Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

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Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”

5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
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5 Tips for Successful Custom Embroidery

Often when the term “custom apparel” is heard, our minds jump to the ubiquitous methods of screen printing and sublimation. However, the art of embroidery should not be forgotten. Embroidery creates an added level of detail and lends a sophisticated, high-end look to any garment. From adding decoration to jeans to logos on company shirts to fun designs on casual wear – the options are endless.   Continue reading “5 Tips for Successful Custom Embroidery”

5 Fall Trends and Styles You Should Keep An Eye On

Fall (arguably fashion’s favorite season) is almost here. Get ready for crisp air, pumpkin-spiced everything and the chance to break out the layers once again. The fashion industry has spoken, and this year’s fall trends are all about making a statement. We’ve listed a few of the daring new trends to try along with trusty favorites to help spark ideas for your fall inventory.  

Bold Prints

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Animal prints, western motifs and high contrast florals will be everywhere this fall. From soft muted neutrals to Continue reading “5 Fall Trends and Styles You Should Keep An Eye On”

Behind The Thread: Embroidery Master Erich Campbell Shares His Wisdom

If your a decorator, you should talk to Erich Campbell. Why? Because he’s had a passion for embroidery and digitizing since the age of 13 and has tons of knowledge to share. Not only has he written extensively for places like Printwear Magazine, Mrxstitch.com, DecoNetwork, MakeZine.com, and Impressions Magazine, but he’s also done tons of interviews, worked lots of shows, and has even done embroidery work for film productions like “Better Call Saul.” An all around great guy, whose genuinely interested in helping people, Erich knows the business inside and out, and we we’re grateful to have had a chance at interviewing him. Watch the video above and find out what you can do to increase your business and improve your relationships with clients.

FOLLOW Erich on his adventures and learn all of his tricks on TWITTER, INSTAGRAM or on his WEBSITE.

 

Leasing vs. Buying Equipment: Which is Better for my Business?

One of the biggest decisions a business owner faces in the custom apparel industry is whether to buy or lease equipment. Investing in pricey machinery can seem risky, especially when the future of your company is on the line.  To help make the decision a little easier, we’ve provided the pros and cons of buying versus leasing equipment. Continue reading “Leasing vs. Buying Equipment: Which is Better for my Business?”