Gen Z Wants Sustainable Apparel and ComfortWash is Bringing It to Them

Garment-dyed apparel is hot in fashion right now, but not as hot as sustainability is becoming. Awareness of the fashion industry’s effect on our environment and human rights is at an all-time high, and no one is more conscious of this than today’s college students. How seriously are they taking it?

Forever 21 failed to address the growing concerns of its main audience in Gen Z, and is now filing for bankruptcy. College campuses like the University of Massachusetts, are dedicating whole sections of their stores, specifically to highlight sustainable spiritwear. Fashion schools are starting to implement courses that educate students on the impact of the industry’s practices, and some institutions may even go as far as making understanding these concerns a requirement that affects your overall grade. All of this is signaling that a shift is happening in the expectations of young consumers throughout the world.

As the new shopping generation’s demands for a renewed sense of corporate responsibility becomes louder and louder, brands and organizations nationwide are taking notice and taking action. So the question is, what does this mean for your business?

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The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson

(Featured Image: Hive Society)

He may not be from Los Angeles or New York City, but his hometown of Chicago is a booming hub for entrepreneurs, and streetwear designer, Joe Freshgoods, has certainly made a name for himself beyond the third coast. His talent for storytelling, eye for art and passion for his hometown are a big part of why the Freshgoods brand has thrived over the years.

He Started Storytelling Through Apparel 

Freshgoods went to the prestigious Lane Tech High School, on the north side of Chicago, and told Black Enterprise that he’d always been into style and unique looks. “In those days, I was trying to look different so I could stand out from the crowd. I had my homegirl sew bandanas on my jeans, and everybody went crazy. I realized that people like something I had only thought of a few days before. That was my ‘aha’ moment.”

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How to Copyright Your Artwork

Protecting your intellectual property as a creative individual is something of great importance in today’s world of copycat infringement. Your ideas are unique, innovative, a product of your hard work, so you deserve the credit! Copyrights were created for that reason, and we’re here to explain one aspect of copywriting in particular: protecting your designs on printed merchandise.

Image: Copyright CafePress

What is the Copyright Act?

Copyright.gov explains that the Act consists of “pictorial, graphic and sculptural works include two-dimensional and three-dimensional works of fine, graphic and applied art, photographs, prints and art reproductions, maps, globes, charts, diagrams, models and technical drawings, including architectural plans.” Paintings, sculptures, photographs and anything that satisfies visual artwork could fall into this category, as well.

5 Steps to Copyrighting

Once the creator files to protect their original creations, which must be “fixed in a tangible medium of expression,” and also exist in physical form according to Printful.com, the copyright goes into immediate effect. Authors can register their group of works on printed merchandise of no more than 10 unpublished items by the same person. 

1. See If You’re Eligible

Copyright.gov has strict eligibility requirements in place in order to register a group of unpublished works. You will have to confirm that you understand and meet these requirements before registering with your application and filing fee.

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A History of the Baseball Cap

Not all of us are going to be blessed with the athletic ability to play center field for the New York Yankees; however, we can dress the part thanks to the baseball cap. Baseball culture has filtered into many aspects of everyday life — from catchy sayings like “teamwork makes the dream work” — to our daily fashion choices. Baseball shoes, jerseys and caps adorn the streets of cities worldwide, but the cap, in particular, is a more popular way for both men and women to showcase their love for their favorite team or simply make a fashion statement.

Why the Baseball Cap?

Epic Sports makes a good point. The baseball cap is a big part of American culture, because of how versatile it is. It can be worn forward or backward. It shows off logos that aren’t restricted to baseball alone. But most importantly, it also helps shield your eyes from the sun, which is arguably, why it was invented for baseball players.

The Cap’s History

Speaking of New York, there was a baseball team back in 1849 called, the Knickerbockers, who were the first ones to start wearing straw caps on their heads, while they played. This was potentially the first version of the lid we now know and love. Merino wool caps came onto the scene shortly after, becoming a closer version of today’s cap. Players started to experiment with various versions, and the uniform cap adorning the team logo showed up early in the 1900s with the Detroit Tigers. Epic Sports says the stitched bill started in 1903 with sporting goods company Spaulding.

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Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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Spring 2020 Color Trends

As the snow thaws and the sun begins to appear, we know spring is nearly here! With spring comes growth, change, and rebirth. Spring puts everyone in the mood to Marie Kondo their life, and their closets. Lots of folks will be looking to freshen up their wardrobe this spring, with some new clothes and some new color. When looking for spring color trends who better to turn to than the experts of hue at Pantone? Their seasonal predictions for spring 2020 color trends were seen everywhere across Spring/Summer 2020 runways this fashion season, and soon will be appearing in stores and closets around the globe.

Stay ahead of the curve and keep these color trends on your radar to anticipate the hottest looks your customers will be searching for this spring.

Pantone It!

Pantone’s color trends for spring 2020 show a return to the basics with bold, monochromatic, primary and secondary colors. Read on to see some styles that resemble our favorite five top color trends for this spring season:

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SSActivewear 90s color style

90’s Colors Are Still in Style

The 90s are back, baby! From skate shoes and baggy jeans to butterfly clips and tie-dye, the 90s are alive and well in 2020. The 90s trend has taken over the fashion world for a couple of years now, but that doesn’t mean that it’s slowing down anytime soon. If you thought your company could get away with ignoring it as a fad, it’s time to re-think your next product selection! 

One way to easily add a little 90s flair to your inventory, even if the 90s trend doesn’t really fit with your brand, is to incorporate more trendy 90s colors. So what should you look out for?

Neon

The 90s were a colorful decade. Between bright geometric prints and Lisa Frank, some styles in the 90s looked like they were straight out of an acid trip. Now, that doesn’t mean your inventory needs to be seen from space, but by adding some bright colors and prints to best selling silhouettes you can start adding in that 90s vibe. Think about adding in bike shorts or fanny packs, both still on-trend, in bright colors and fun prints.

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Individuality is Key: The Story Behind NYC Streetwear Brand Kith

We’re taught at an early age to say yes to all opportunities that come our way. But, sometimes there’s more power in saying no. Pinpointing a path to selective yes’s in life is what has made Kith founder, Ronnie Fieg, so successful, with individuality, being the key to his success. 

Fieg’s Background to Success

Fieg’s journey to his multimillion-dollar streetwear brand began as a 13-year-old, working as a stock boy for David Z., a New York City-based footwear store founded by his second cousin. 

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SOCCO and What You Didn’t Know About Socks

Wool socks. Dress socks. Ankle socks. Invisible socks. Socks with pizza embroidered on them. Like Forrest Gump’s Benjamin Buford “Bubba” Blue, we could go on and on. The gift every kid hated getting for Christmas is now the one all adults covet—but how much do you actually know about socks, other than they keep your feet warm? Let’s find out.

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Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”