Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

Continue reading “Has Next Level Created the Perfect Fashion Tee for Women?”

Tommy Hilfiger: America’s Favorite Preppy Brand

Following bankruptcy in the late ‘70s from his first apparel business, The People’s Place, Tommy Hilfiger set out to master not only the creative pulse of fashion, but also the business of commerce. By this time, preppy style had manifested into a class of its own, with aspiring designers opening doors to wealthy clientele left and right. With the style originating from upper-class Ivy League college students on the East Coast, it drew inspiration from popular New England sports like sailing, fencing, golf and polo. Preppy became so much more than a fashion statement, it was (and is) a culture and lifestyle. So, how exactly did Hilfiger go from bankruptcy to iconic, internationally-recognized, “preppy American luxury”? Continue reading “Tommy Hilfiger: America’s Favorite Preppy Brand”

Goodbye Casual, Hello Fashion: Athleisure is Here to Stay

The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.

As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for Continue reading “Goodbye Casual, Hello Fashion: Athleisure is Here to Stay”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

5 Tips for Successful Custom Embroidery

Often when the term “custom apparel” is heard, our minds jump to the ubiquitous methods of screen printing and sublimation. However, the art of embroidery should not be forgotten. Embroidery creates an added level of detail and lends a sophisticated, high-end look to any garment. From adding decoration to jeans to logos on company shirts to fun designs on casual wear – the options are endless.   Continue reading “5 Tips for Successful Custom Embroidery”