Whether you call this our “new normal” or “next normal,” things definitely aren’t the same as they were back in January. Your business is different, and your customer also has different concerns and needs now.
“It’s time to revamp what’s not working—back in Q1, you could live with it because you were busy,” says Marshall Atkinson, decorated-apparel expert and owner of Atkinson Consulting. “But now, the river has receded with the drought and exposed the flaws in your system. The question isn’t what needs to change. It’s what do you change first?”
Now is the time to take a closer look at how customers are experiencing your business during consultations, while shopping online or browsing social media. Here are five expert-recommended ways you can start adjusting and improving your customers’ overall experience with your company.