Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While the evolving aspect of fashion keeps things interesting, it has contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

With the bankruptcy of fast fashion companies like Forever 21 and the growing popularity of sustainable brands like Reformation, you would think most apparel companies would be taking a strong hint from consumers. Unfortunately, many apparel companies still have a way to go to catch up to the demand for sustainable fashion. One 2019 study by McKinsey showed that only 1% of new products introduced in the first half of 2019 by mass-market apparel brands were tagged as sustainable. That statistic leaves a lot of room for growth. Read on for ways to keep sustainability in mind for your apparel business.

Actions You Can Take To Become A More Sustainable Apparel Business

Want to make sure you and your company are doing your part in protecting the planet? Here are a few ways you can incorporate more sustainable practices into your business:

  1. Only Order What You Need

The fashion and apparel industry has a huge issue with overstock. In 2018, fast-fashion giant H&M came under fire (no pun intended) for burning nearly $4.3 billion worth of inventory that wasn’t selling. Avoid building up unsellable overstock, by just ordering the amounts you know you will need (Tip: There are no minimum piece requirements at S&S Activewear).

  1. Utilize Sustainable Fabrics

Opt to use or promote sustainable styles to your customers. Fabrics like linen and organic cotton are among some of the most environmentally friendly fabrics to produce due to their ability to be grown using low amounts of water and no pesticides.

  1. Work With Brands Supporting Sustainability 

Companies like Alternative, Hanes, ComfortWash, Champion, Bella + Canvas are making huge strides in responsible and sustainable manufacturing. We’re also always searching for new ways to implement sustainable procedures into our operations as well, by taking the initiatives like adding solar paneling to our warehouses, reusing sturdy boxes for shipping when possible, and installing energy-efficient lighting in all of our facilities.

What steps towards sustainability are you taking with your business? Have you noticed an uptick in clients asking about your sustainability practices? Share with us in the comments below!

Spring 2020 Color Trends

As the snow thaws and the sun begins to appear, we know spring is nearly here! With spring comes growth, change, and rebirth. Spring puts everyone in the mood to Marie Kondo their life, and their closets. Lots of folks will be looking to freshen up their wardrobe this spring, with some new clothes and some new color. When looking for spring color trends who better to turn to than the experts of hue at Pantone? Pantone’s seasonal predictions for spring 2020 color trends were seen everywhere across Spring/Summer 2020 runways this fashion season, and soon will be appearing in stores and closets around the globe.

Stay ahead of the curve and keep these color trends on your radar to anticipate the hottest looks your customers will be searching for this spring.

Pantone It!

Pantone’s color trends for spring 2020 show a return to the basics with bold, monochromatic, primary and secondary colors. Read on to see some styles that resemble our favorite five top color trends for this spring season:

  1. Flame Scarlet

You can never go wrong with a bright, fiery red. This shade is bold, confident, and was seen in statement pieces on both the Gucci and Balenciaga SS20 runways. Capture the same vibe with chili pepper red t-shirts, the perfect canvas for bold, black embroidered designs and logos.

(Anvil – Lightweight T-Shirt – 980)

  1. Saffron

Brighten up spring with the warm glow of saffron yellow. This hue delivers a more muted take on last year’s neon obsession. A saffron tote would add a great pop of color to a corporate gift bag set.

(Q-Tees – 25L Jumbo Tote – Q600)

  1. Classic Blue

In Spring 2020 we’ll be seeing the monochromatic trend continuing in streetwear and expanding beyond. Whether you’re stocking for the hipster crowd or the hypebeasts, grab some monochromatic pieces for matching in universally flattering classic blue. 

(Fruit of the Loom – Sofspun Crewneck Sweatshirt – SF72R)

(Burnside – Fleece Joggers – 8800)

  1. Chive

For a truly one-size-fits-all color, look no further than chive. Perfect for both corporate clients and fashionistas alike, this flattering, mature shade would look great on its own or with bold, white design elements. 

A person with hat

Description automatically generated

Richardson – Trucker Cap – 112FP

  1. Coral Pink

While coral for spring may not seem groundbreaking, there’s a reason the warm-toned shade is going to be a favorite this spring. From T-shirts to dresses and outerwear, this shade brings warmth and brightness, while stepping out of the box just enough to remain intriguing. Stock up on logo ready coral pink tanks for spring sorority events.

(BELLA + CANVAS – Women’s Cropped Tank – 6680)

Our takeaway? Bold, simple colors are set to reign supreme this spring. Grab what you need from a wide selection of both warm weather and winter to spring transition pieces in these shades and more at S&S Activewear. 

Have you noticed an uptick in clients looking for any of these shades? Share with us in the comments below!

SSActivewear 90s color style

90’s Colors Are Still in Style

The 90s are back, baby! From skate shoes and baggy jeans to butterfly clips and tie-dye, the 90s are alive and well in 2020. The 90s trend has taken over the fashion world for a couple of years now, but that doesn’t mean that it’s slowing down anytime soon. If you thought your company could get away with ignoring it as a fad, it’s time to re-think your next product selection! 

One way to easily add a little 90s flair to your inventory, even if the 90s trend doesn’t really fit with your brand, is to incorporate more trendy 90s colors. So what should you look out for?

Neon

The 90s were a colorful decade. Between bright geometric prints and Lisa Frank, some styles in the 90s looked like they were straight out of an acid trip. Now, that doesn’t mean your inventory needs to be seen from space, but by adding some bright colors and prints to best selling silhouettes you can start adding in that 90s vibe. Think about adding in bike shorts or fanny packs, both still on-trend, in bright colors and fun prints.

Continue reading “90’s Colors Are Still in Style”

Individuality is Key: The Story Behind NYC Streetwear Brand Kith

We’re taught at an early age to say yes to all opportunities that come our way. But, sometimes there’s more power in saying no. Pinpointing a path to selective yes’s in life is what has made Kith founder, Ronnie Fieg, so successful, with individuality, being the key to his success. 

Fieg’s Background to Success

Fieg’s journey to his multimillion-dollar streetwear brand began as a 13-year-old, working as a stock boy for David Z., a New York City-based footwear store founded by his second cousin. 

Continue reading “Individuality is Key: The Story Behind NYC Streetwear Brand Kith”

SOCCO and What You Didn’t Know About Socks

Wool socks. Dress socks. Ankle socks. Invisible socks. Socks with pizza embroidered on them. Like Forrest Gump’s Benjamin Buford “Bubba” Blue, we could go on and on. The gift every kid hated getting for Christmas is now the one all adults covet—but how much do you actually know about socks, other than they keep your feet warm? Let’s find out.

Continue reading “SOCCO and What You Didn’t Know About Socks”

Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”

The Fanny Pack Resurrection

Whether you love them or loathe them, fanny packs are a topic of fashion buzz dating back to arguably the 1950s. From must-have festival bags to high-fashion statement pieces, the handy pouches’ origins were designed to serve as functional and convenient mini packs that have had quite the evolution into today’s modern society. 

The Rise and Fall — and Rise Again 

Like a Phoenix rising from the ashes, the fanny pack is back, with no signs of fizzling out of the mainstream market anytime soon. 

Origins of the convenient pouch remain unclear — some mentions seemingly date all the way back, 5,000 years ago, to the Ice Man, whose mummified body was found wearing a fashioned belt with a pouch attached. Recent legend has it that the fanny pack was invented by an Australian woman in 1962 who was inspired by the pouch of a kangaroo. Whether we chalk that particular possibility up to urban legend or not, the combination of belt and bag has existed in different iterations across varying cultures and eras due simply to the concept’s utility. Similar designs to the modern fanny pack over time have included the Medieval Scottish sporran (in a day where most clothes did not have pockets, belt bags just made sense), and the chatelaine purse, a stylish Victorian era belt bag.


(The Scottish sporran was born out of necessity for pockets)
Continue reading “The Fanny Pack Resurrection”

The Top Seven Color Trends Predicted by Pantone for Winter 2019

Each season, Pantone Color Institute graces us with their Fashion Color Trend Report based on the stunning pieces flaunted down the runway by top designers at both New York and London Fashion Week. The Fall/Winter 2019/2020 report includes a radiant display of bold and classic colors, proving that this year is all about individuality and expression

Leatrice Eiseman, executive director of the Pantone Color Institute, describes the collections as ranging from, “easy and sophisticated to strikingly different and unique.” 

As high fashion always seems to trickle down to the mainstream, it serves as a valuable piece of information to help make guided decisions for your upcoming inventory for the colder months ahead. 

Of the total 32 colors chosen as inspirational highlights (16 for New York Fashion Week, 16 for London Fashion Week), we chose the top seven most wearable hues you can expect to see in every shade this winter—along with a few products in similar color options. 

Pantone’s Top Seven Color Trends for Winter 2019

1. Chili Pepper: Pantone 19-1557 

A spicier cousin to Pantone’s spring ‘Fiesta’ shade, Chili Pepper is listed as the leading color for fall and winter this year. Incorporate a touch of the hue for added drama within your designs by selecting tees with statement sleeves, or showing some flavor with an all-red fabric and simple embroidered logo. 

Continue reading “The Top Seven Color Trends Predicted by Pantone for Winter 2019”

4 Ideas for Mini-Me Matching Themes

In light of the “mini-me” fashion craze, we’re seeing everything from parent-child tees to dresses to hats pop up in the market. In fact, if you search the hashtag #minime on Instagram, you’ll find over seven million results

High-profile celebrities like Kim Kardashian and Beyoncé are no strangers to the style, as they are often seen flaunting matching outfits with their kids. So, why are we so obsessed with looking like our children and having them look like us? Let’s dive in. 

The Mini-Me Craze

If we travel back to the 1960s, mothers used to make clothing for themselves and their children using the same fabric. However, back then these matching styles were usually considered outdated. If only they knew how the style would be highly popularized today. 

Conversely, elegant mini-me matching has long been popular in Russia and the Middle-East. Only in the last couple of years have we seen an uptick in trendiness in the U.S., due in large part to celebrities and social media influencers. 

According to Carolyn Mair, author of The Psychology of Fashion, family members want to dress similarly because it creates a sense of belonging and show of good-standing. Mair explains, “It makes a positive statement about the family to observers, as it’s doubtful that a family or couple who were not in a good place emotionally would dress the same.” 

Not to mention, it pulls at the heartstrings. All in all, the trend is well-received globally by parents and kids alike and offers an opportunity for brands to expand their product offerings. 

The luxury market may be leading the charge, but that’s not stopping retailers from throwing their hats in the ring, and it shouldn’t stop you either.

We’ve rounded up four fun ideas for mini-me matching themes below.

Continue reading “4 Ideas for Mini-Me Matching Themes”

The Top 4 Fashion Trends for Summer 2019 You Need to Know

Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream.

We’ve sorted through the popular SS19 runway apparel and assembled the top four fashion trends for summer 2019 that your business should keep in mind:

1. Tie-Dye

Tie-dye made a comeback as a fashion favorite last year, and the psychedelic style is at the forefront of this summer’s trends—from blazers to maxi dresses to tees. Though now the resurgence of this hippie wardrobe staple displays a modern update. Luxury labels were seen mixing tie-dye and floral, experimenting with kaleidoscope patterns and trying more subtle design approaches across the runway. Everyone from your old art teacher to Insta-famous celebs will be rockin’ it soon.

Continue reading “The Top 4 Fashion Trends for Summer 2019 You Need to Know”