How to Fix These 6 Common Customer Complaints

Want some not-so-fun customer service news? The average American tells 15 people when they’ve had a poor customer service experience—and 56% of buyers have stopped doing business with a company because they’ve experienced poor customer service, Microsoft reports.

“Your most unhappy customers are your greatest source of learning.”

Bill Gates, Co-founder of Microsoft

But here’s the good news: 67% of customer churn is preventable if your shop resolves customers issues the first time they occur.

“Your customer service team can make or break your success with each customer,” says Zach Ellsworth, general manager at Stahls’. “If you’re receiving complaints often, it’s time to dig in and take improvement seriously.”

To quote the great Bill Gates, “your most unhappy customers are your greatest source of learning.” The customer complaints your shop racks up the most often are your best resource for understanding how your business can perform better.

We asked the experts to break down six common customer complaints decorators get—and how to fix them for good.

Continue reading “How to Fix These 6 Common Customer Complaints”

5 Essential Ways to Create Customers for Life

Every employee of Eastlake, OH-based wholesale printer Blue Moon Promotional Inc. is involved in providing their customers with exemplary customer service and CEO, Pierre John Jamnicky, makes sure of that. “Every person knows what we’re after and is dedicated to making it happen,” Jamnicky says. “Yes, some are more into it than others, as is the case with all employees, but the reality is we’re all on the same page.”

Any business owner will tell you that, while bringing in new customers is certainly important, retaining your existing customer base is the real key to surviving in any industry. It’s the loyal customer who returns to you time and time again or refers you to other clients because of your ability to meet their product or service needs

But, don’t take our word for it—let’s break down the numbers showing how important returning customers can be:

You have a 60% to 70% chance of selling a product to a returning customer as opposed to a 5% to 20% chance of selling to a new one.

( Matt Mansfield, smallbiztrends.com )
  • Your returning customers will provide you with 65% of your company’s sales.
  • The average business will lose about 15% of these returning customers each year.

Since it’s so important to cultivate a close-knit relationship with your returning buyers to run a successful business, let’s look at exactly how you can keep these customers coming back for more.

Continue reading “5 Essential Ways to Create Customers for Life”