facebook ads

A Quick Intro to Facebook Ads

“Whether you’re wholesaler or selling directly to consumers, marketing and advertising are an inseparable part of running any business. However, it can seem like a huge investment for small businesses with tight margins. Luckily, social media has made advertising easily accessible to companies of any size. Facebook is especially a great place to invest some of your advertising dollars and see a return on that investment.

If you’re just starting to think about Facebook ads, you’re in the right place. We’ll walk you through the basics, so you feel even more confident getting started! 

Facebook Ads 101

The best way to get started is by making sure you’ve already set up a Facebook Business Page for your company. Having one will not only open up more options for ad creation but will also give you more tools for managing your presence on Facebook. Once you have one, you can use the Business Manager that comes with it to set up ads by either boosting existing posts or by creating one from scratch in the Ads Manager. Here’s a breakdown of both:

Boosted Posts

Boosted posts are the number one way that people dip their toes into the world of Facebook advertising. It’s the simplest and quickest way to set up an ad. A boosted post is exactly what it sounds like — an ordinary post that has been “boosted” with a budget to reach more people. 

You can set these up directly from your Facebook page by selecting “Boost Post” directly on any post in your timeline. This will open up some options for setting a budget and audience targeting.

Ad Center

You can also create Boosted Posts in the Ad Center, but, as you will see, the Ad Center will give you many more options for advertising.

The Ad Center is going to be your home base for Facebook ads. Here you’ll be able to view a list of all your current and past ads, as well as, their performance stats. You’ll also be able to create ads directly from this center.

Types of Ads

When getting started with creating a Facebook ad, Facebook will ask you the objective or goal of your ad. Basically, it wants to know what you want to get out of this ad, so it can help suggest the next steps that’ll work best for you. Think about what the end goal is — sell more products, get more people to sign up for the email list, grow your fanbase, or maybe you want to drive more traffic to your main website.

Once you’ve selected your objective, you’ll see that there are so many more options for the types of ads you can create vs a boosted post. You can set up a single or multiple image ad, a video ad, a slideshow that combines both photos and videos, a carousel of up to 10 images, each within its own link and much more.

Don’t get too overwhelmed by the number of choices you have. Once you get the hang of setting up a basic image or video ad, you can start experimenting with some other types, as your goals and needs get more specific.

Types of Targeting

The most important piece of setting up your ads is the audience targeting. This allows you to define the types of people you want to reach with your ad based on demographics, location, interaction with your accounts, past purchases and more. 

There are three types of audience targeting you can use to your advantage:

  • Core Audiences: These are audiences you create based on interests, age, location and more.
  • Custom Audiences: These can be created using email lists or you even can curate them based on interests, age, education, location, etc… The sky is the limit here.
  • Lookalike Audiences: These are audiences of potential new customers who match similar qualities and behaviors to your past customers.

Narrowing your reach down to the people who would be most interested in your product, will give you a better chance of converting ad dollars into sales.

Placements

Unlike boosted posts that show up in the Facebook feed like a regular post, creating ads in the Ad Center allows you greater control over where your ads are shown. For example, you can choose to place ads only on Instagram or only on Instagram Stories. You can also choose to have your ad shown in every placement possible to reach the greatest amount of people.

Best Practices for Starting with Facebook Ads

The Ad Center may seem a little overwhelming, but don’t forget you can still easily get started with Facebook ads by using Boosted Posts. The big difference is the level of control you have in Ad Center vs when creating Boosted Posts straight from your Facebook page. 

No matter which way you decide is best for your business, you’ll want to keep these things in mind:

  • Budget: It’s best to start small and increase this as you learn more about setting up ads. You don’t want to spend your whole budget on one untested ad that ends up getting no sales or traction.
  • Audiences: You know your customers the best. Think of what your ideal customer looks like when creating your first audience — how old are they, where do they live, what kinds of websites do they visit — the more details you can get, the easier it will be to find that perfect formula. 
  • Testing: Test, test, and test again! Testing your ad copy, images, and even audience selection will help you improve your ad performance. 

Don’t be scared to dip your toes into the world of Facebook advertising. By starting small, with really tight budgets, you can still see a big return and success from your investment. Facebook ads are an investment in your business and with some time and commitment, they can be one of the best investments you’ve made yet.

SSActivewear psychology of pricing

Unlock the Psychology of Pricing

Why do so many prices end in .99 cents? Why does it seem like most businesses that offer levels offer 3 options? As a business owner, you know that these pricing trends are no accident. They are a marketing strategy that uses the psychology of pricing to help entice people to buy.

What is the psychology of pricing? According to Wikipedia, it is “a pricing and marketing strategy based on the theory that certain prices have a psychological impact.” In simple terms, this means it’s a pricing strategy that encourages the customer’s brain to think they are getting a deal or a great price. 

Examples of Psychological Pricing

Left-Digit Effect

Let’s use .99 cents as an example. Doesn’t it seem silly to price something at $5.99 instead of $6? What are you really gaining with a one-cent difference? We can tell you that one-cent difference has nothing to do with increasing margins and everything to do with the customer’s perception of the product. 

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Tips On Planning Your Goals For The New Year

2020 is right around the corner and with it comes, a new year, a new decade, and the perfect opportunity to set goals for yourself, your business, and your future. However, while many of us are ambitious in setting goals, we, unfortunately, aren’t always great at keeping them. A study by U.S. News showed 80% of New Year’s resolutions are abandoned by the first week of February. We know, this statistic isn’t exactly encouraging, but we’re going to help you out with some tips for planning, and keeping your 2020 goals and resolutions.

Tips for Setting Your Goals

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Whether you are planning personal or professional goals it can be hard to know where to start. Having a set of guidelines to apply to each goal will help you choose ones that are doable. Start SMART and set goals that are:

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5 Reasons Vacation is a Must for You and Your Employees

In the United States, we often labor under the notion that time is money. Sometimes it feels as though the American way is all work and no play, and the statistics back it up. 

To start, the U.S. is the only advanced economy that doesn’t guarantee its workers paid vacation. According to a recently revised report by the Center for Economic and Policy Research, that means 23% of workers have no paid vacation and 22% of workers have no paid holidays. In comparison, the European Union’s Working Time Directive requires its member countries to provide European workers at least 20 paid vacation days a year — something many U.S. workers will never receive. 

Of those Americans who do have paid time off (PTO), more than half leave the time unused. The U.S. Travel Association reported that just last year, 768 million paid vacation days were left behind by employees. Maybe it’s because Continue reading “5 Reasons Vacation is a Must for You and Your Employees”

4 Tips to Get Ahead of Tax Season for Small Business Owners

As a small business owner, you know that every penny counts come tax season. To complicate things further, you’re dealing with changes to tax laws yearly. Although these tax reforms may only impact small businesses minimally, it’s important to be aware of any new tax law reforms and how, or if, they apply to your business. 

For a small business, maximizing deductions and lowering your tax bill can be the difference between a profitable year and another year of scraping by. So, understanding where you can take additional deductions can save you major dollars and headaches. It’s imperative to speak with a tax professional for specific tax knowledge, but in the meantime, these tax season tips can help you get a head start. 

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4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was Continue reading “4 Trends Taking Over Band Merch”

The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

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Become a Business Gifting Guru for Your Clients

Fall is nearly here, which means the holidays are right around the corner! Get ready for decked halls, celebratory countdowns and of course, gifting. When it comes to the merry season, your clients aren’t just looking to gift to friends and family, but also customers or employees. In fact, a recent study by Knack shows the corporate gifting market is worth a staggering $125 billion. A thriving market to tap into, now’s the time to channel your inner Santa and become your clients’ business gifting guru. 

Before giving you the inside scoop to steer them in the right direction, let’s go over some important guidelines.

Business Gifting Guidelines

Businesses can use corporate gifting to show appreciation and loyalty, build goodwill and express the value of their relationships. However, before you start shopping, think about these three things:

  • The Relationship: Think about the recipient of the gift to determine an appropriate type of present, regarding the relationship at hand. 
  • The Budget: Check company gifting policies for any budget limits that may be in place. According to the same study above, the sweet spot for many businesses is between $50 to $150. 
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How Do You Say ‘Success’ in Italian, Luca Benini?

Slam Jam: It’s the name behind some of the most notable streetwear collaborations and brands in the industry. So much of what the company does is under the radar, working closely with industry powerhouses, such as Stüssy and Carhartt WIP. But, that’s exactly how Slam Jam’s founder — Luca Benini — likes it. Among many things, the Italian native is known for pioneering streetwear culture in Europe. 

As Slam Jam celebrates 30 years of success, we’re taking a look at one of the most iconic influences in streetwear, the legendary man behind it all and our takeaways for sustaining a successful business based on Benini’s achievements.

Slam Jam and Luca Benini: Celebrating 30 Years of Success 

When Benini was growing up he had two specific dreams: to be a DJ and to sell clothing. In the end, he found a way to do both. 

The Birth and Evolution of Slam Jam

Back in the ‘80s, Benini’s main business became DJing, which fueled his passion for clothing. He quit school to work as a shop assistant, where he would print flyers of his gigs on tees — an early intersection of culture and fashion. 

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4 Ways to Manage Workplace Tension

Tension in personal situations is awkward enough, but apply that to the workplace and it can be downright uncomfortable. As a business owner, managing tension and conflict between employees is an inevitable part of the job — and if not handled promptly can put a huge dent in your bottom line. 

In 2017, Inc. cited a landmark study on workplace conflict that found U.S. employees spend 2.8 hours a week dealing with conflict. This equates to an estimated $359 billion in paid company hours. 

Fortunately, there are effective ways to manage tension among your team to help maintain a positive work atmosphere and company culture. 

1. Acknowledge the Conflict Immediately

Don’t sit back and hope your employees will work the situation out on their own, allowing the tension to build. This can lead to negative consequences for your business, such as poor productivity and low office morale. Acknowledge the conflict between the involved parties immediately, and respectfully uncover the nature of the issue along with the facts. 

2. Decide How You Want to Meet with the Employees Involved  

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