Work With Your Fashion Tee. Not Against It.

Do you want to sell more fashion tees, but haven’t had much success getting the right printing results when using them? Are you defaulting to selling basic cotton tees as a result? The problem could be that you’re working against your garment, and not with it. Times have changed and the “one style fits all” approach to screen printing just doesn’t cut it anymore. What works on basic 6.0 oz./ 100% cotton tees doesn’t necessarily work on lightweight fashion fabrics like 3.7 oz triblends or 4.2 oz 100% ringspun cotton. So what’s the difference?

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7 Major Graphic Design Trends to Keep an Eye On for 2019

Whether you design your own graphics for your apparel business or work with a graphic designer, it’s important to stay on top of the trends to make sure your garments remain relevant and are meeting a market need.

Here’s a closer look at seven major graphic design trends for 2019 to help your ideation process:

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cotton

ComfortWash: Supporting the U.S. Economy and the Environment

Have you ever considered how agriculture and fashion are so intrinsically connected? Farmers grow the materials that go into the textiles, and thus they’re the foundation of every fashionable piece you see online or in a store.

Take cotton, for example. Textile manufacturers in the U.S. use an average of 7.6 million bales of cotton each year. As a leading cash crop, it aids in stimulating the American economy and provides significant environmental benefits.

Are you ready to start supporting the local economy and environment? Here’s why you should consider working more with brands who choose material grown in the U.S.

The Impact of U.S. Cotton

Growing the Economy

Of the thousands of cotton growers in America, many are family-owned farms whose rural communities depend on stable farm income. In fact, the crop is responsible for employing over 126,000 people and bringing in more than $120 billion in business revenue for the U.S. annually. Of the total annual yield, more than half is used for apparel!

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Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

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Tommy Hilfiger: America’s Favorite Preppy Brand

Following bankruptcy in the late ‘70s from his first apparel business, The People’s Place, Tommy Hilfiger set out to master not only the creative pulse of fashion, but also the business of commerce. By this time, preppy style had manifested into a class of its own, with aspiring designers opening doors to wealthy clientele left and right. With the style originating from upper-class Ivy League college students on the East Coast, it drew inspiration from popular New England sports like sailing, fencing, golf and polo. Preppy became so much more than a fashion statement, it was (and is) a culture and lifestyle. So, how exactly did Hilfiger go from bankruptcy to iconic, internationally-recognized, “preppy American luxury”? Continue reading “Tommy Hilfiger: America’s Favorite Preppy Brand”

Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”

5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
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HOW TO SCREEN PRINT using DISCHARGE INK as a BASE w/ PLASTISOL (feat. ComfortWash by Hanes)

Ever think about printing with both plastisol and discharge inks together? In this video, Geno shows us just how to do that, using Matsui High Mesh Discharge White Ink and GSG Vortex plastisol inks on the ComfortWash GDH100 Garment Dyed Tee.

Why would you want to print this way? Sometimes, using discharge ink as a base, allows the plastisol colors on top to pop and look more vibrant, as you’ll see in the video.

If your going for a vintage look, discharging on garment dyed apparel is the perfect option for printing, since the ink will be set into the fabric, rather than be set on the surface of it. This gives you that “worn-in” look that makes the design look aged.