When deciding whether or not to buy a product from a brand online, do you take their boasting statements seriously? Or, do you sift through online reviews from fellow peers and ask friends about their experience before making a decision?
Chances are, you chose the latter option, and statistics agree.
Since consumers’ trust in brands is diminishing, they’re turning to family members, friends and peers to help them make purchasing decisions. In fact, a recent study by Bright Local found 86 percent of consumers read reviews for local businesses, with that number jumping to 95 percent for those ages 18-34. And, people read an average of 10 online reviews before deciding to trust a local business. So, what does all this mean? Consumers now have more power than ever to decide the fate of your business—and in today’s digitally savvy world, that means consumer reviews can make or break you.
Not only do 86% of consumers read #reviews for local #businesses, they also read an average of 10 online reviews BEFORE deciding to trust them. Click To Tweet
To push past the competition, get in consumers’ good graces and grow your company, we’ve rounded up four strategies to help you gain some solid reviews!
1. Be Where Your Customers Are
Before customers can leave reviews or form an opinion, they have to be able to find your business. However, we want them to find you without having to go to your actual website. You need to show up on sites, where people can recommend your services, like Yelp, Google and Facebook.