4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was worth nearly $3.5 billion in 2018, up from $3.33 billion in 2017 and $3.08 billion in 2016. In short, increased consumption of streaming services has propelled some of the largest labels in the industry to find alternative ways of generating revenue for artists. The easiest way to do that: selling apparel. 

Now that band merch has been elevated to include more fashion-forward styles, fans can’t get enough of it. Couple that with how easy it is now to get your hands on these items through e-commerce, and you have a boom in sales — as evidenced by Brockhampton’s often completely sold out merch platform.

Fans don’t even have to physically go to a concert to buy tour merch anymore. Many A-list musicians are collaborating with mainstream retailers to offer band merch that ties the artist’s album together with fashionable apparel collections. Arianna Grande’s Sweetener H&M collaboration is a great example of that.

So, what exactly are some of the most popular band merch apparel trends today? We scoured some of your favorite artists’ merch platforms and collaborations; here’s what we found: 

Top Four Band Merch Apparel Trends 

1. The Classics

According to merch company, Sandbag — who’s worked with rock legends like Radiohead and Arcade Fire — classics still reign supreme. That includes the dad hat. You know something is popular if it’s in Chance the Rapper’s online store, sporting his popular “3” logo.

Continue reading “4 Trends Taking Over Band Merch”

The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

Continue reading “The 5 Best Role-Playing Scenarios for Sales Team Success”

Become a Business Gifting Guru for Your Clients

Fall is nearly here, which means the holidays are right around the corner! Get ready for decked halls, celebratory countdowns and of course, gifting. When it comes to the merry season, your clients aren’t just looking to gift to friends and family, but also customers or employees. In fact, a recent study by Knack shows the corporate gifting market is worth a staggering $125 billion. A thriving market to tap into, now’s the time to channel your inner Santa and become your clients’ business gifting guru. 

Before giving you the inside scoop to steer them in the right direction, let’s go over some important guidelines.

Business Gifting Guidelines

Businesses can use corporate gifting to show appreciation and loyalty, build goodwill and express the value of their relationships. However, before you start shopping, think about these three things:

  • The Relationship: Think about the recipient of the gift to determine an appropriate type of present, regarding the relationship at hand. 
  • The Budget: Check company gifting policies for any budget limits that may be in place. According to the same study above, the sweet spot for many businesses is between $50 to $150. 
Continue reading “Become a Business Gifting Guru for Your Clients”

How Do You Say ‘Success’ in Italian, Luca Benini?

Slam Jam: It’s the name behind some of the most notable streetwear collaborations and brands in the industry. So much of what the company does is under the radar, working closely with industry powerhouses, such as Stüssy and Carhartt WIP. But, that’s exactly how Slam Jam’s founder — Luca Benini — likes it. Among many things, the Italian native is known for pioneering streetwear culture in Europe. 

As Slam Jam celebrates 30 years of success, we’re taking a look at one of the most iconic influences in streetwear, the legendary man behind it all and our takeaways for sustaining a successful business based on Benini’s achievements.

Slam Jam and Luca Benini: Celebrating 30 Years of Success 

When Benini was growing up he had two specific dreams: to be a DJ and to sell clothing. In the end, he found a way to do both. 

The Birth and Evolution of Slam Jam

Back in the ‘80s, Benini’s main business became DJing, which fueled his passion for clothing. He quit school to work as a shop assistant, where he would print flyers of his gigs on tees — an early intersection of culture and fashion. 

Continue reading “How Do You Say ‘Success’ in Italian, Luca Benini?”

4 Ways to Manage Workplace Tension

Tension in personal situations is awkward enough, but apply that to the workplace and it can be downright uncomfortable. As a business owner, managing tension and conflict between employees is an inevitable part of the job — and if not handled promptly can put a huge dent in your bottom line. 

In 2017, Inc. cited a landmark study on workplace conflict that found U.S. employees spend 2.8 hours a week dealing with conflict. This equates to an estimated $359 billion in paid company hours. 

Fortunately, there are effective ways to manage tension among your team to help maintain a positive work atmosphere and company culture. 

1. Acknowledge the Conflict Immediately

Don’t sit back and hope your employees will work the situation out on their own, allowing the tension to build. This can lead to negative consequences for your business, such as poor productivity and low office morale. Acknowledge the conflict between the involved parties immediately, and respectfully uncover the nature of the issue along with the facts. 

2. Decide How You Want to Meet with the Employees Involved  

Continue reading “4 Ways to Manage Workplace Tension”

The Fair Use Defense: What is it and How does it Apply to Businesses?

The proliferation of appropriation art—or art that intentionally copies another person’s work and alters it in some way—has been at the forefront of a series of copyright infringement cases over the last few decades. A common defense used in this age-old strategy is “fair use” under U.S. copyright law. This claim has provoked a longstanding debate among the industry. 

To some, the ability to claim “fair use” opens up the possibility to creatively expand upon existing visual works. However, others fear it opens up their material to exploitation at the hands of well-known artists and companies who make minor “cosmetic upgrades” and then take credit for the work as their own.

Of the 64 percent of professional photographers who had their work stolen in 2016, commercial businesses were responsible for 28 percent of the theft. 

As a business owner and decorator, it’s important to thoroughly understand the difference between “fair use” and copyright infringement to avoid costly lawsuits. But don’t worry, we’ll break it down for you. 

*Please note, this article should not be taken as legal advice. Always consult with your personal legal advisor before relying upon the information provided. 

The Fair Use Defense 

What is Fair Use?

“Fair use” is outlined in a set of guidelines found in Title 17, Section 107 of the U.S. copyright act. It allows the use of copyrighted materials without permission from the owner in specific cases. Essentially, the guidelines give people the ability to build upon the work of another so long as it doesn’t deprive the original artist of the right to “control and benefit from their works.” 

Continue reading “The Fair Use Defense: What is it and How does it Apply to Businesses?”

5 Keys to Transform Your Business into a Lifestyle Brand

In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience. 

Here are five keys that will transform your business into one of the greats by building customer retention, brand loyalty and overall profit growth.

1. Understand Your Audience 

Integral to all facets of a business, you need to thoroughly understand your audience. The best way to do this is by creating buyer personas—or semi-fictional characters who represent your optimal consumers based on detailed market research. 

The most important things to include when developing these personas are:

Continue reading “5 Keys to Transform Your Business into a Lifestyle Brand”

4 Ideas for Mini-Me Matching Themes

In light of the “mini-me” fashion craze, we’re seeing everything from parent-child tees to dresses to hats pop up in the market. In fact, if you search the hashtag #minime on Instagram, you’ll find over seven million results

High-profile celebrities like Kim Kardashian and Beyoncé are no strangers to the style, as they are often seen flaunting matching outfits with their kids. So, why are we so obsessed with looking like our children and having them look like us? Let’s dive in. 

The Mini-Me Craze

If we travel back to the 1960s, mothers used to make clothing for themselves and their children using the same fabric. However, back then these matching styles were usually considered outdated. If only they knew how the style would be highly popularized today. 

Conversely, elegant mini-me matching has long been popular in Russia and the Middle-East. Only in the last couple of years have we seen an uptick in trendiness in the U.S., due in large part to celebrities and social media influencers. 

According to Carolyn Mair, author of The Psychology of Fashion, family members want to dress similarly because it creates a sense of belonging and show of good-standing. Mair explains, “It makes a positive statement about the family to observers, as it’s doubtful that a family or couple who were not in a good place emotionally would dress the same.” 

Not to mention, it pulls at the heartstrings. All in all, the trend is well-received globally by parents and kids alike and offers an opportunity for brands to expand their product offerings. 

The luxury market may be leading the charge, but that’s not stopping retailers from throwing their hats in the ring, and it shouldn’t stop you either.

We’ve rounded up four fun ideas for mini-me matching themes below.

Continue reading “4 Ideas for Mini-Me Matching Themes”

5 Things College Students Love Wearing

When we think of college we think all-nighters, dissertations and spring break shenanigans. College is a time for education, growth, and discovery, in all areas of life—from earning a degree to crafting a signature style. More importantly, the numbers show that the college retail market is vast and thriving. 

Research by Deloitte revealed college students and their parents planned to spend $4.2 billion on clothing and accessories in their back-to-school shopping last year, with an average per student spend of $279. 

So, what are college students actually wearing these days, and how can your brand cater to the market? Instagram, Youtube, and niche sites like CollegeFashionista can give you an inside look from the student’s themselves. 

Continue reading “5 Things College Students Love Wearing”

5 Innovative Pop-Up Shop Ideas Your Brand Can Emulate

Have you noticed how pop-up shops have literally been “popping” up everywhere? According to research by Storefront, a marketplace for short-term retail spaces, the temporary retail (i.e. pop-up) industry is expected to generate $80 billion per year.

From streetwear brands to influencer collaborations, pop-up events provide an exciting way for online retailers to connect with customers face-to-face. Additionally, they allow you to test out new markets and receive direct feedback to make any necessary changes with inventory moving forward.

That said, if you’re going to do it—do it right. A pop-up shop is the perfect opportunity to find an Instagrammable moment for your audience, which can catapult social and word of mouth awareness. From concept to creation, they require a significant time commitment and a decent amount of upfront costs, however, the return will be well worth it. Businesses have consistently found that pop-up shops are cost-effective in the end, and way less expensive than a traditional brick-and-mortar location.  

Here are five innovative ideas your brand can emulate, once you have a little revenue in the bank:

Continue reading “5 Innovative Pop-Up Shop Ideas Your Brand Can Emulate”