Picking the Right Water-Resistant Jacket

Spring and summer showers are not only good for the flowers, but for your rainwear sales as well. Whether commuting or hiking, it’s not enough for customers to simply tout around an umbrella, especially for those who frequent the great outdoors. Now is the time when many people are searching for jackets that are breathable, stylish and resilient.

Customers want protective materials that allow them to enjoy their active outdoor adventures or strolls through the city without getting soaked from head-to-toe. In fact, an important piece of criteria that many people use to evaluate the best suitable lightweight jacket is water-resistance.  

Waterproof vs. Water-Resistant

In picking the right outerwear jacket for a customer, it’s important to understand the difference between waterproof and water-resistant.

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Tommy Hilfiger: America’s Favorite Preppy Brand

Following bankruptcy in the late ‘70s from his first apparel business, The People’s Place, Tommy Hilfiger set out to master not only the creative pulse of fashion, but also the business of commerce. By this time, preppy style had manifested into a class of its own, with aspiring designers opening doors to wealthy clientele left and right. With the style originating from upper-class Ivy League college students on the East Coast, it drew inspiration from popular New England sports like sailing, fencing, golf and polo. Preppy became so much more than a fashion statement, it was (and is) a culture and lifestyle. So, how exactly did Hilfiger go from bankruptcy to iconic, internationally-recognized, “preppy American luxury”? Continue reading “Tommy Hilfiger: America’s Favorite Preppy Brand”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”