“Pivoting Out of COVID-19” – SUCCESS STORIES Podcast: Ep. 1 – (feat. Danny Rosin and Robert Fiveash of Brand Fuel)

A lot of revenue streams have dried up due to the COVID-19, and as a result, many businesses have been forced to pivot into a new direction.

Danny Rosin and Robert Fiveash, of Brand Fuel, have been leading a free-spirited brand merchandising agency for over 20 years, delivering experiences, eCommerce, inspiration, and top notch results for their customers. Find out how they’ve been able to use that experience to find success, with new opportunities opening up in today’s markets.

Listen on Spotify

Continue reading ““Pivoting Out of COVID-19” – SUCCESS STORIES Podcast: Ep. 1 – (feat. Danny Rosin and Robert Fiveash of Brand Fuel)”

Looking For More Revenue? Start Building Web Stores For Your Clients.

Should web stores be in your company’s future? All signs point to yes.

“Everyone’s so used to Amazon: simply clicking to make their purchase,” says Tom Rauen, CEO of Dubuque, IA-based Envision Tees. “A web store takes a lot of friction out of a regular transaction. You show the customer what you can offer them—and they can buy 24/7.” They’re a one-stop-shop for your clients—and their employees, team members or supporters. This personalized shopping experience can turn your business into a selling machine, generating profits round the clock. Distributors and decorators like Rauen are capitalizing on web stores, to bring in more frequent and even higher-volume purchases.

Let’s look at exactly how adding a web store service to your lineup can increase your bottom line. Plus: We’ll explain how easy it is to set up a web store, and why you should pitch them to your existing and potential clients.

Continue reading “Looking For More Revenue? Start Building Web Stores For Your Clients.”

4 Ways To Take Your Business to New Heights w/ Hybrid Marketing

Brandon Levy first opened his storefront after moving his decorated-apparel business out of his garage. At that time, he offered his local community a one-week-only coupon for one free monogram on any item they brought to his shop. The Denver, NC-based business ended up having a great turnout, in part because Levy used Facebook’s paid ads to promote his offer. “People loved the idea of something free—who doesn’t, right—and the majority of people who came in for their monograms also purchased another product or service,” says Levy, president and owner of Digitize4u.

Levy’s strategy was a great example of what’s often called hybrid marketing. This marriage of online and offline marketing allows marketers and business owners to combine two effective concepts, into one streamlined campaign. Plus, with the power behind hybrid marketing, you’re more likely to see better ROI on your advertising dollars, via better conversion or expanded market reach. “It’s a bricks-and-clicks approach,” says Luke Webster, a digital marketing analyst with San Diego, CA-based Miva. “Your company most likely already has some type of physical location, along with a digital presence.”

Focus Is Key

In the current multichannel browsing-and-buying climate, you can’t just focus on one or two marketing channels to get your message out to prospects and customers. Instead, it’s vital that your company crafts a marketing strategy using varied platforms and mediums to connect with the appropriate audience. 

Continue reading “4 Ways To Take Your Business to New Heights w/ Hybrid Marketing”