Lots of decorators will remember when embroiderer Marie Sophie Lockhart shot to veritable “decorator stardom” after a back-and-forth with rapper Drake on Instagram (she used the handle Good For Nothing Embroidery) in 2015. That led to a commissioned OVO prayer hands jacket that he wore for an entire tour. After that, Lockhart went viral, appearing in Vogue, stitching more custom pieces for Drake, and even collaborating with Marc Jacobs and Stella McCartney.
In fact, Lockhart’s experience is very similar to results that influencers today achieve for companies that want to grow brand awareness, sell more, capture leads, increase engagement, or even appear in major publications. And, yes, influencer marketing is heating up—and it can work for your decorating shop or distributorship.
An Association of National Advertisers (ANA) survey of brand executives shows that 75% of respondents use influencer marketing, and almost half (43%) plan to increase their spending in the next 12 months. A majority of respondents (54%) were either “satisfied” or “very satisfied” with the performance of their influencer marketing strategies. To note, of the executives who don’t currently use influencer marketing, 27% plan to start in the next year.Continue reading “Yes, You Should Try Influencer Marketing.”