The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

Continue reading “The 5 Best Role-Playing Scenarios for Sales Team Success”

How Do You Say ‘Success’ in Italian, Luca Benini?

Slam Jam: It’s the name behind some of the most notable streetwear collaborations and brands in the industry. So much of what the company does is under the radar, working closely with industry powerhouses, such as Stüssy and Carhartt WIP. But, that’s exactly how Slam Jam’s founder — Luca Benini — likes it. Among many things, the Italian native is known for pioneering streetwear culture in Europe. 

As Slam Jam celebrates 30 years of success, we’re taking a look at one of the most iconic influences in streetwear, the legendary man behind it all and our takeaways for sustaining a successful business based on Benini’s achievements.

Slam Jam and Luca Benini: Celebrating 30 Years of Success 

When Benini was growing up he had two specific dreams: to be a DJ and to sell clothing. In the end, he found a way to do both. 

The Birth and Evolution of Slam Jam

Back in the ‘80s, Benini’s main business became DJing, which fueled his passion for clothing. He quit school to work as a shop assistant, where he would print flyers of his gigs on tees — an early intersection of culture and fashion. 

Continue reading “How Do You Say ‘Success’ in Italian, Luca Benini?”

5 Keys to Transform Your Business into a Lifestyle Brand

In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience. 

Here are five keys that will transform your business into one of the greats by building customer retention, brand loyalty and overall profit growth.

1. Understand Your Audience 

Integral to all facets of a business, you need to thoroughly understand your audience. The best way to do this is by creating buyer personas—or semi-fictional characters who represent your optimal consumers based on detailed market research. 

The most important things to include when developing these personas are:

Continue reading “5 Keys to Transform Your Business into a Lifestyle Brand”

5 Innovative Pop-Up Shop Ideas Your Brand Can Emulate

Have you noticed how pop-up shops have literally been “popping” up everywhere? According to research by Storefront, a marketplace for short-term retail spaces, the temporary retail (i.e. pop-up) industry is expected to generate $80 billion per year.

From streetwear brands to influencer collaborations, pop-up events provide an exciting way for online retailers to connect with customers face-to-face. Additionally, they allow you to test out new markets and receive direct feedback to make any necessary changes with inventory moving forward.

That said, if you’re going to do it—do it right. A pop-up shop is the perfect opportunity to find an Instagrammable moment for your audience, which can catapult social and word of mouth awareness. From concept to creation, they require a significant time commitment and a decent amount of upfront costs, however, the return will be well worth it. Businesses have consistently found that pop-up shops are cost-effective in the end, and way less expensive than a traditional brick-and-mortar location.  

Here are five innovative ideas your brand can emulate, once you have a little revenue in the bank:

Continue reading “5 Innovative Pop-Up Shop Ideas Your Brand Can Emulate”

Picking the Right Water-Resistant Jacket

Spring and summer showers are not only good for the flowers, but for your rainwear sales as well. Whether commuting or hiking, it’s not enough for customers to simply tout around an umbrella, especially for those who frequent the great outdoors. Now is the time when many people are searching for jackets that are breathable, stylish and resilient.

Customers want protective materials that allow them to enjoy their active outdoor adventures or strolls through the city without getting soaked from head-to-toe. In fact, an important piece of criteria that many people use to evaluate the best suitable lightweight jacket is water-resistance.  

Waterproof vs. Water-Resistant

In picking the right outerwear jacket for a customer, it’s important to understand the difference between waterproof and water-resistant.

Continue reading “Picking the Right Water-Resistant Jacket”

4 Strategies to Gain Customer Reviews for Your Business

When deciding whether or not to buy a product from a brand online, do you take their boasting statements seriously? Or, do you sift through online reviews from fellow peers and ask friends about their experience before making a decision?

Chances are, you chose the latter option, and statistics agree.
Since consumers’ trust in brands is diminishing, they’re turning to family members, friends and peers to help them make purchasing decisions. In fact, a recent study by Bright Local found 86 percent of consumers read reviews for local businesses, with that number jumping to 95 percent for those ages 18-34. And, people read an average of 10 online reviews before deciding to trust a local business. So, what does all this mean? Consumers now have more power than ever to decide the fate of your business—and in today’s digitally savvy world, that means consumer reviews can make or break you.
Not only do 86% of consumers read #reviews for local #businesses, they also read an average of 10 online reviews BEFORE deciding to trust them. Click To Tweet

To push past the competition, get in consumers’ good graces and grow your company, we’ve rounded up four strategies to help you gain some solid reviews!

1. Be Where Your Customers Are  

Before customers can leave reviews or form an opinion, they have to be able to find your business. However, we want them to find you without having to go to your actual website. You need to show up on sites, where people can recommend your services, like Yelp, Google and Facebook.

Continue reading “4 Strategies to Gain Customer Reviews for Your Business”

5 Characteristics that Successful Business Leaders Share

The success of a business is only as good as the people leading it. Bad leaders produce unproductive work environments and stagnant growth. In contrast, great leaders can develop trust, engage employees and fast-track success.

When it comes to successful business leaders, these are five of the top identifiable characteristics they commonly share:

1. A Clear Vision

Renowned business executive Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

If you don’t have a clear and engaging vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. Employees need a common goal that they can get behind to feel a sense of belonging and usefulness.

If you don’t have a clear and engaging #vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. #goals Click To Tweet

Here’s how you can get started:

Continue reading “5 Characteristics that Successful Business Leaders Share”

Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

Continue reading “Overcome These 4 Fears About Selling Apparel Right Now”

The Power of Networking for Small Business Growth

A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.

We’ve listed out why networking is important and some best practices to help you get the most out of the experience.

Continue reading “The Power of Networking for Small Business Growth”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfront—especially when it comes to screen printing designs.

The customer is always right, doesn't mean clients should walk all over your business or exploit your services. Click To Tweet

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is an angry phone call after the fact if misprints are found, making the client feel like they didn’t get the best service. For optimal screen printing designs that will create a flawless print, we’ve listed six key elements to discuss with the client before the artwork is submitted or a design quote is requested.

Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”