5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans”

The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

Continue reading “The 5 Best Role-Playing Scenarios for Sales Team Success”

4 Ways to Manage Workplace Tension

Tension in personal situations is awkward enough, but apply that to the workplace and it can be downright uncomfortable. As a business owner, managing tension and conflict between employees is an inevitable part of the job — and if not handled promptly can put a huge dent in your bottom line. 

In 2017, Inc. cited a landmark study on workplace conflict that found U.S. employees spend 2.8 hours a week dealing with conflict. This equates to an estimated $359 billion in paid company hours. 

Fortunately, there are effective ways to manage tension among your team to help maintain a positive work atmosphere and company culture. 

1. Acknowledge the Conflict Immediately

Don’t sit back and hope your employees will work the situation out on their own, allowing the tension to build. This can lead to negative consequences for your business, such as poor productivity and low office morale. Acknowledge the conflict between the involved parties immediately, and respectfully uncover the nature of the issue along with the facts. 

2. Decide How You Want to Meet with the Employees Involved  

Continue reading “4 Ways to Manage Workplace Tension”

5 Keys to Transform Your Business into a Lifestyle Brand

In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience. 

Here are five keys that will transform your business into one of the greats by building customer retention, brand loyalty and overall profit growth.

1. Understand Your Audience 

Integral to all facets of a business, you need to thoroughly understand your audience. The best way to do this is by creating buyer personas—or semi-fictional characters who represent your optimal consumers based on detailed market research. 

The most important things to include when developing these personas are:

Continue reading “5 Keys to Transform Your Business into a Lifestyle Brand”

Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site.

Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfront—especially when it comes to screen printing designs.

The customer is always right, doesn't mean clients should walk all over your business or exploit your services. Click To Tweet

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is an angry phone call after the fact if misprints are found, making the client feel like they didn’t get the best service. For optimal screen printing designs that will create a flawless print, we’ve listed six key elements to discuss with the client before the artwork is submitted or a design quote is requested.

Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”