Individuality is Key: The Story Behind NYC Streetwear Brand Kith

We’re taught at an early age to say yes to all opportunities that come our way. But, sometimes there’s more power in saying no. Pinpointing a path to selective yes’s in life is what has made Kith founder, Ronnie Fieg, so successful, with individuality, being the key to his success. 

Fieg’s Background to Success

Fieg’s journey to his multimillion-dollar streetwear brand began as a 13-year-old, working as a stock boy for David Z., a New York City-based footwear store founded by his second cousin. 

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SOCCO and What You Didn’t Know About Socks

Wool socks. Dress socks. Ankle socks. Invisible socks. Socks with pizza embroidered on them. Like Forrest Gump’s Benjamin Buford “Bubba” Blue, we could go on and on. The gift every kid hated getting for Christmas is now the one all adults covet—but how much do you actually know about socks, other than they keep your feet warm? Let’s find out.

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Tips On Planning Your Goals For The New Year

2020 is right around the corner and with it comes, a new year, a new decade, and the perfect opportunity to set goals for yourself, your business, and your future. However, while many of us are ambitious in setting goals, we, unfortunately, aren’t always great at keeping them. A study by U.S. News showed 80% of New Year’s resolutions are abandoned by the first week of February. We know, this statistic isn’t exactly encouraging, but we’re going to help you out with some tips for planning, and keeping your 2020 goals and resolutions.

Tips for Setting Your Goals

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Whether you are planning personal or professional goals it can be hard to know where to start. Having a set of guidelines to apply to each goal will help you choose ones that are doable. Start SMART and set goals that are:

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Looking For More Revenue? Start Building Web Stores For Your Clients.

Should web stores be in your company’s future? All signs point to yes.

“Everyone’s so used to Amazon: simply clicking to make their purchase,” says Tom Rauen, CEO of Dubuque, IA-based Envision Tees. “A web store takes a lot of friction out of a regular transaction. You show the customer what you can offer them—and they can buy 24/7.” They’re a one-stop-shop for your clients—and their employees, team members or supporters. This personalized shopping experience can turn your business into a selling machine, generating profits round the clock. Distributors and decorators like Rauen are capitalizing on web stores, to bring in more frequent and even higher-volume purchases.

Let’s look at exactly how adding a web store service to your lineup can increase your bottom line. Plus: We’ll explain how easy it is to set up a web store, and why you should pitch them to your existing and potential clients.

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Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”

5 Reasons Vacation is a Must for You and Your Employees

In the United States, we often labor under the notion that time is money. Sometimes it feels as though the American way is all work and no play, and the statistics back it up. 

To start, the U.S. is the only advanced economy that doesn’t guarantee its workers paid vacation. According to a recently revised report by the Center for Economic and Policy Research, that means 23% of workers have no paid vacation and 22% of workers have no paid holidays. In comparison, the European Union’s Working Time Directive requires its member countries to provide European workers at least 20 paid vacation days a year — something many U.S. workers will never receive. 

Of those Americans who do have paid time off (PTO), more than half leave the time unused. The U.S. Travel Association reported that just last year, 768 million paid vacation days were left behind by employees. Maybe it’s because Continue reading “5 Reasons Vacation is a Must for You and Your Employees”

4 Tips to Get Ahead of Tax Season for Small Business Owners

As a small business owner, you know that every penny counts come tax season. To complicate things further, you’re dealing with changes to tax laws yearly. Although these tax reforms may only impact small businesses minimally, it’s important to be aware of any new tax law reforms and how, or if, they apply to your business. 

For a small business, maximizing deductions and lowering your tax bill can be the difference between a profitable year and another year of scraping by. So, understanding where you can take additional deductions can save you major dollars and headaches. It’s imperative to speak with a tax professional for specific tax knowledge, but in the meantime, these tax season tips can help you get a head start. 

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5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans”

7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”

4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was Continue reading “4 Trends Taking Over Band Merch”