“When you’re running a business, it’s easy to get so caught up in chasing that next sale, that you forget about the nuts and bolts of your operations. Neglecting this side of things too long can turn your business into what Alison Banholzer, owner of Wear Your Spirit Warehouse, calls “The Money Monster.” In this episode, she talks about how fine tuning your operation can actually increase your profits and finally slay that monster. She’ll also give you a rundown of the steps you can take to make your shop more efficient and successful.
Get your notebooks ready, this is going to be a great episode!
A lot of people think Tik Tok is all about song and dance, but it can be so much more for your business. Natasha Rawls, of The MRL Group, gives us her approach to using it and tells us how it’s not only helped her develop more meaningful, long lasting relationships with clients, but also how it’s helped build her brand recognition.
Posts like this one really help entrepreneurs connect with their customers in a more personal way that makes them more relatable outside of the everyday business.
Here’s another one where’s she’s showing another cool demonstration on the show floor. Even if you didn’t appear in any of your posts, you can still bring something fun to your audience that will make them want to tune in. You’re still giving them a window into your personal experiences, and also giving clients who follow along something else you can talk about besides orders.
In this episode, Natasha talks more about her videos and her approach to putting these together, so be sure to listen in.
If you’re a successful contract decorator, you know that you don’t sell ink or thread on cotton…what you sell is Trust with a capital ‘T’.
One shop in Connecticut has found a higher level of success by generating trust through hard work, creativity, getting the job done, and simply being their authentic selves.
On today’s Success Stories podcast, we’ll speak with Monica Maglaris with Liberty Print Co about what it takes to be successful as a Certified Women-Owned and LGBT company, in this highly competitive industry. Also, find out how to get certified and how it could benefit your business.
During the onset of Covid-19, Sandlot Sports had to make a dramatic shift in their business from selling athletic and sports-based merchandise to more of a B2B focus. Ryan Dost and Adam McCauley join the show to talk about this shift in a new direction, and their plans for the future in 2021 and beyond.
If you’ve been trying to move your business in a different direction, this is one episode you don’t want to miss.
Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.
CLICK HERE to see the other videos from our virtual event.
Print-On-Demand is here to stay.
Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.
Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.
“I need 100 screen-printed shirts, but I needed them yesterday.” It’s a pretty common scenario for decorating shops to get a phone call that starts with that harried line. Rush and last-minute orders are part of doing business in this industry, and shop owners have mixed feelings about how to handle them.
“We’re in the sales and customer service business, so customers ask for things, not realizing how it affects our world,” says Jordy Gamson, co-founder at The Icebox. “You want to make their lives easier, but sometimes it creates havoc on our side of the fence.”
Sandy Jo Pilgram, owner of Rhinestonetemplates.com and The T-Shirt Shop 56601, takes last-minute orders and upcharges for them accordingly. “These last-minute orders don’t affect my other jobs,” she says. “I build in time to fulfill those requests after-hours, and we get it done.”
While you probably won’t see the value in taking every rush order that comes your way, there are times when it makes good business sense. “We do our best to accommodate a new or existing customer’s fast-turn request so it doesn’t affect our other customers,” Gamson says. “It’s an ongoing challenge, but we’re always trying to rise to the occasion.”
Now might be a good time to look at how you could incorporate last-minute requests into your shop’s operations, without stressing your team or normal workflow. You might even identify some bottlenecks that prevent you from flexing your production workflow with ease.
Here are eight ways to think about adding rush orders into your shop’s regular workflow.
One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”. This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.
This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.
On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration. What it means to them, how they are doing it, and where the future is with this space.
Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands?
The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution.
Icebox has helped brands like Delta Airlines, Hooters, Buffalo Wild Wings and AT&T with their apparel programs. Co-founder, Jordy Gamson, is talking to us about what it takes to run these turn-key programs, especially through uncertain times.
Is a video worth 1,000 decorated-apparel orders? Jonathan Ornelas, owner of Success Print Shop, thinks so. On the regular, he shoots short videos of his screen-printing process and posts them to Facebook and Instagram to connect with customers and prospects.
“We show how we decorate t-shirts, and that we’re experts,” Ornelas says. “Our customers can also see that we love what we do and have a lot of fun.” For example, he plays his team’s favorite music in his videos, like Vistas’ song “Like an American.”
The most important component of your shop’s messaging is to be human first, according to Marshall Atkinson, a decorated-apparel business coach. “These days, the most human company wins,” he says. “Are you showing your vulnerability? Emotions? Victories? Defeats? People respond to other people, so inject some personality into your marketing. We all like smiling faces.”
The great news is that It’s not too late to kick your content strategy into high gear for 2020. Here are five ways to dive right in.