How Decorators Are Adapting to Customer’s New Needs & Purchasing Habits

This session was featured in The S&S Virtual Experience (Feb 2021)

Lots of decorators have seen major shifts in their business, since the arrival of Covid-19. Some of those shifts were forced upon them by the sudden changes in business, which came along with the pandemic, and some were a result of them seizing new opportunities that began popping up.

In the video above, Mark Graham, of commonsku, leads four short 1-on-1 discussions with industry decorators to talk about, how they we’re affected by these shifts, what adjustments they made, opportunities that we’re already coming about, before the pandemic, and how 2020 created other meaningful changes at their company.

Featured Panelists:

Session Takeaways:

“Kitting” is now huge.

One of the biggest changes that occurred last year, was the complete stoppage of in-person events. Companies that would normally have ordered decorated items for their corporate events, trade shows or promotional needs, now suddenly had to rethink how they engaged with their customers and employees.

Lucas Guariglia, CEO at Rowboat Creative, mentions how he tried to find solutions for these businesses by really becoming more of a partner and consultant to them. Doing so gave him and his staff the ability to offer really creative ideas for how these companies could develop a unique at-home unboxing experience, though the use of kits with decorated swag, which really connected with their audience in a more personal way.

“We try immerse ourselves into their (the client’s) company culture…immerse ourselves into what they are trying to get across…For us, it really is becoming part of that company”

Lucas Guariglia, CEO & Co-Founder at Rowboat Creative
Continue reading “How Decorators Are Adapting to Customer’s New Needs & Purchasing Habits”

7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”