How Jiu-Jitsu Helped Rener Gracie Create the Perfect Hoodie

“I’ve been in the industry for 25 years…THIS is the one we’ve been waiting for.” That’s what a promotional products veteran told Rener Gracie one day, after witnessing his extremely high-energy and engaging presentation of the Quikflip hoodie. The spectacle was one that had huge crowds circling around Gracie, as he magically transformed his hooded sweatshirt into a drawstring bag – within seconds.

Gracie’s energetic presentation of the famous Quikflip Hero Hoodie Lite – LAFZH

Not only was it something the crowd had never seen before, but the prospect of being able to offer customers an opportunity to get double the impressions, by showing off their logo on both the back of a drawstring bag and the surface of a trendy sweatshirt – all in the same product – had every passersby salivating.

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