How Decorators Are Adapting to Customer’s New Needs & Purchasing Habits

This session was featured in The S&S Virtual Experience (Feb 2021)

Lots of decorators have seen major shifts in their business, since the arrival of Covid-19. Some of those shifts were forced upon them by the sudden changes in business, which came along with the pandemic, and some were a result of them seizing new opportunities that began popping up.

In the video above, Mark Graham, of commonsku, leads four short 1-on-1 discussions with industry decorators to talk about, how they we’re affected by these shifts, what adjustments they made, opportunities that we’re already coming about, before the pandemic, and how 2020 created other meaningful changes at their company.

Featured Panelists:

Session Takeaways:

“Kitting” is now huge.

One of the biggest changes that occurred last year, was the complete stoppage of in-person events. Companies that would normally have ordered decorated items for their corporate events, trade shows or promotional needs, now suddenly had to rethink how they engaged with their customers and employees.

Lucas Guariglia, CEO at Rowboat Creative, mentions how he tried to find solutions for these businesses by really becoming more of a partner and consultant to them. Doing so gave him and his staff the ability to offer really creative ideas for how these companies could develop a unique at-home unboxing experience, though the use of kits with decorated swag, which really connected with their audience in a more personal way.

“We try immerse ourselves into their (the client’s) company culture…immerse ourselves into what they are trying to get across…For us, it really is becoming part of that company”

Lucas Guariglia, CEO & Co-Founder at Rowboat Creative
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A Close Look At 2021 Apparel Trends, What’s Selling and Who’s Buying

This session was featured in The S&S Virtual Experience (Feb 2021)

Learn about the top apparel and accessory trends kicking off in 2021, from a few of our Brand partners and S&S reps. We’ll also share our top 10 must-have categories, so you won’t want to miss this one.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

A Quick Look at the History of Baseball Caps & Today’s Headwear Trends

Baseball is finally back, and seeing how much it’s been missed, shows the huge impact it’s had on our culture throughout the years. None of which have been more obvious than the introduction of the cornerstone accessory we know now as, “the baseball cap.”

Not only is it used as a way for fans to showcase love for their favorite team, but it’s also become a big part of making an impactful fashion statement. But how did we get to the modern cap we know today? We thought it’d be fun to find out, so let’s take a quick look.

Why the Baseball Cap?

Epic Sports points out that a big part of why the baseball cap is so dominant in American culture, is because of how versatile it can be. Caps can be worn forward, backward, or tipped to side. They show off the logos of our favorite teams and brands. They can become a billboard for a message we wanted to spread. And, with the right color combinations, they complete our fashion statements from top to bottom. But even more importantly, they also help shield your eyes from the sun, which is arguably, why it was invented for baseball players in the first place.

The Cap’s History

The 1859 New York Knickerbockers

There was a baseball team back in 1849, out of New York City called, the Knickerbockers. During the games, they would wear straw caps on their heads to give them cover from the sun, which became the first version of the cap we now know and love. Merino wool caps, which are a closer version of today’s cap, came onto the scene shortly afterwards.

The legendary Ty Cobb of the Detroit Tigers in 1913

Players then started to experiment with various versions of that, eventually leading to a uniform cap that showed up on the Detroit Tigers, in the early 1900’s, sporting the team’s logo. According to Epic Sports, the stitched bill we’re used to seeing started around 1903, with the sporting goods company, Spaulding.

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3 Things You Didn’t Know About Champion Apparel

Originally known as the “Knickerbocker Knitting Company,” the inventors of the classic reverse-knit weave have come a long way since their birth in 1919. For decades, Champion has been outfitting top athletes, military, students and fans worldwide with the iconic “C” logo. Their commitment to long-lasting quality and focus on teams, rather than individual superstars has helped them experience a longevity and resurgence, not many apparel companies get to enjoy. In celebration of their, now 100 years in the business, here are 3 things you should know about how Champion has impacted all of us.

1. The Reverse Weave changed everything, but what exactly is it?

1938 Reverse Weave Patent

Since Champion was a major supplier of tees and sweatshirts to sports teams around the country, when coaches started to complain about shrinkage in their uniforms, the company came to the rescue and invented the reverse weave knit in 1934. Simply put, to help the garment maintain its shape and fight shrinkage, the grain of the sweatshirt fabric was made to run sideways instead of vertically (like most apparel) and side panels were added in for additional reinforcement. Since then, modifications were made to give the fabric a greater stretch, and an even better fit.

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