“It’s Time to Hop on the Print-On-Demand Train” SUCCESS STORIES Podcast: Ep. 13 (feat. Kevin Oakley and Shane Snodgrass of Stoked On Printing)

One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”.  This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.

This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.

On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration.  What it means to them, how they are doing it, and where the future is with this space.

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Does Your Customer Experience Need a Big Makeover?

Whether you call this our “new normal” or “next normal,” things definitely aren’t the same as they were back in January. Your business is different, and your customer also has different concerns and needs now.

The question isn’t what needs to change. It’s what do you change first?”

Marshall Atkinson, Owner of Atkinson Consulting

“It’s time to revamp what’s not working—back in Q1, you could live with it because you were busy,” says Marshall Atkinson, decorated-apparel expert and owner of Atkinson Consulting. “But now, the river has receded with the drought and exposed the flaws in your system. The question isn’t what needs to change. It’s what do you change first?”

Now is the time to take a closer look at how customers are experiencing your business during consultations, while shopping online or browsing social media. Here are five expert-recommended ways you can start adjusting and improving your customers’ overall experience with your company.

Continue reading “Does Your Customer Experience Need a Big Makeover?”