our Instagram is an extra tool for us to show what we are capable of," says Bowden.

2. Bring On the Pawsitivity

Who doesn’t love a social media post with a furry friend? Linda Milano, owner of CFB Promotional Products, named her decade-old distributorship after her dogs, Creamy, Fudgy and BonBon.

Who doesn’t love a social media post with a furry friend? Linda Milano, owner of CFB Promotional Products, named her decade-old distributorship after her dogs, Creamy, Fudgy and BonBon.

“Our newest Pomeranian, Toffee – the star of our popular weekly “Toffee’s Picks” social posts – came years later, but is an active member of our family-owned company. Each week, we feature a different promo product with Toffee’s help, showcasing the diversity of our product offerings.”
- Linda Milano, owner of CFB Promotional Products

Why people love these posts:

“Who can resist a cute Pomeranian in your social media feed, especially when he’s wearing a different outfit in most photos?” says Milano, who racks up the likes, comments and shares each week. “Our clients look forward to the post each Thursday and actively look for Toffee’s Picks, if it doesn’t show up in their feed.”

What you can learn:

‍Featuring Toffee in CFB’s posts not only captures people’s attention in a distinctive way, but also adds an authentic touch, given Toffee’s role in the business. The combo of featuring Toffee and introducing new promo product suggestions resonates well with Milano’s audience, hitting the personal and professional aspects of her brand.

The consistent weekly posting rhythm, along with relevant hashtags, also has primed Milano’s clients and prospects to eagerly anticipate each week’s engaging and informative content. “Creativity, authenticity and consistency helped us create a loyal following and trust in our brand,” she says.

3. Shout Out The Locals

Parkway Printshop doesn’t just decorate for clients. They also have an apparel line centered around the ever-popular city of Williamsburg, VA. In this posted video, they show off their “Pancake Capitol of the World” collection, while going on a journey to decide where they should eat for National Pancake Day.

"Williamsburg, a large tourist market, has so many pancake houses. Locals usually chuckle when speaking of the number of pancake houses, as there is really no explanation of why or if it is even justified. So, we thought it would be fun to take a little 'jab' at this from a local's perspective."
- Jared Chubb, owner at Parkway Printshop

Why people love these posts:

People love showing off the pride they have for their hometowns, especially when it’s as historic as Williamsburg. This video is a homage to the city’s reputation for being known as having the highest per capita ratio of waffle and pancake houses in the world. It also does a great job of promoting local restaurants, which helps Parkway Printshop become more rooted in the Williamsburg community. "Our general approach is to, one, highlight key partnerships with community businesses, brands, and organizations and, two, show off our screen-printing shop, as we are extremely proud of the aesthetics and culture we have created," says Jared Chubb, owner of Parkway Printshop.

What you can learn:

Parkway Printshop also has numerous posts not only showing their Williamsburg apparel, but also the work they do for local businesses. By tagging them on social media, they become a promoter for the business they’re doing work for. Posts like this help you become a cornerstone for your community, and locals will appreciate that. This kind of connection keeps the name of your company circulating, bringing in more business, as well as loyal customers.

"Because we highlight partnerships with a local brewery or restaurant – other local business owners (like someone who owns a construction company) will reach out to us because they have purchased a shirt we printed from that brewery/restaurant.

Promoting key partnerships on marketing platforms has allowed us to create 'social proof', which opens doors to other opportunities with community businesses and brands"
- Jared Chubb, owner at Parkway Printshop

4. Make Them Laugh

Lots of people love decorated apparel, but many don’t know the magic that goes on behind the scenes to make that favorite t-shirt of theirs come to life. Printed Threads, does an amazing job of finding fun and creative ways to engage their audience on social media, and in these posts, they peel back the curtain to show us how color-matching products is done, but in a hilarious way.

Why people love these posts:

Printed Threads has quite a few of these fun color-matching videos on their feed (one even features a dog), and they’re a hit, because they found a way of taking a part of the screen-printing process and turning it into a series of hilarious comedy skits anyone can enjoy. People get to see how color-matching is done, have a good laugh, and feel a connection with some of Printed Thread’s employees all in one post. Don’t you want to do business with a company this fun?

What you can learn:

‍When thinking about the posts you can create on social media, think about parts of your business that people might be interested in learning more about. Then, think about how you can use that to create something that not only educates your audience but also shows your personality and maybe even entertains them as well. Try getting your employees.

5. Tell Me a Story

Money’s shop creates merch for an up-and-coming band called Low Gap. Teenage brothers Gus and Phin Johnson are already making an impact with their writing and catchy bluegrass tunes. The duo planned to attend a Zach Bryan concert and get on stage to show off their talent. While they didn’t get that opportunity, they were totally surprised to see steel guitarist Read Connolly wearing a Low Gap hat Money decorated. “What an absolute thrill it was for me to see a product I made on stage,” she says.

Why people love these posts:

Telling a really cool story can create a deeper connection with your audience. “This post showed my audience that my products are high-quality,” Money says, “while also bringing them along on a cool adventure where country stars are wearing my merch on stage.”

What you can learn:

‍Spice up your captions by weaving in a good story – it’s a secret sauce for connecting with your crowd and making your content stick. Whether it’s shouting out customer wins, a behind-the-scenes view of your brand or sharing personal stories, storytelling amps up engagement and plants your company name firmly in their minds.

Money packed a triple punch by showing her decorated Low Gap hat, a shot of Connolly wearing it on stage, and encouraging her audience to check out Low Gap’s music. By also tagging Low Gap and Connolly in her post, she increased her chances of getting in front of a much bigger audience.

6. Community Milestones & Fundraisers

Howard Potter, CEO of A&P Master Images, was thrilled when the local Utica Fire Department chose his shop to create an online store to sell their 150th anniversary books, along with lots of merch, from patches to drinkware to apparel that Potter’s team fulfills.

The post garnered significant positive reception, amassing not only over 525 likes but also close to 50 shares. “This, in turn, translated into a notable increase in online orders for both our brand and the fire department,” Potter says.

Potter’s team also built an online store calling for local firemen to participate in the First Annual Utica Fire Department Best Stache Contest, during No Shave November to help raise money for firefighter Ehser Kanyaw’s battle against recurring liver cancer. Supporters could share the post, purchase decorated t-shirts and pullovers, or donate money to the cause.

Why people love these posts:

“Posts like this not only help your shop get noticed, but they help preserve parts of history your business gets to be involved in which takes things to a whole new level not only for your company, but the community at large!”
- Howard Potter, CEO of A&P Master Images

For the fundraiser, after just two weeks of posting the store link, supporters liked this particular post 200 times and shared it 40 times, donating more than $4,100 toward Kanyaw’s needed liver transplant.

What you can learn:

‍Spur action and community engagement by getting involved in local business and organization events and milestones. Potter prompted viewers to acquire a piece of local history, whether it's a book, a patch, or unique apparel, and support their fire company.

Use enticing words like “explore,” “acquire” or “be a part of” to inspire meaningful involvement. These thoughtfully crafted CTAs not only elevate your shop’s online presence but also connect your audience to the historical narrative, fostering a sense of community participation.

If your shop becomes known for positive outreach and support, not only are you doing good in the world, but customers may be more likely to choose you when they need decorated goods.

Snap, Share, Succeed

In the world of social media, remember this: Be genuine, creative and consistent. Share your brand’s unique story, engage your audience with authenticity and watch the positive impact unfold. Your posts have the power to build connections, showcase your values and even make a difference in your community. So, go ahead, tell your story, evoke smiles and inspire action — because ultimately, it’s not just about “decorated products”; it’s about building meaningful relationships that last.