Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016.
According to the 2019 Global Licensing Survey, global retail sales of music merch was worth nearly $3.5 billion in 2018, up from $3.33 billion in 2017 and $3.08 billion in 2016. In short, increased consumption of streaming services has propelled some of the largest labels in the industry to find alternative ways of generating revenue for artists. The easiest way to do that: selling apparel.
Now that band merch has been elevated to include more fashion-forward styles, fans can’t get enough of it. Couple that with how easy it is now to get your hands on these items through e-commerce, and you have a boom in sales — as evidenced by Brockhampton’s often completely sold out merch platform.
Fans don’t even have to physically go to a concert to buy tour merch anymore. Many A-list musicians are collaborating with mainstream retailers to offer band merch that ties the artist’s album together with fashionable apparel collections. Arianna Grande’s Sweetener H&M collaboration is a great example of that.
So, what exactly are some of the most popular band merch apparel trends today? We scoured some of your favorite artists’ merch platforms and collaborations; here’s what we found:
Top Four Band Merch Apparel Trends
1. The Classics
According to merch company, Sandbag — who’s worked with rock legends like Radiohead and Arcade Fire — classics still reign supreme. That includes the dad hat. You know something is popular if it’s in Chance the Rapper’s online store, sporting his popular “3” logo.Continue reading “4 Trends Taking Over Band Merch”