In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience.
Here are five keys that will transform your business into one of the greats by building customer retention, brand loyalty and overall profit growth.
1. Understand Your Audience
Integral to all facets of a business, you need to thoroughly understand your audience. The best way to do this is by creating buyer personas—or semi-fictional characters who represent your optimal consumers based on detailed market research.
The most important things to include when developing these personas are:Continue reading “5 Keys to Transform Your Business into a Lifestyle Brand”