The Top 4 Fashion Trends for Summer 2019 You Need to Know

Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream.

We’ve sorted through the popular SS19 runway apparel and assembled the top four fashion trends for summer 2019 that your business should keep in mind:

1. Tie-Dye

Tie-dye made a comeback as a fashion favorite last year, and the psychedelic style is at the forefront of this summer’s trends—from blazers to maxi dresses to tees. Though now the resurgence of this hippie wardrobe staple displays a modern update. Luxury labels were seen mixing tie-dye and floral, experimenting with kaleidoscope patterns and trying more subtle design approaches across the runway. Everyone from your old art teacher to Insta-famous celebs will be rockin’ it soon.

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ComfortWash: Supporting the U.S. Economy and the Environment

Have you ever considered how agriculture and fashion are so intrinsically connected? Farmers grow the materials that go into the textiles, and thus they’re the foundation of every fashionable piece you see online or in a store.

Take cotton, for example. Textile manufacturers in the U.S. use an average of 7.6 million bales of cotton each year. As a leading cash crop, it aids in stimulating the American economy and provides significant environmental benefits.

Are you ready to start supporting the local economy and environment? Here’s why you should consider working more with brands who choose material grown in the U.S.

The Impact of U.S. Cotton

Growing the Economy

Of the thousands of cotton growers in America, many are family-owned farms whose rural communities depend on stable farm income. In fact, the crop is responsible for employing over 126,000 people and bringing in more than $120 billion in business revenue for the U.S. annually. Of the total annual yield, more than half is used for apparel!

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Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

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Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

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Goodbye Casual, Hello Fashion: Athleisure is Here to Stay

The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.

As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for Continue reading “Goodbye Casual, Hello Fashion: Athleisure is Here to Stay”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

5 Fall Trends and Styles You Should Keep An Eye On

Fall (arguably fashion’s favorite season) is almost here. Get ready for crisp air, pumpkin-spiced everything and the chance to break out the layers once again. The fashion industry has spoken, and this year’s fall trends are all about making a statement. We’ve listed a few of the daring new trends to try along with trusty favorites to help spark ideas for your fall inventory.  

Bold Prints

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Animal prints, western motifs and high contrast florals will be everywhere this fall. From soft muted neutrals to Continue reading “5 Fall Trends and Styles You Should Keep An Eye On”