The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson

(Featured Image: Hive Society)

He may not be from Los Angeles or New York City, but his hometown of Chicago is a booming hub for entrepreneurs, and streetwear designer, Joe Freshgoods, has certainly made a name for himself beyond the third coast. His talent for storytelling, eye for art and passion for his hometown are a big part of why the Freshgoods brand has thrived over the years.

He Started Storytelling Through Apparel 

Freshgoods went to the prestigious Lane Tech High School, on the north side of Chicago, and told Black Enterprise that he’d always been into style and unique looks. “In those days, I was trying to look different so I could stand out from the crowd. I had my homegirl sew bandanas on my jeans, and everybody went crazy. I realized that people like something I had only thought of a few days before. That was my ‘aha’ moment.”

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7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”