These days there’s a lot of talk about trying to find a competitive advantage that gives your company an edge. One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you.
Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail finishing, and fulfillment services.
Brett Bowden’s fun, creative, and sometimes quirky style carries over to his staff of dedicated professionals. Just check out this Instagram post, and you’ll see why people love following — Over 19K Followers — and doing business with them.
Find out what it took to develop this unique winning culture, that made Printed Threads a Texas powerhouse, and competitive nationwide.
Although 2020 hasn’t been what most of us expected, we’re still taking time to go outside, walk our dogs, hike, shop and socialize at a distance. With winter nearly here, that means people have already started their search for the perfect warm and fashionable jackets. But, with the crazy amount of options out there, which ones are they choosing the most?
While puffer coats aren’t a new trend, they’re still extremely popular and a go-to option for many people trying to stay warm. So much so, that they’ve even popped up on the fashion runways this season. Things like black belted puffers from Prada, quilted jackets in sage greens and bronzes, longer length bright white puffers and collaboration pieces with streetwear designers.
The good news is, with today’s puffers, you don’t have to choose between function and fashion. Many of them offer performance features like wind and water-resistance, along with thoughtful details like adjustable cuffs and zippered pockets, which make these styles anything but basic.
Here’s a detailed look at five outerwear styles that’ll help you and your clients figure out which ones fit their budgets and tastes perfectly for corporate programs, holiday gifts, premium uniforms and more.
When buying outerwear, consumers want long-lasting gear that performs and molds to their lifestyles. Columbia is one of the most recognizable and desired brands out there, offering stylish outerwear, infused with the performance tech that wearers worldwide are looking for.
Their new Powder Lite Hybrid jacket features the popular puffer style, along with a hood that has an adjustable drawcord to give you the best of both worlds. The built-in heathered soft shell also brings even more fashion-forward appeal to this jacket for your client.
This jacket is proof that extra warmth doesn’t need to come with a lot of extra layers. Columbia’s new Omni-Heat™ technology uses lightweight synthetic Thermarator™ insulation to give you a “high warmth-to-weight” ratio. Also, to protect against inclement weather or unexpected downpours, the brand’s Omni-Tech™ keeps wearers dry by using multi-layered protection in all weather—and also comfortable, because of its breathable material.
Why Your Clients Will Love This Style:
Columbia is a popular retail brand that people know, love and request.
A puffer jacket style with a hood offers the best of both worlds.
The heathered soft-shell part of this jacket gives it a more fashionable look than the full puffers.
The Omni-Heat™ reflective lining and Thermerator™ insulation combines to give you the best in heat retention during cold weather.
The jacket’s water-resistant quality helps make this style an all-weather solution.
Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands?
The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution.
Icebox has helped brands like Delta Airlines, Hooters, Buffalo Wild Wings and AT&T with their apparel programs. Co-founder, Jordy Gamson, is talking to us about what it takes to run these turn-key programs, especially through uncertain times.
Do you remember that exciting feeling you had going to the mall in the 90s and finally being able to buy your first official Champion jersey of All-Stars like Jordan, Kobe, Shaq or Iverson? Those jerseys were some of the hottest pieces of fashion you could get your hands on back then, and when you put one on, you felt brand new.
Throughout the 80s and 90s, the iconic “C” logo was a symbol of authenticity for NBA and NFL sports apparel. Now, that logo is a symbol of authenticity for literally everything, and Champion has brought that exciting feeling back to every niche in fashion.
A COLLABORATION x MACHINE
When you buy something with a Champion logo on it, it feels different. It feels special. It feels nostalgic. That’s why for the past couple of years, we’ve seen nothing but collaboration after collaboration with Champion popping up everywhere.
Things many of us grew up with like Pac-Man, Sesame Street, M&Ms and even General Mill cereals, have done some really creative designs for limited release sweatshirts. I mean is there anything better than buying a hoodie with a print on it of Oscar the Grouch in a Champion branded trash can?
The first three years that Megan Lindholm ran her decorated-apparel business from her home, she hauled samples everywhere, from uniform fittings to school offices to baseball fields. “We had apparel literally everywhere, since we saved our print overruns for sampling,” says Lindholm, owner of 643SPIRIT in New Albany, OH. “We created endless mock sheets for people with style ideas. We took lots of bad photos of spirit shirts or basketball socks and sent them to clients.”
Finally, Lindholm was over the time-consuming back-and-forth with her customers and moved into a showroom. “It’s been fantastic,” she says. “People stop in to pick up what they want for their organization sales, and it takes five minutes instead of an hour. We host uniform fittings instead of carting samples all over town. People driving by see our signs for masks, custom tees and work apparel, and stop-in to order tees and hoodies for their workplace.” Are uniform fittings still a thing with COVID?
Here are 10 ways to set up an effective apparel showroom that customers can’t wait to visit.
Building sales in the licensed collegiate or school markets isn’t easy, but Brayden Jessen, of Zome Design in Spokane, WA is going to help you do just that. He knows the importance of capitalizing on the moment and what it takes to market collegiate apparel. Brayden is most famous for his “Gonzaga Exists” T-shirt design that ended up on local news stations AND Jimmy Kimmel Live (see the video below). Find out how he made that possible, on this episode of Success Stories.
Since we’re all in the branding business, you know how vital brand recognition can be to your shop. Getting really clear on your shop’s identity, values and uniqueness allows creation of a brand that defines your company—and in turn, a brand your clients identify with (and love).
“Establishing your brand online is an important aspect of your company’s success,” says Brooke Banta, co-founder of branding agency Bea + Elle. “Regardless of the social media platform, your brand should be recognizable and authentic to its values.”
Generating that level of recognition takes time and work. Start building your brand on social media today in 5 steps.
1. COVER YOUR BASICS
Before creating your social media accounts, you need to have all your brand ducks in a row. For starters, do you have an established and consistent logo, fonts, color palette, phraseology and voice?
Want some not-so-fun customer service news? The average American tells 15 people when they’ve had a poor customer service experience—and 56% of buyers have stopped doing business with a company because they’ve experienced poor customer service, Microsoft reports.
“Your customer service team can make or break your success with each customer,” says Zach Ellsworth, general manager at Stahls’. “If you’re receiving complaints often, it’s time to dig in and take improvement seriously.”
To quote the great Bill Gates, “your most unhappy customers are your greatest source of learning.” The customer complaints your shop racks up the most often are your best resource for understanding how your business can perform better.
We asked the experts to break down six common customer complaints decorators get—and how to fix them for good.
One thing that contract apparel decorators sell most is Trust, with a capital “T”. Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship.
As a 25 year decorating veteran, Traci Miller, of Color3 Embroidery, knows this all too well. Listen as she shares advice on how to establish strong business relationships and how to sell trust instead of decorations.
Does your decorating shop stand out from competitors? Really think about it—there are thousands (if not hundreds of thousands) of screen printers and embroiderers, many offering the same blanks and services as you. Don’t worry, we’ve got a smart way to separate yourself from the pack: Become a rockstar decorator, within your special niche.
While this isn’t something you can do overnight, when you position your shop as a “go-to decorator” for something specific, you’ll score repeat customers and watch your profits rise.
We talked to three successful decorators who’ve established themselves as experts in lucrative niches. (And, we’ve got insider secrets to fast-track your success!)
The Bling Brigade
Husband-and-wife team Andrew Sequeira and Lee Romano Sequeira call their business a “big, sparkly niche.” For two decades, the Sparkle-Plenty.com co-owners have focused on offering custom rhinestone, stud and crystal transfers. “We use Swarovski crystal, the ‘Waterford’ of sparkle,” Andrew says. “It’s a decorating niche, since most shops focus on embroidery and ink. We offer something different for a specific market: women.”