Celebrities Love Adidas. But, THIS Is Why Your Clients Will Love Them Too.

Iconic sports brand adidas has made a huge sustainable splash—and the world has taken notice. That’s why it’s so exciting for S&S to be the exclusive distributor of premium adidas products to the wholesale market. We’ve now introduced the wholesale market to more than 30 adidas styles that contain recycled polyester, or are made from 100% recycled polyester, and more are on the way.

The prestige of this brand, coupled with its compelling recycled-product story and sustainable message, speaks to Gen X and Millennial end-users in a whole new way.

This year, and into 2021, distributors and decorators should start embracing the opportunity to present clients with adidas’ sustainable story and styles, as people are looking for more responsible brands to buy from. Here’s a few reasons why.

Celebrity Love for Adidas Is Blowing Up

When you take adidas’ sustainable efforts and then add in major star power, you get an unbeatable formula for brand success. Collaborations with artists like Pharrell Williams and Kanye West have led to the creation of highly sought after sneaker collections. Beyoncé’s “Ivy Park” athletic apparel line, just launched—capturing more of the urban and streetwear markets. Their newest brand ambassador, NFL quarterback Patrick Mahomes, is the inspiration behind their recently launched collection, Pat’s Closet, and the talent keeps on flocking to adidas.

Many athletes and celebrities use their reach to help causes they care about the most. They feel a need to align themselves with things that can make a difference and Continue reading “Celebrities Love Adidas. But, THIS Is Why Your Clients Will Love Them Too.”

Sales Opportunities for Apparel Are Still Out There

Even though it may seem like the need for printed apparel has dried up a bit, there’s still potential out there for sales. Times like these can bring out our creativity and take our businesses in new directions we would never even have considered before, and could benefit us further down the road. Here are some ideas we’ve heard from around the industry on how you could grab a few more sales for your business.

Sell That Printed Concert Merch

Because a lot of concerts have been cancelled recently, some decorators are sitting on a lot of unused merchandise. Some of these shops have been adding tour merch that was printed specifically for those shows to their online stores. Normally these are exclusively sold at concert venues, but now people can grab one of these on the web. To add some incentive for fans to buy one, some distributors are also adding in a free gift for each purchase and throwing in FREE SHIPPING as well.

Hookup with Local Gyms and Studios

Even though many gyms are closed around the country, people still have a hunger to stay fit. There are some fitness studios offering equipment rental for people to use during their workouts at home. Some of these gyms might want to try upselling printed athletic apparel along with these rentals, to make a few extra dollars.

Make Your Storefront Virtual

If you’re operating a retail store selling decorated apparel, consider opening up an online store. With people stuck in quarantine, it’s time to move that inventory online. Look into a simple platform like Shopify, to get started. They’re even offering a 90-day free trial with no credit card required. Hopefully, 90 days will be all you need to get through this quarantine period, so this might be the perfect solution for many storefronts. Other places like Etsy, eBay and Amazon may also be good options to look at, as well. If you already have a website setup with services like InkSoft or DecoNetwork, try adding those products to your offering online.

Curbside Pickup 

Although, dining out isn’t an option right now, lots of restaurants are transitioning to curbside pickup and delivery, so they can keep their businesses running. Other local shops may also be implementing similar procedures as well. Some of these places could have a need for additional apparel to identify employees, who are making deliveries or walking up to cars. They may even need reflective workwear, to keep them safe at night.

We’ll be keeping an ear out for any other ideas that could help distributors keep generating sales, and if you have any ideas or suggestions of your own, please feel free to share them in the comments below.

The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson

(Featured Image: Hive Society)

He may not be from Los Angeles or New York City, but his hometown of Chicago is a booming hub for entrepreneurs, and streetwear designer, Joe Freshgoods, has certainly made a name for himself beyond the third coast. His talent for storytelling, eye for art and passion for his hometown are a big part of why the Freshgoods brand has thrived over the years.

He Started Storytelling Through Apparel 

Freshgoods went to the prestigious Lane Tech High School, on the north side of Chicago, and told Black Enterprise that he’d always been into style and unique looks. “In those days, I was trying to look different so I could stand out from the crowd. I had my homegirl sew bandanas on my jeans, and everybody went crazy. I realized that people like something I had only thought of a few days before. That was my ‘aha’ moment.”

Continue reading “The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson”

Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was Continue reading “4 Trends Taking Over Band Merch”

Turn Challenging Customers Into Loyal Clients

A decorator was in a bind: His customer’s event was the next day, and the PMS colors in the art file didn’t match the ones listed on the purchase order. To make matters worse, the decorator couldn’t reach his client, so his team had a 50/50 chance of choosing the correct color. Unfortunately, they chose wrong, and the client was unhappy with the order.

Customer expectations are more demanding than ever before and the need to ‘get it right’ each time is extremely high. Marshall Atkinson, a Phoenix-based decorated-apparel success coach who offers hands-on training via his Shirt Lab events, concurs and cites this statistic below as a reason why decorators and distributors need to take this seriously.

According to Microsoft, 54% of global consumers say that they have higher customer service expectations than they did just one year ago. In addition, 52% of people worldwide believe that companies need to take action on feedback provided by their customers.

To keep up with these dynamic requests, customer service and problem solving must be a priority in your decorated-apparel firm. “Business today doesn’t work the way it did in 1987,” Atkinson says. “You have to continuously evolve your customers’ experience. That’s on you. You have to teach your new hires how to work with all types of customers.”

4 Challenging Customer Archetypes

Here are four types of challenging customer situations—and how you can turn them into opportunities.

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Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

Continue reading “Overcome These 4 Fears About Selling Apparel Right Now”