How Decorators Are Adapting to Customer’s New Needs & Purchasing Habits

This session was featured in The S&S Virtual Experience (Feb 2021)

Lots of decorators have seen major shifts in their business, since the arrival of Covid-19. Some of those shifts were forced upon them by the sudden changes in business, which came along with the pandemic, and some were a result of them seizing new opportunities that began popping up.

In the video above, Mark Graham, of commonsku, leads four short 1-on-1 discussions with industry decorators to talk about, how they we’re affected by these shifts, what adjustments they made, opportunities that we’re already coming about, before the pandemic, and how 2020 created other meaningful changes at their company.

Featured Panelists:

Session Takeaways:

“Kitting” is now huge.

One of the biggest changes that occurred last year, was the complete stoppage of in-person events. Companies that would normally have ordered decorated items for their corporate events, trade shows or promotional needs, now suddenly had to rethink how they engaged with their customers and employees.

Lucas Guariglia, CEO at Rowboat Creative, mentions how he tried to find solutions for these businesses by really becoming more of a partner and consultant to them. Doing so gave him and his staff the ability to offer really creative ideas for how these companies could develop a unique at-home unboxing experience, though the use of kits with decorated swag, which really connected with their audience in a more personal way.

“We try immerse ourselves into their (the client’s) company culture…immerse ourselves into what they are trying to get across…For us, it really is becoming part of that company”

Lucas Guariglia, CEO & Co-Founder at Rowboat Creative
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Sustainability and CSR: Why it Matters to Consumers and How to Sell it

This session was featured in The S&S Virtual Experience (Feb 2021)

Sustainability and CSR is increasingly moving to the forefront of consumers minds. David Shultz, of Commonsku and PromoCares, leads a panel of suppliers and distributors to discuss the increase in demand for sustainable products and how you can incorporate them into conversations with your clients.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

More corporations and schools are starting to ask for sustainability metrics on apparel.

Denise Taschereau , co-Founder of Fairware, says that she’s starting to see more conventional corporations ask for background data on apparel.

“We’ve seen, in the last two to three years…what we would call more conventional companies coming to us and asking us for some pretty deep sustainability, metrics or information.”

Denise Taschereau , co-Founder of Fairware

Tech companies, universities and even those in the food industry are starting to map their carbon footprint as a company, all the way through their own operations, into their vendors operations and into the suppliers operations.

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“Turning Your Troubles into Dollar Signs” – SUCCESS STORIES Podcast: Ep. 12 (feat. Mark Graham of Commonsku)

Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast.

In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada.  The firm specializes in merchandising aimed at businesses, schools, camps, and organizations.  Mark successfully operated that business for 22 years before selling the company to Genumark in 2019.

Along the way, Mark founded another company, commonsku, which is a trusted CRM, order management, and social collaboration tool for the promotional products industry.

Today’s Success Stories podcast will focus on the origins of Mark’s career, the beginnings of commonsku, and his journey into building it into what it’s become today.

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Continue reading ““Turning Your Troubles into Dollar Signs” – SUCCESS STORIES Podcast: Ep. 12 (feat. Mark Graham of Commonsku)”