As a distributor or decorator, clients are looking for your expertise on all the latest styles, colors, fabrications, performance features, sustainability stories and basically everything else related to apparel. Because of that, being in the know on all this definitely helps build brand loyalty and bring more money into your business.
“Understanding trends is important to your apparel sales, because it shows you have an understanding of what’s going on at retail and what’s influencing large groups of people,” says Craig Sullivan, manager of Inside Sales here at S&S Activewear. “By knowing what’s trending, you also can open up a new market or sales opportunity to your client they’ve never explored or didn’t know existed. This solidifies you as a true consultant to your customers, rather than just a salesperson.”
However, depending solely on “fashion” trends to lead your sales pitches to clients can actually hurt your apparel sales. For example, it’s just not enough to present the season’s hottest color stories to your customers and say, “Hey, these are the colors of the year. Which one do you want?” You must specifically connect those colors to your client’s brand, campaign or event colors.
Here are five ways to use—and transcend trends—to make even more apparel sales this year.Continue reading “Why Only Selling Trends Could Actually Hurt Your Sales”