The Power of Networking for Small Business Growth

A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.

We’ve listed out why networking is important and some best practices to help you get the most out of the experience.

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Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

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Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

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Goodbye Casual, Hello Fashion: Athleisure is Here to Stay

The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.

As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for Continue reading “Goodbye Casual, Hello Fashion: Athleisure is Here to Stay”

Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”

5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
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4 Ways to Improve Your Website’s Google Search Ranking

You’ve worked hard to create a meaningful business—from your company’s values to your reputable customer service. So, why aren’t more people trickling into your online doorstep? If you haven’t updated your website in a while (or ever), your online visibility could be suffering. 

Google’s search engine utilizes an algorithm to rank web pages. A variety of methods are taken into account when determining which pages are displayed first, including whether a website is outdated. The exact formula is unknown, however, there are search engine optimization (SEO) tactics and tools that can improve your website’s ranking. With 75 percent of people never scrolling past the first search engine result page, it’s extremely important
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