Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”

4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was Continue reading “4 Trends Taking Over Band Merch”

How Do You Say ‘Success’ in Italian, Luca Benini?

Slam Jam: It’s the name behind some of the most notable streetwear collaborations and brands in the industry. So much of what the company does is under the radar, working closely with industry powerhouses, such as Stüssy and Carhartt WIP. But, that’s exactly how Slam Jam’s founder — Luca Benini — likes it. Among many things, the Italian native is known for pioneering streetwear culture in Europe. 

As Slam Jam celebrates 30 years of success, we’re taking a look at one of the most iconic influences in streetwear, the legendary man behind it all and our takeaways for sustaining a successful business based on Benini’s achievements.

Slam Jam and Luca Benini: Celebrating 30 Years of Success 

When Benini was growing up he had two specific dreams: to be a DJ and to sell clothing. In the end, he found a way to do both. 

The Birth and Evolution of Slam Jam

Back in the ‘80s, Benini’s main business became DJing, which fueled his passion for clothing. He quit school to work as a shop assistant, where he would print flyers of his gigs on tees — an early intersection of culture and fashion. 

Continue reading “How Do You Say ‘Success’ in Italian, Luca Benini?”

Bobby Hundreds Turned His Passion for Art Into a Streetwear Brand

The man, the myth, the legend: Bobby Kim, better known as “Bobby Hundreds” in the industry, is one of the most coveted names in streetwear. But it wasn’t a straight shot to success. In fact, in an interview with GQ, Kim said his failures were the greatest lessons that fueled his ambition to think more creatively—and that he did. 

To understand how Kim cultivated a successful streetwear brand, just look to his undeniable passion for art.

From Art to Successful Streetwear Brand

“You’ll never make money off your art.” 

From an early age, Kim’s obsession with art was impossible to miss. As a child, he could spend hours quietly doodling to keep himself entertained. However, as he grew older, his parents made it clear he should pursue other paths. While they appreciated the arts, they never thought it was a viable career and told him he’d never make money that way. 

Continue reading “Bobby Hundreds Turned His Passion for Art Into a Streetwear Brand”

Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

Continue reading “Cherry LA: A Lesson in Creativity for Any Small Business”