Sustainability and CSR: Why it Matters to Consumers and How to Sell it

This session was featured in The S&S Virtual Experience (Feb 2021)

Sustainability and CSR is increasingly moving to the forefront of consumers minds. David Shultz, of Commonsku and PromoCares, leads a panel of suppliers and distributors to discuss the increase in demand for sustainable products and how you can incorporate them into conversations with your clients.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

More corporations and schools are starting to ask for sustainability metrics on apparel.

Denise Taschereau , co-Founder of Fairware, says that she’s starting to see more conventional corporations ask for background data on apparel.

“We’ve seen, in the last two to three years…what we would call more conventional companies coming to us and asking us for some pretty deep sustainability, metrics or information.”

Denise Taschereau , co-Founder of Fairware

Tech companies, universities and even those in the food industry are starting to map their carbon footprint as a company, all the way through their own operations, into their vendors operations and into the suppliers operations.

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The Sustainable Story You Didn’t Know About Gildan

Founded in 1984 by the Chamandy brothers in Canada, Gildan enjoys a reputation for being a leading T-shirt manufacturerand we’re sure you know why. Distributors and decorators say Gildan offers the most versatile shirt options out there, since you can always find the color, style and comfort level you want in the company’s selection.

“By purchasing Gildan, or from any of our company-owned brands, consumers receive timeless wardrobe essentials that never go out of style, while supporting a company that cares for its people, conserves the environment and creates stronger communities”

– Summer Scott-Samuel, Senior Merchandising Manager for Gildan

High Ranks in Sustainability

In Photo: Biomass that will soon be converted into renewable energy, and used to power Gildan’s operations

Gildan is also a fan favorite because of its sustainable manufacturing processes and commitment to responsible practices. In fact, Gildan recently placed 32nd overall among The Wall Street Journal’s ranking of the Top 100 Most Sustainably Managed Companies in the world. Gildan was second among only three apparel companies included in this top 100 ranking and was also the only North American apparel company on the list. The apparel manufacturer also claimed the sixth spot among the top 10 global companies for innovation in its business model.

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How Solar Energy Is Moving Us Towards Sustainability

By this point, you’ve probably heard that we’ve gone solar, and now, thanks to fantastic new drone footage below, we can give you an even closer look at our entire nationwide network.

As we become more aware of our impact on the environment, it’s clear how much work we have ahead of us to become a more sustainable society. The first step toward change is often the most important, and that’s what this solar project is all about. As our company continues to expand throughout the United States and now Canada, we have an obligation to create new and innovative ways to do it responsibly.

This solar network is only the beginning of our ongoing push to become a more sustainable company, and we couldn’t be more excited about bringing it online. 

Getting this project to completion was a monumental task made possible by the hard work and dedication of our management team and partners at Pure Point Energy.

“Bringing solar energy into our nationwide network is a wonderful opportunity to align operations with both our mission and values statement, which include sustainability objectives.”

– Frank Myers, our COO and CFO
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“Pivoting Out of COVID-19” – SUCCESS STORIES Podcast: Ep. 1 – (feat. Danny Rosin and Robert Fiveash of Brand Fuel)

A lot of revenue streams have dried up due to the COVID-19, and as a result, many businesses have been forced to pivot into a new direction.

Danny Rosin and Robert Fiveash, of Brand Fuel, have been leading a free-spirited brand merchandising agency for over 20 years, delivering experiences, eCommerce, inspiration, and top notch results for their customers. Find out how they’ve been able to use that experience to find success, with new opportunities opening up in today’s markets.

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What Streetwear Brands’ Response to COVID Says About the Future of Apparel

The year of 2020 has definitely been a challenging one on many fronts. But, one thing that’s really stood out, especially since COVID-19 reared its ugly head earlier this year, is how art and creativity have helped carry us through it all. It’s helped us raise money for those in need, keep local businesses afloat, spread powerful messages, celebrate graduations in unique ways, and given us much needed distractions from the seriousness of the times.

Streetwear and decorated apparel, in general, has absolutely been a huge source of this creativity and support. Many in the streetwear community are among those, who, even while struggling, have used their popularity and creativity to put a smile on people’s faces, while trying to stay in business at the same time.

The Social Distancing Club

Take, for example, a new streetwear company “The Social Distancing Club,” out of Los Angeles, CA. They spawned from a desire to turn social distancing into something that felt cool and positive vs something negative, in an effort to encourage people to do it. The two founders also started the line out as a way to help the World Central Kitchen, a group working across the country on safely distributing individually packaged fresh meals to communities in need. For every piece of apparel (which consists of t-shirts, crop tops, hoodies and of course, face masks) that is sold, five dollars will go to the WCK.

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❌ Out All Of The Hate☎️

A post shared by Social Distancing Club (@socialdisclub) on

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5 Steps to Attracting Sustainable Customers

Better for the environment—and better for your bottom line. When your shop adopts sustainable practices like recycling, using water-based ink and eschewing chemical cleaners, you attract like-minded customers.

“The clothing industry needs to change—shops that don’t adopt a forward-thinking green ethos will be left in the dust,” says Dominic Rosacci, CEO of Denver-based Superior Ink Printing. “We adopted this way of thinking after learning it takes 500 gallons of water to make one conventional cotton shirt. Producing nearly 60,000 shirts a month equals 32 million gallons of water passing through one small production facility.”

The good news is that making this switch could be more beneficial to your bottom line than you thought. As Millennials lead the charge in supporting more environmentally conscious businesses, their beliefs are fueling a new economy. Let’s break this down by the numbers:

  • Between 2014-2018, sustainable product sales increased by 20%. Today, that figure is 22%. By 2021, it’ll rise to 25%.
  • Millennials are more motivated to change their buying habits. That’s why 75% of Gen Y buys sustainable products and most have said they’re willing to pay more to support environmentally conscious businesses.

With this in mind, let’s take a look at what you can do to make your shop more sustainable.

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