In today’s retail landscape, online storefronts and strong brand social followings reign supreme. One of the most exciting aspects about the rise of the online retail experience is that success is available to anyone with a real vision, knack for identifying trends, and strong ambition.
Never has there been a better time for mom-and-pop shops and small team brands to make it big. For some true underdog inspiration, look no further than Dime MTL, a Montreal based skate-streetwear giant. The story of how a group of teens came together to create a streetwear staple shows the power of community and niche markets.
When deciding whether or not to buy a product from a brand online, do you take their boasting statements seriously? Or, do you sift through online reviews from fellow peers and ask friends about their experience before making a decision?
To push past the competition, get in consumers’ good graces and grow your company, we’ve rounded up four strategies to help you gain some solid reviews!
1. Be Where Your Customers Are
Before customers can leave reviews or form an opinion, they have to be able to find your business. However, we want them to find you without having to go to your actual website. You need to show up on sites, where people can recommend your services, like Yelp, Google and Facebook.
As the years have gone by, when it comes to fashion in the workplace, each generation of workers has become more and more relaxed. No longer is the suit and tie, or traditional dresses the norm for people to wear at the office. Dress codes have become much more casual, to the point where even athleisure fashion has found its way into the workplace.
Along with this relaxation in dress codes, comes a need for a more versatile wardrobe. Today’s young generation of workers prefer a modern fit, a little more color, and something they can feel comfortable using at the office, on the green, and during a night out on the town. However, because many companies are filled with employees from old generations and new, it can be challenging to find a suitable uniform that everyone can feel good about wearing.
Enter Prim + Preux. A new brand ready to tackle this exact problem, with a line of apparel made to satisfy the tastes of young workers and help the older generation look a little more modern in something they can feel comfortable wearing. Here’s a quick look at what the collection has to offer.
When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.
As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”
Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.
Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections). Luckily, we’re here to help you get past the four most common challenges we’ve heard about.
The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.
As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for more versatile clothing, such as athleisure options, that allow them to be ready for whatever. In fact, the style that was once thought to be a trend has become a multi-billion dollar market.
Athleisure is expected to reach $83 billion by 2020 in the U.S. and the Global Activewear Market is projected to reach $567 billion by 2024. Marshal Cohen explains the phenomenon best, “When you have comfort and function combined with fashion it’s difficult to go back to anything else on a regular basis.” Simply put, athleisure is here to stay.
A Style Evolution
From Casual to Fashion Statement
Over the last couple of years, athleisure has shifted from “casual wear” to “fashion statement”. Even A-list celebs (like Kim Kardashian West) and prominent fashion influencers can be seen flaunting the style at various occasions. Its growing popularity can be attributed to an increasing amount of people embracing healthy lifestyles (or wanting to be seen as healthy), and the versatility of the style that can easily take you from day-to-night.
The new trends of color-blocking, earth-tones, and a focus on the surfer/skater lifestyle give the fashion an every-day appeal. This, combined with technological improvementsto synthetic fibers, used to make activewear (making it more flexible and durable), has created endless wardrobe opportunities.
While the initial athleisure style exuded a more casual approach, recently we’ve seen athleisure paired with fashionable pieces—taking a formal but comfy approach. The popular pairing has aided in more acceptance of athleisure in the workplace.
Growing Acceptance in the Workplace
In the early ‘90s, corporations started including “casual Fridays” in the dress code policy as a way to boost office morale in a cooling economy. However, it always begged the question that if you could be casual on Friday, why not other days too? After all, suits and heels were never really comfortable.
As athleisure first began to grow in popularity, there was (and still is) initial skepticism about what’s “professional” to wear to work. However, by wearing athleisure in a “fashionable” way (i.e. leggings with a nice top and blazer), it satisfied the employee’s need to remain comfortable and the company’s wish to have professional balance. The growing acceptance for most businesses is really all about how the outfit is styled.
It’s also important to note that the workforce itself is shifting with more people freelancing and working from home, at least half of the time, thus creating a much greater need for multi-functional apparel in the office.
One company making waves with their stylish athleisure fashion is Badger Sportswear. We’ve listed three of our favorite pieces from the brand that can easily be transformed from work to gym to play:
This Badger Ultimate Softlock™ quarter-zip is a must-have at your business. The sleek color-blocking provides a stylish element that can be dressed up with slacks for work or a night on the town. It can also be worn with a pair of athletic shorts for a gym session and checks all the comfort boxes by using The Softest Fabric In The World.™
These fleece joggers, in the earth-toned color ‘graphite’, are extremely comfortable and trendy. They can be paired with a t-shirt or hoodie for running errands or grabbing a drink at the bar.
These women’s performance fleece pants can be dressed up with heels for a high-fashion brunch look, dressed down with your favorite sneakers for exploring the town, or with slippers for a lazy day at home.
Badger Sportswear creates stylish activewear that goes through rigorous testing to ensure garments of the highest-quality that keep your customers ready for whatever. You can view the full Badger Sportswear line for your fulfillment needs on the S&S Activewear website.
As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022.
The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site.
Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand? Continue reading “Adidas: The Rise and Evolution of an Icon”→
With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.
Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.
You’ve worked hard to create a meaningful business—from your company’s values to your reputable customer service. So, why aren’t more people trickling into your online doorstep? If you haven’t updated your website in a while (or ever), your online visibility could be suffering.
Google’s search engine utilizes an algorithm to rank web pages. A variety of methods are taken into account when determining which pages are displayed first, including whether a website is outdated. The exact formula is unknown, however, there are search engine optimization (SEO) tactics and tools that can improve your website’s ranking. With 75 percent of people never scrolling past the first search engine result page, it’s extremely important Continue reading “4 Ways to Improve Your Website’s Google Search Ranking”→