What’s “Brand Fill” and How It Affects You and Your Client’s Bottom Line

Brand fill is a big issue in the promo industry. While this isn’t anything new, industry pros are shining a brighter light on it because of its negative impact on Mother Earth—and the promotional industry’s reputation.

Even if you’re new to the term “brand fill,” you’re probably aware of the problem it describes. Brand fill is a reference to the cheap, useless and unwanted merch that’s given out to people, which usually just ends up getting thrown away and building up landfills – contributing to the ongoing pollution of our planet. 

“One way to help prevent cheap T-shirts’ from becoming brand fill is simple. We educate our customers on the overall ROI of spending a little bit more money up front on a better-quality shirt.”

Megan Erber, Outside Sales Manager at S&S Activewear

And of course, the demand for these low-hanging-fruit products perpetuates the cycle. That includes fast fashion’s manufacturing process that only adds to the negative effects on the environment. (And we’ve watched H&M and Forever 21 get torched in the media for their fast fashion manufacturing practices.)

On the PromoKitchen podcast, Jamie Mair, chief growth officer at Spector & Co, said that “People see ‘branded stuff’ as junk, because there’s too much brand fill that’s being made and given out. We should be focused on selling products with purpose. Instead, there’s so much brand fill and fast fashion that it’s irresponsible, and not sustainable. We clearly see the implications in the supply chain and environmentally.”

Continue reading “What’s “Brand Fill” and How It Affects You and Your Client’s Bottom Line”

Sustainability and CSR: Why it Matters to Consumers and How to Sell it

This session was featured in The S&S Virtual Experience (Feb 2021)

Sustainability and CSR is increasingly moving to the forefront of consumers minds. David Shultz, of Commonsku and PromoCares, leads a panel of suppliers and distributors to discuss the increase in demand for sustainable products and how you can incorporate them into conversations with your clients.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

More corporations and schools are starting to ask for sustainability metrics on apparel.

Denise Taschereau , co-Founder of Fairware, says that she’s starting to see more conventional corporations ask for background data on apparel.

“We’ve seen, in the last two to three years…what we would call more conventional companies coming to us and asking us for some pretty deep sustainability, metrics or information.”

Denise Taschereau , co-Founder of Fairware

Tech companies, universities and even those in the food industry are starting to map their carbon footprint as a company, all the way through their own operations, into their vendors operations and into the suppliers operations.

Continue reading “Sustainability and CSR: Why it Matters to Consumers and How to Sell it”

Masks Are Now Made For Decorating

Streetwear has gone in many different directions that have, at times, seemed a little overboard. With companies like Supreme going as far as putting their logo on an Oreo cookie, there seems to be no limit on what a streetwear company may do next.

View this post on Instagram

Dropping Soon.

A post shared by OREO (@oreo) on

Enter face masks. Although wearing them has been fairly common in a few countries, here in the states, fashionable masks are generally an unnecessary luxury that just seemed like another over-the-top reach for more sales.

However, times have changed and masks have suddenly become one of the hottest pieces of streetwear on the market. How hot are they?

Continue reading “Masks Are Now Made For Decorating”

HOW TO SCREEN PRINT using DISCHARGE INK as a BASE w/ PLASTISOL (feat. ComfortWash by Hanes)

Ever think about printing with both plastisol and discharge inks together? In this video, Geno shows us just how to do that, using Matsui High Mesh Discharge White Ink and GSG Vortex plastisol inks on the ComfortWash GDH100 Garment Dyed Tee.

Why would you want to print this way? Sometimes, using discharge ink as a base, allows the plastisol colors on top to pop and look more vibrant, as you’ll see in the video.

If your going for a vintage look, discharging on garment dyed apparel is the perfect option for printing, since the ink will be set into the fabric, rather than be set on the surface of it. This gives you that “worn-in” look that makes the design look aged.