facebook ads

A Quick Intro to Facebook Ads

Whether you’re wholesaler or selling directly to consumers, marketing and advertising are an inseparable part of running any business. However, it can seem like a huge investment for small businesses with tight margins. Luckily, social media has made advertising easily accessible to companies of any size. Facebook is especially a great place to invest some of your advertising dollars and see a return on that investment.

If you’re just starting to think about Facebook ads, you’re in the right place. We’ll walk you through the basics, so you feel even more confident getting started! 

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5 Winning Video Strategies Every Screen Printer Should Use

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Winning Video Strategies Every Screen Printer Should Use”

7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”

Yes, You Should Try Influencer Marketing.

Lots of decorators will remember when embroiderer Marie Sophie Lockhart shot to veritable “decorator stardom” after a back-and-forth with rapper Drake on Instagram (she used the handle Good For Nothing Embroidery) in 2015. That led to a commissioned OVO prayer hands jacket that he wore for an entire tour. After that, Lockhart went viral,  appearing in Vogue, stitching more custom pieces for Drake, and even collaborating with Marc Jacobs and Stella McCartney.

In fact, Lockhart’s experience is very similar to results that influencers today achieve for companies that want to grow brand awareness, sell more, capture leads, increase engagement, or even appear in major publications. And, yes,  influencer marketing is  heating up—and it can work for your decorating shop or distributorship.

An Association of National Advertisers (ANA) survey of brand executives shows that 75% of respondents use influencer marketing, and almost half (43%) plan to increase their spending in the next 12 months. A majority of respondents (54%) were either “satisfied” or “very satisfied” with the performance of their influencer marketing strategies. To note, of the executives who don’t currently use influencer marketing, 27% plan to start in the next year.

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4 Ways To Take Your Business to New Heights w/ Hybrid Marketing

Brandon Levy first opened his storefront after moving his decorated-apparel business out of his garage. At that time, he offered his local community a one-week-only coupon for one free monogram on any item they brought to his shop. The Denver, NC-based business ended up having a great turnout, in part because Levy used Facebook’s paid ads to promote his offer. “People loved the idea of something free—who doesn’t, right—and the majority of people who came in for their monograms also purchased another product or service,” says Levy, president and owner of Digitize4u.

Levy’s strategy was a great example of what’s often called hybrid marketing. This marriage of online and offline marketing allows marketers and business owners to combine two effective concepts, into one streamlined campaign. Plus, with the power behind hybrid marketing, you’re more likely to see better ROI on your advertising dollars, via better conversion or expanded market reach. “It’s a bricks-and-clicks approach,” says Luke Webster, a digital marketing analyst with San Diego, CA-based Miva. “Your company most likely already has some type of physical location, along with a digital presence.”

Focus Is Key

In the current multichannel browsing-and-buying climate, you can’t just focus on one or two marketing channels to get your message out to prospects and customers. Instead, it’s vital that your company crafts a marketing strategy using varied platforms and mediums to connect with the appropriate audience. 

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