Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.
Featured Panelists:
- Marshall Atkinson – Owner of Atkinson Consulting, Co-founder of Shirt Lab Tribe and Host of the Success Stories Podcast
- Kevin Oakley – Owner of Stoked on Printing ( Hear Kevin talk more Print-On-Demand on the Success Stories Podcast )
- Mark Kapcynski – CMO at Gooten
- Shelby Craig – CEO at Rocket Shirts ( Hear Shelby talk websites and Facebook ads on the Success Stories Podcast )
CLICK HERE to see the other videos from our virtual event.
Session Takeaways:
Print-On-Demand is here to stay.
Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.
Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.
“We really feel that Pandora’s box has opened, as far as print-on-demand and on-demand manufacturing, in general”
– Kevin Oakley, Owner of Stoked on Printing
