Turn Challenging Customers Into Loyal Clients

A decorator was in a bind: His customer’s event was the next day, and the PMS colors in the art file didn’t match the ones listed on the purchase order. To make matters worse, the decorator couldn’t reach his client, so his team had a 50/50 chance of choosing the correct color. Unfortunately, they chose wrong, and the client was unhappy with the order.

Customer expectations are more demanding than ever before and the need to ‘get it right’ each time is extremely high. Marshall Atkinson, a Phoenix-based decorated-apparel success coach who offers hands-on training via his Shirt Lab events, concurs and cites this statistic below as a reason why decorators and distributors need to take this seriously.

According to Microsoft, 54% of global consumers say that they have higher customer service expectations than they did just one year ago. In addition, 52% of people worldwide believe that companies need to take action on feedback provided by their customers.

To keep up with these dynamic requests, customer service and problem solving must be a priority in your decorated-apparel firm. “Business today doesn’t work the way it did in 1987,” Atkinson says. “You have to continuously evolve your customers’ experience. That’s on you. You have to teach your new hires how to work with all types of customers.”

4 Challenging Customer Archetypes

Here are four types of challenging customer situations—and how you can turn them into opportunities.

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5 Keys to Transform Your Business into a Lifestyle Brand

In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience. 

Here are five keys that will transform your business into one of the greats by building customer retention, brand loyalty and overall profit growth.

1. Understand Your Audience 

Integral to all facets of a business, you need to thoroughly understand your audience. The best way to do this is by creating buyer personas—or semi-fictional characters who represent your optimal consumers based on detailed market research. 

The most important things to include when developing these personas are:

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Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfront—especially when it comes to screen printing designs.

The customer is always right, doesn't mean clients should walk all over your business or exploit your services. Click To Tweet

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is an angry phone call after the fact if misprints are found, making the client feel like they didn’t get the best service. For optimal screen printing designs that will create a flawless print, we’ve listed six key elements to discuss with the client before the artwork is submitted or a design quote is requested.

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5 Ways to Enhance the Digital Customer Experience

As a business owner, it’s easy to get lost in the day-to-day ground operations. Often our brains are stuck on all of the high-level deliverables, like making sure orders have been shipped on time or ensuring finances are on track to meet the monthly overhead costs. In this digital age however, it’s equally important to examine the digital customer experience and how your consumers are interacting with your brand on the web and across social media. Smooth business operations combined with a positive digital customer experience can make you stand out from competitors and gain a loyal following. We’ve compiled five ways your brand can enhance the digital customer experience below. Continue reading “5 Ways to Enhance the Digital Customer Experience”