4 Tips to Get Ahead of Tax Season for Small Business Owners

As a small business owner, you know that every penny counts come tax season. To complicate things further, you’re dealing with changes to tax laws yearly. Although these tax reforms may only impact small businesses minimally, it’s important to be aware of any new tax law reforms and how, or if, they apply to your business. 

For a small business, maximizing deductions and lowering your tax bill can be the difference between a profitable year and another year of scraping by. So, understanding where you can take additional deductions can save you major dollars and headaches. It’s imperative to speak with a tax professional for specific tax knowledge, but in the meantime, these tax season tips can help you get a head start. 

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5 Characteristics that Successful Business Leaders Share

The success of a business is only as good as the people leading it. Bad leaders produce unproductive work environments and stagnant growth. In contrast, great leaders can develop trust, engage employees and fast-track success.

When it comes to successful business leaders, these are five of the top identifiable characteristics they commonly share:

1. A Clear Vision

Renowned business executive Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

If you don’t have a clear and engaging vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. Employees need a common goal that they can get behind to feel a sense of belonging and usefulness.

If you don’t have a clear and engaging #vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. #goals Click To Tweet

Here’s how you can get started:

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Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

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The Power of Networking for Small Business Growth

A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.

We’ve listed out why networking is important and some best practices to help you get the most out of the experience.

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5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
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