Bobby Hundreds Turned His Passion for Art Into a Streetwear Brand

The man, the myth, the legend: Bobby Kim, better known as “Bobby Hundreds” in the industry, is one of the most coveted names in streetwear. But it wasn’t a straight shot to success. In fact, in an interview with GQ, Kim said his failures were the greatest lessons that fueled his ambition to think more creatively—and that he did. 

To understand how Kim cultivated a successful streetwear brand, just look to his undeniable passion for art.

From Art to Successful Streetwear Brand

“You’ll never make money off your art.” 

From an early age, Kim’s obsession with art was impossible to miss. As a child, he could spend hours quietly doodling to keep himself entertained. However, as he grew older, his parents made it clear he should pursue other paths. While they appreciated the arts, they never thought it was a viable career and told him he’d never make money that way. 

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