A History of the Baseball Cap

Not all of us are going to be blessed with the athletic ability to play center field for the New York Yankees; however, we can dress the part thanks to the baseball cap. Baseball culture has filtered into many aspects of everyday life — from catchy sayings like “teamwork makes the dream work” — to our daily fashion choices. Baseball shoes, jerseys and caps adorn the streets of cities worldwide, but the cap, in particular, is a more popular way for both men and women to showcase their love for their favorite team or simply make a fashion statement.

Why the Baseball Cap?

Epic Sports makes a good point. The baseball cap is a big part of American culture, because of how versatile it is. It can be worn forward or backward. It shows off logos that aren’t restricted to baseball alone. But most importantly, it also helps shield your eyes from the sun, which is arguably, why it was invented for baseball players.

The Cap’s History

Speaking of New York, there was a baseball team back in 1849 called, the Knickerbockers, who were the first ones to start wearing straw caps on their heads, while they played. This was potentially the first version of the lid we now know and love. Merino wool caps came onto the scene shortly after, becoming a closer version of today’s cap. Players started to experiment with various versions, and the uniform cap adorning the team logo showed up early in the 1900s with the Detroit Tigers. Epic Sports says the stitched bill started in 1903 with sporting goods company Spaulding.

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Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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Spring 2020 Color Trends

As the snow thaws and the sun begins to appear, we know spring is nearly here! With spring comes growth, change, and rebirth. Spring puts everyone in the mood to Marie Kondo their life, and their closets. Lots of folks will be looking to freshen up their wardrobe this spring, with some new clothes and some new color. When looking for spring color trends who better to turn to than the experts of hue at Pantone? Their seasonal predictions for spring 2020 color trends were seen everywhere across Spring/Summer 2020 runways this fashion season, and soon will be appearing in stores and closets around the globe.

Stay ahead of the curve and keep these color trends on your radar to anticipate the hottest looks your customers will be searching for this spring.

Pantone It!

Pantone’s color trends for spring 2020 show a return to the basics with bold, monochromatic, primary and secondary colors. Read on to see some styles that resemble our favorite five top color trends for this spring season:

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Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”

4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

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The Fanny Pack Resurrection

Whether you love them or loathe them, fanny packs are a topic of fashion buzz dating back to arguably the 1950s. From must-have festival bags to high-fashion statement pieces, the handy pouches’ origins were designed to serve as functional and convenient mini packs that have had quite the evolution into today’s modern society. 

The Rise and Fall — and Rise Again 

Like a Phoenix rising from the ashes, the fanny pack is back, with no signs of fizzling out of the mainstream market anytime soon. 

Origins of the convenient pouch remain unclear — some mentions seemingly date all the way back, 5,000 years ago, to the Ice Man, whose mummified body was found wearing a fashioned belt with a pouch attached. Recent legend has it that the fanny pack was invented by an Australian woman in 1962 who was inspired by the pouch of a kangaroo. Whether we chalk that particular possibility up to urban legend or not, the combination of belt and bag has existed in different iterations across varying cultures and eras due simply to the concept’s utility. Similar designs to the modern fanny pack over time have included the Medieval Scottish sporran (in a day where most clothes did not have pockets, belt bags just made sense), and the chatelaine purse, a stylish Victorian era belt bag.


(The Scottish sporran was born out of necessity for pockets)
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The Top Seven Color Trends Predicted by Pantone for Winter 2019

Each season, Pantone Color Institute graces us with their Fashion Color Trend Report based on the stunning pieces flaunted down the runway by top designers at both New York and London Fashion Week. The Fall/Winter 2019/2020 report includes a radiant display of bold and classic colors, proving that this year is all about individuality and expression

Leatrice Eiseman, executive director of the Pantone Color Institute, describes the collections as ranging from, “easy and sophisticated to strikingly different and unique.” 

As high fashion always seems to trickle down to the mainstream, it serves as a valuable piece of information to help make guided decisions for your upcoming inventory for the colder months ahead. 

Of the total 32 colors chosen as inspirational highlights (16 for New York Fashion Week, 16 for London Fashion Week), we chose the top seven most wearable hues you can expect to see in every shade this winter—along with a few products in similar color options. 

Pantone’s Top Seven Color Trends for Winter 2019

1. Chili Pepper: Pantone 19-1557 

A spicier cousin to Pantone’s spring ‘Fiesta’ shade, Chili Pepper is listed as the leading color for fall and winter this year. Incorporate a touch of the hue for added drama within your designs by selecting tees with statement sleeves, or showing some flavor with an all-red fabric and simple embroidered logo. 

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5 Things College Students Love Wearing

When we think of college we think all-nighters, dissertations and spring break shenanigans. College is a time for education, growth, and discovery, in all areas of life—from earning a degree to crafting a signature style. More importantly, the numbers show that the college retail market is vast and thriving. 

Research by Deloitte revealed college students and their parents planned to spend $4.2 billion on clothing and accessories in their back-to-school shopping last year, with an average per student spend of $279. 

So, what are college students actually wearing these days, and how can your brand cater to the market? Instagram, Youtube, and niche sites like CollegeFashionista can give you an inside look from the student’s themselves. 

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The Trend: Crops are on Top

Madonna, Britney Spears, the Spice Girls—what do all these pop stars have in common? Besides making catchy tunes, they were all queens of the crop top in the ‘90s and early 2000s—a belly-baring, controversial fashion statement touting tan bodies and solid abs. Cue the “Hit Me Baby One More Time” music video.

While the trend took a brief hiatus, crop tops have grown to be a major sensation once again. You can hardly walk into any retail store or scroll through social media without seeing some variation of the midriff-baring item. Here’s a quick fashion flashback into one of the hottest trends on the market.

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The Top 4 Fashion Trends for Summer 2019 You Need to Know

Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream.

We’ve sorted through the popular SS19 runway apparel and assembled the top four fashion trends for summer 2019 that your business should keep in mind:

1. Tie-Dye

Tie-dye made a comeback as a fashion favorite last year, and the psychedelic style is at the forefront of this summer’s trends—from blazers to maxi dresses to tees. Though now the resurgence of this hippie wardrobe staple displays a modern update. Luxury labels were seen mixing tie-dye and floral, experimenting with kaleidoscope patterns and trying more subtle design approaches across the runway. Everyone from your old art teacher to Insta-famous celebs will be rockin’ it soon.

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