4 Ways To Take Your Business to New Heights w/ Hybrid Marketing

Brandon Levy first opened his storefront after moving his decorated-apparel business out of his garage. At that time, he offered his local community a one-week-only coupon for one free monogram on any item they brought to his shop. The Denver, NC-based business ended up having a great turnout, in part because Levy used Facebook’s paid ads to promote his offer. “People loved the idea of something free—who doesn’t, right—and the majority of people who came in for their monograms also purchased another product or service,” says Levy, president and owner of Digitize4u.

Levy’s strategy was a great example of what’s often called hybrid marketing. This marriage of online and offline marketing allows marketers and business owners to combine two effective concepts, into one streamlined campaign. Plus, with the power behind hybrid marketing, you’re more likely to see better ROI on your advertising dollars, via better conversion or expanded market reach. “It’s a bricks-and-clicks approach,” says Luke Webster, a digital marketing analyst with San Diego, CA-based Miva. “Your company most likely already has some type of physical location, along with a digital presence.”

Focus Is Key

In the current multichannel browsing-and-buying climate, you can’t just focus on one or two marketing channels to get your message out to prospects and customers. Instead, it’s vital that your company crafts a marketing strategy using varied platforms and mediums to connect with the appropriate audience. 

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The Marketing Strategy Your Brand Shouldn’t Ignore

As consumer trust of brands continues to plummet, shoppers look toward recommendations from friends, family and peers—leading more companies to invest in influencer marketing on social media.

More than just a marketing buzzword, the digital age has allowed businesses of all sizes to partner with trusted online leaders (or “influencers”) to drive a brand message to a dedicated audience—opening the door for smaller brands and budgets.

From fashionistas to hypebeasts to techies, there’s an influencer niche for pretty much every market. Yes, even “kidfluencers” exist.

Brands looking to partner with kidfluencers (influencers under the age of 13) must be extremely cautious. Sometimes known as “spawn con”, there are a lot of ethical debates concerning companies who partner with kids and their behind-the-scenes parents for social media marketing.

Currently, there aren’t any definitive laws protecting insta-famous children and their ad earnings like the Coogan Law does for child actors.

Pro Tip: If you’re looking to start a kids’ streetwear line and want to work with kidfluencers, we recommend reading this article by Adweek for tips on how to ethically engage partnerships.

If you’re not ready to work with the complexities of child influencers, there are plenty of older influencers out there to help spread your brand’s message! Read on for how to build a brand partnership with influencers.

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