3 Things You Didn’t Know About Champion Apparel

Originally known as the “Knickerbocker Knitting Company,” the inventors of the classic reverse-knit weave have come a long way since their birth in 1919. For decades, Champion has been outfitting top athletes, military, students and fans worldwide with the iconic “C” logo. Their commitment to long-lasting quality and focus on teams, rather than individual superstars has helped them experience a longevity and resurgence, not many apparel companies get to enjoy. In celebration of their, now 100 years in the business, here are 3 things you should know about how Champion has impacted all of us.

1. The Reverse Weave changed everything, but what exactly is it?

1938 Reverse Weave Patent

Since Champion was a major supplier of tees and sweatshirts to sports teams around the country, when coaches started to complain about shrinkage in their uniforms, the company came to the rescue and invented the reverse weave knit in 1934. Simply put, to help the garment maintain its shape and fight shrinkage, the grain of the sweatshirt fabric was made to run sideways instead of vertically (like most apparel) and side panels were added in for additional reinforcement. Since then, modifications were made to give the fabric a greater stretch, and an even better fit.

Continue reading “3 Things You Didn’t Know About Champion Apparel”

5 Things College Students Love Wearing

When we think of college we think all-nighters, dissertations and spring break shenanigans. College is a time for education, growth, and discovery, in all areas of life—from earning a degree to crafting a signature style. More importantly, the numbers show that the college retail market is vast and thriving. 

Research by Deloitte revealed college students and their parents planned to spend $4.2 billion on clothing and accessories in their back-to-school shopping last year, with an average per student spend of $279. 

So, what are college students actually wearing these days, and how can your brand cater to the market? Instagram, Youtube, and niche sites like CollegeFashionista can give you an inside look from the student’s themselves. 

Continue reading “5 Things College Students Love Wearing”