Better for the environment—and better for your bottom line. When your shop adopts sustainable practices like recycling, using water-based ink and eschewing chemical cleaners, you attract like-minded customers.
“The clothing industry needs to change—shops that don’t adopt a forward-thinking green ethos will be left in the dust,” says Dominic Rosacci, CEO of Denver-based Superior Ink Printing. “We adopted this way of thinking after learning it takes 500 gallons of water to make one conventional cotton shirt. Producing nearly 60,000 shirts a month equals 32 million gallons of water passing through one small production facility.”
The good news is that making this switch could be more beneficial to your bottom line than you thought. As Millennials lead the charge in supporting more environmentally conscious businesses, their beliefs are fueling a new economy. Let’s break this down by the numbers:
- Between 2014-2018, sustainable product sales increased by 20%. Today, that figure is 22%. By 2021, it’ll rise to 25%.
- Millennials are more motivated to change their buying habits. That’s why 75% of Gen Y buys sustainable products and most have said they’re willing to pay more to support environmentally conscious businesses.
With this in mind, let’s take a look at what you can do to make your shop more sustainable.Continue reading “5 Steps to Attracting Sustainable Customers”