How To Do Print On Demand the Right Way

This session was featured in The S&S Virtual Experience (Feb 2021)

Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

Print-On-Demand is here to stay.

Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.

Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.

“We really feel that Pandora’s box has opened, as far as print-on-demand and on-demand manufacturing, in general”

Kevin Oakley, Owner of Stoked on Printing
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Does Your Customer Experience Need a Big Makeover?

Whether you call this our “new normal” or “next normal,” things definitely aren’t the same as they were back in January. Your business is different, and your customer also has different concerns and needs now.

The question isn’t what needs to change. It’s what do you change first?”

Marshall Atkinson, Owner of Atkinson Consulting

“It’s time to revamp what’s not working—back in Q1, you could live with it because you were busy,” says Marshall Atkinson, decorated-apparel expert and owner of Atkinson Consulting. “But now, the river has receded with the drought and exposed the flaws in your system. The question isn’t what needs to change. It’s what do you change first?”

Now is the time to take a closer look at how customers are experiencing your business during consultations, while shopping online or browsing social media. Here are five expert-recommended ways you can start adjusting and improving your customers’ overall experience with your company.

Continue reading “Does Your Customer Experience Need a Big Makeover?”

“The Clinic Your Website Can’t Live Without” – SUCCESS STORIES Podcast: Ep. 2 (feat. Shelby Craig of Rocket Shirts)

COVID-19 has shifted a lot more business online recently and with great uncertainty ahead, you’ll need to make sure people can find you online.  In this episode of Success Stories, we’ll help you get ahead of the competition and make sure you’re set up to drive new business to your website.

Shelby Craig with Rocket Shirts will be sharing his knowledge of what you’ll need to get optimized, and how it’s helped his business.  We’ll be touching on web design, search engine optimization, and tools that you can use to bring out your best results.

Shelby is a serial entrepreneur, marketing junkie, home chef, coffee connoisseur, and girl dad times three.  He’s also a t-shirt snob and is the founder of Rocket Shirts in Murfreesboro, Tennessee.

Join us on this podcast as we explore ways to make your website work for you and drive more sales to your door.

Listen on Apple Podcasts
Listen on Spotify

Continue reading ““The Clinic Your Website Can’t Live Without” – SUCCESS STORIES Podcast: Ep. 2 (feat. Shelby Craig of Rocket Shirts)”