Have You Been Active Lately?

When you’re stuck at home, it becomes really tempting to relax and let yourself go a bit. But now more than ever, we need to make sure we stay active. According to Healthline.com, regular exercise can:

  1. Improve your mood, decreasing feelings of depression, anxiety and stress.
  2. Improve brain function, protecting memory and thinking skills.
  3. Help you relax and get better sleep.

Those are all things we’ll definitely need to help us all get creative and figure out how to manage our businesses during this time. So don’t give into the temptation of becoming too relaxed during your work-from-home days. Try some of these easy exercises to keep yourself active and working in peak performance.

Get Some Quick Pushups In

Wanna get some quick exercise in, but can’t tear yourself away from the computer? Try getting in a few chair pushups. See if you can work yourself up to a set of 20 and start increasing that number as you begin to get comfortable with the routine.

Take a Quick Jog Around the House

If your not big on jogging or aren’t used to long jogging sessions, don’t let that discourage you. Livestrong.com suggests “you can start with 10 minutes of brisk walking and gradually build up to a nonstop jog of 30 minutes or more,” overtime as you begin getting used to the workout.

Jump! Jump!

Who doesn’t love jumping around for a little while. Try getting some jumping jacks during the day. Healthline.com recommends beginning “by doing just a few at a low to moderate intensity.” Then you can begin working “up to doing two sets of 10 or more repetitions.”

If you’re looking for ways to stay in touch with your clients, send them some performance gear, with some clever messaging that’ll keep them motivated to stay active. Check out a few ideas here or download the flyer below to share with customers.

A “WFH Care Package” Cure For Slow Business

While we all try to weather this storm that’s spread all across the globe, many businesses are trying to adapt to a new way of operating. For some employees and employers, this change has been extremely challenging, and this is where you come in. Although business has slowed for many distributors, and many companies have begun cutting back on their normal expenses to compensate for recent losses, there are still opportunities out there to generate some sales. But of all things, why would they buy any apparel from you, during a time like this?

Care Packages for Employees

Some of your regular clients might appreciate some ideas to help lift their employees spirits and make them feel more comfortable, as the workplace has started transitioning from the office to the home. Suggest that they send them some decorated loungewear, as a way to say thank you for keeping their heads up during these trying times. And, let’s be honest. Who doesn’t love a comfortable new set of jammies?

To help you get started with marketing some pieces, we’ve included a flyer for you to download below. Send this out to some of your clients to get the conversations started.

Give Them A Discount

Some of these clients might not be able to spend the extra money to give their employees this kind of gift. However, a lot of people right now are trying to find ways of supporting local business too. If you’re able, try meeting them halfway and offer them a discount on their order. This will not only show them that you’re invested in their business, but also offer them a way they can help you stay afloat too, during this tough economic time.

Get Inspired

For some more “Work From Home” inspiration, visit: https://promo.ssactivewear.com/work-from-home


Cover Photo Credit: Daria Nepriakhina

Gen Z Wants Sustainable Apparel and ComfortWash is Bringing It to Them

Garment-dyed apparel is hot in fashion right now, but not as hot as sustainability is becoming. Awareness of the fashion industry’s effect on our environment and human rights is at an all-time high, and no one is more conscious of this than today’s college students. How seriously are they taking it?

Forever 21 failed to address the growing concerns of its main audience in Gen Z, and is now filing for bankruptcy. College campuses like the University of Massachusetts, are dedicating whole sections of their stores, specifically to highlight sustainable spiritwear. Fashion schools are starting to implement courses that educate students on the impact of the industry’s practices, and some institutions may even go as far as making understanding these concerns a requirement that affects your overall grade. All of this is signaling that a shift is happening in the expectations of young consumers throughout the world.

As the new shopping generation’s demands for a renewed sense of corporate responsibility becomes louder and louder, brands and organizations nationwide are taking notice and taking action. So the question is, what does this mean for your business?

If you’re a decorator or distributor, knowing the brands that align with the demands of Gen Z is paramount to helping you separate yourself from the competition. Enter ComfortWash™, a sustainably made garment-dyed line by Hanes® that will satisfy not just Gen-Z, but also your need for something that’s easily printable, and leaves you with no worries of dye-migration bleeding ink into your designs.

Hanes® knows how important responsible manufacturing is for the environment and for their employees. That’s exactly why they’ve been working extremely hard for years on reducing energy use, carbon emissions, water usage and increasing the addition of recycled materials in their products. They’ve even gone as far as building wastewater-treatment plants on the site of their manufacturing operations. As an added bonus, the entire ComfortWash™ line is sourced from U.S. Cotton.

But don’t take our word for it. In an effort to connect with today’s generation of shoppers, Hanes invited 3 students, from the College of Textiles at NC State, to take a tour showcasing their sustainability efforts within the ENTIRE ComfortWash™ manufacturing process. See some of their journey from the cotton farms in Garysburg, NC, all the way to the sewing facility in El Salvador, in the posts below.

Although some clients might not ask for sustainably made apparel, educating them on this shift and offering them these options will make you look knowledgeable, make them look good, and keep them coming to you in the long-term. You’ll also become their go-to, whenever they have sustainable needs in the future. Customers want to do business with people who feel more like a partner, and keeping them informed, will assure them that they can trust you to provide them the best options possible for all of their needs. And, you can be sure that the need for sustainable apparel, made by responsible brands, will keep growing more and more every day.

The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson

He may not be from Los Angeles or New York City, but his hometown of Chicago is a booming hub for entrepreneurs, and streetwear designer, Joe Freshgoods, has certainly made a name for himself beyond the third coast. His talent for storytelling, eye for art and passion for his hometown are a big part of why the Freshgoods brand has thrived over the years.

fashion

Image: Hive Society

He Started Storytelling Through Apparel 

Freshgoods went to the prestigious Lane Tech High School, on the north side of Chicago, and told Black Enterprise that he’d always been into style and unique looks. “In those days, I was trying to look different so I could stand out from the crowd. I had my homegirl sew bandanas on my jeans, and everybody went crazy. I realized that people like something I had only thought of a few days before. That was my ‘aha’ moment.”

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How to Copyright Your Artwork

Protecting your intellectual property as a creative individual is something of great importance in today’s world of copycat infringement. Your ideas are unique, innovative, a product of your hard work, so you deserve the credit! Copyrights were created for that reason, and we’re here to explain one aspect of copywriting in particular: protecting your designs on printed merchandise.

Image: Copyright CafePress

What is the Copyright Act?

Copyright.gov explains that the Act consists of “pictorial, graphic and sculptural works include two-dimensional and three-dimensional works of fine, graphic and applied art, photographs, prints and art reproductions, maps, globes, charts, diagrams, models and technical drawings, including architectural plans.” Paintings, sculptures, photographs and anything that satisfies visual artwork could fall into this category, as well.

5 Steps to Copyrighting

Once the creator files to protect their original creations, which must be “fixed in a tangible medium of expression,” and also exist in physical form according to Printful.com, the copyright goes into immediate effect. Authors can register their group of works on printed merchandise of no more than 10 unpublished items by the same person. 

1. See If You’re Eligible

Copyright.gov has strict eligibility requirements in place in order to register a group of unpublished works. You will have to confirm that you understand and meet these requirements before registering with your application and filing fee.

2. Create an Electronic Copyright Office (eCO) Account 

Once your account is created, you will then go through the steps to file under the Register a Group of Unpublished Works tab. Review the registration process, and if your works again meet the eligibility criteria, you can then begin registration.

3. Submit Your Work

Go through the prompts and submit your work. If you’re unsure of where your work fits into which category, description and eligibility requirements will be provided. You can submit up to 10 works in the same category. Follow with the completion screen, authors, special handling, certification, etc. 

4. Review Your Submission

You will be able to review your entire copyright submission. Go back and make changes, if necessary, to ensure your work is properly protected.

5. Submit Payment and Upload Files

After your payment is submitted, you will receive an email confirming receipt of application and payment. You must also upload your files to the application database. Pay close attention to what types of files the database will accept. Do not print a slip and mail in anything. Everything must be done electronically.

For detailed information on how to copyright your printed merchandise, visit https://stream-media.loc.gov/copyright/gruw.mp4.

Til Death Do We Part — And Beyond

You may be asking, “Is my work protected after I’m dead?” Yes! Prinful.com says anything published before 1923 is public domain, not protected by copyright. Works published between 1922 and 1978 get 95 years of protection after publication, and anything after 1977 is protected for the entire lifespan of the creator plus 70 additional years after death.  

What’s your copyright experience? We’d love to hear your thoughts in the comments!

A History of the Baseball Cap

Not all of us are going to be blessed with the athletic ability to play center field for the New York Yankees; however, we can dress the part thanks to the baseball cap. Baseball culture has filtered into many aspects of everyday life — from catchy sayings like “teamwork makes the dream work” — to our daily fashion choices. Baseball shoes, jerseys and caps adorn the streets of cities worldwide, but the cap, in particular, is a more popular way for both men and women to showcase their love for their favorite team or simply make a fashion statement.

Why the Baseball Cap?

Epic Sports makes a good point. The baseball cap is a big part of American culture, because of how versatile it is. It can be worn forward or backward. It shows off logos that aren’t restricted to baseball alone. But most importantly, it also helps shield your eyes from the sun, which is arguably, why it was invented for baseball players.

The Cap’s History

Speaking of New York, there was a baseball team back in 1849 called, the Knickerbockers, who were the first ones to start wearing straw caps on their heads, while they played. This was potentially the first version of the lid we now know and love. Merino wool caps came onto the scene shortly after, becoming a closer version of today’s cap. Players started to experiment with various versions, and the uniform cap adorning the team logo showed up early in the 1900s with the Detroit Tigers. Epic Sports says the stitched bill started in 1903 with sporting goods company Spaulding.

Image: Baseball Hall of Fame

Following thereafter, were the St. Louis Browns’ two-toned bill, and the Washington Nationals’ navy blue bill with white trim.

Image: Pinterest

Then the pillbox cap of 1905 came, which has been revived in today’s world, as seen periodically with modern-day baseball teams.

The popular headwear company, New Era, popularized the “59Fifty” in 1954, which is perhaps the closest to the modern-day cap there is. It became the official cap of Major League Baseball, according to Epic Sports, and it’s definitely made its way into the 2000s as a street look. 

Current Cap Trends

We’ve turned the corner on 2020, but for the past few decades, the baseball cap has made its way into hip-hop culture, arguably one of the main reasons for the fitted baseball cap’s visibility on the street. Additionally, Hat Heaven notes that there are four main trends in the cap category that have taken off, particularly in this past year’s fashion scene. 

Fashion Caps

A white and black hat

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Yupoong – Classics™ Melton Wool Blend Snapback Cap – 6689

These caps are minimalist in design and made with premium fabrics, like wool, which give them more of a high-end, yet throwback look.

Sports

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Adidas – Performance Relaxed Cap – A605

The sports cap is a great look for ladies, who want a sporty cap to complete a workout look or for functional purposes.

The Dad Hat

A blue hat

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Champion – Washed-Twill Dad’s Cap – CS4000

Casual dads can recover from a lame joke by wearing a casual cap that conveys tradition 

The Flat Bill Snapback 

A blue hat

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Flexfit – 110® Flat Bill Snapback Cap – 110F

Snapbacks have become the go-to cap for most people these days, especially those in the hip-hop community. They’re simple, clean and can be found in almost any color you’ll need to match your outfit.

The great thing about the baseball cap is there truly is no one-style-fits-all. Young and old, men and women (and even some animals) can pull off the cap look, turning any random street look into our very own personal field of dreams.

What’s your favorite cap style? Let us know in the comments below!

5 Ways To Connect Better With Your Employees

When running a business, there are many factors to consider to be successful. While you need a solid business plan, and an on-point product that is appealing to customers, arguably the most important factor in running a successful business is the people on your team. A happy team leads to a happily run business, and the statistics prove it. A study by Gallup showed that companies with the most engaged teams are the most productive and profitable. Another study by the Society for Human Resource Management showed that 74 percent of survey respondents stated that their relationship with their supervisor was in the top five most important factors influencing their engagement at work. As a supervisor of a team, it is in the best interest of your company, your employees’ happiness, and likely your own to develop a good rapport between you and your team.

Here are five ways to better connect with your employees:

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Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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Spring 2020 Color Trends

As the snow thaws and the sun begins to appear, we know spring is nearly here! With spring comes growth, change, and rebirth. Spring puts everyone in the mood to Marie Kondo their life, and their closets. Lots of folks will be looking to freshen up their wardrobe this spring, with some new clothes and some new color. When looking for spring color trends who better to turn to than the experts of hue at Pantone? Their seasonal predictions for spring 2020 color trends were seen everywhere across Spring/Summer 2020 runways this fashion season, and soon will be appearing in stores and closets around the globe.

Stay ahead of the curve and keep these color trends on your radar to anticipate the hottest looks your customers will be searching for this spring.

Pantone It!

Pantone’s color trends for spring 2020 show a return to the basics with bold, monochromatic, primary and secondary colors. Read on to see some styles that resemble our favorite five top color trends for this spring season:

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Turn Your Product Images Into DOLLAR Signs

One of the best ways for distributors to reach their target audiences and increase sales is through the use of shoppable ads. In recent months, Google added shoppable ads to its capabilities and Instagram is also promoting ways to monetize consumer searches for advertisers.

Erich Campbell, program manager of Albuquerque, NM-based BriTon Leap’s Commercial Division, believes these shoppable ads do, in fact, reach customers.

“Decorators and apparel sellers often expect customers to know what they want before they contact us,” Campbell says. “In truth, they often need a creative target. Shoppable ads allow us to give customers a vision. You can create something remarkable to get people in the door and discussing the possibilities.”

Let’s look at the benefits of these ads and how you can implement them into your decorated-apparel business.

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