How To Do Print On Demand the Right Way

This session was featured in The S&S Virtual Experience (Feb 2021)

Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

Print-On-Demand is here to stay.

Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.

Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.

“We really feel that Pandora’s box has opened, as far as print-on-demand and on-demand manufacturing, in general”

Kevin Oakley, Owner of Stoked on Printing
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Is Accepting Rush Orders Good For Your Business?

“I need 100 screen-printed shirts, but I needed them yesterday.” It’s a pretty common scenario for decorating shops to get a phone call that starts with that harried line. Rush and last-minute orders are part of doing business in this industry, and shop owners have mixed feelings about how to handle them.

“We’re in the sales and customer service business, so customers ask for things, not realizing how it affects our world,” says Jordy Gamson, co-founder at The Icebox“You want to make their lives easier, but sometimes it creates havoc on our side of the fence.”

“We do our best to accommodate a new customer’s fast-turn request, so it doesn’t affect our other customers. It’s an ongoing challenge, but we’re always trying to rise to the occasion.” 

Jordy Gamson, co-founder of The Icebox

Sandy Jo Pilgram, owner of Rhinestonetemplates.com and The T-Shirt Shop 56601, takes last-minute orders and upcharges for them accordingly. “These last-minute orders don’t affect my other jobs,” she says. “I build in time to fulfill those requests after-hours, and we get it done.”

While you probably won’t see the value in taking every rush order that comes your way, there are times when it makes good business sense. “We do our best to accommodate a new or existing customer’s fast-turn request so it doesn’t affect our other customers,” Gamson says. “It’s an ongoing challenge, but we’re always trying to rise to the occasion.” 

Now might be a good time to look at how you could incorporate last-minute requests into your shop’s operations, without stressing your team or normal workflow. You might even identify some bottlenecks that prevent you from flexing your production workflow with ease.

Here are eight ways to think about adding rush orders into your shop’s regular workflow.

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