Whether you design your own graphics for your apparel business or work with a graphic designer, it’s important to stay on top of the trends to make sure your garments remain relevant and are meeting a market need.
Here’s a closer look at seven major graphic design trends for 2019 to help your ideation process:
Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream.
We’ve sorted through the popular SS19 runway apparel and assembled the top four fashion trends for summer 2019 that your business should keep in mind:
Tie-dye made a comeback as a fashion favorite last year, and the psychedelic style is at the forefront of this summer’s trends—from blazers to maxi dresses to tees. Though now the resurgence of this hippie wardrobe staple displays a modern update. Luxury labels were seen mixing tie-dye and floral, experimenting with kaleidoscope patterns and trying more subtle design approaches across the runway. Everyone from your old art teacher to Insta-famous celebs will be rockin’ it soon.
Have you ever considered how agriculture and fashion are so intrinsically connected? Farmers grow the materials that go into the textiles, and thus they’re the foundation of every fashionable piece you see online or in a store.
Take cotton, for example. Textile manufacturers in the U.S. use an average of 7.6 million bales of cotton each year. As a leading cash crop, it aids in stimulating the American economy and provides significant environmental benefits.
Are you ready to start supporting the local economy and environment? Here’s why you should consider working more with brands who choose material grown in the U.S.
The Impact of U.S. Cotton
Growing the Economy
Of the thousands of cotton growers in America, many are family-owned farms whose rural communities depend on stable farm income. In fact, the crop is responsible for employing over 126,000 people and bringing in more than $120 billion in business revenue for the U.S. annually. Of the total annual yield, more than half is used for apparel!
A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.
We’ve listed out why networking is important and some best practices to help you get the most out of the experience.
When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.
Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.
New to the brand? Don’t worry, we’ll get you up to speed!
A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.
For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?…
In February 2019, we’re CHANGING THE GAME with our brand new 800K square foot warehouse in Reno, NV. The new facility will have a SKU profile unlike anything our industry has ever seen, carrying 30% more SKU’s, 3x more inventory, and 1-day shipping to the entire west coast. We’ve been growing since 1989, with expansions to California, New Jersey, Kansas, Texas and Georgia, and this is by far our biggest yet.
Throughout our growth, we’ve always been innovators at heart, trying to find new creative ways of moving the needle forward. But for now, let’s take a look backward and pay homage to some of the pioneers, who’ve helped our industry evolve over the years. Ever hear of Jasper Meek, Lawrence Herbert, or Michael Vasilantone? If you love promotional products, have to color match everyday, and screen print tons of orders, then these should be household names for you.
Following bankruptcy in the late ‘70s from his first apparel business, The People’s Place, Tommy Hilfiger set out to master not only the creative pulse of fashion, but also the business of commerce. By this time, preppy style had manifested into a class of its own, with aspiring designers opening doors to wealthy clientele left and right. With the style originating from upper-class Ivy League college students on the East Coast, it drew inspiration from popular New England sports like sailing, fencing, golf and polo. Preppy became so much more than a fashion statement, it was (and is) a culture and lifestyle. So, how exactly did Hilfiger go from bankruptcy to iconic, internationally-recognized, “preppy American luxury”?Continue reading “Tommy Hilfiger: America’s Favorite Preppy Brand”→
The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.
As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for more versatile clothing, such as athleisure options, that allow them to be ready for whatever. In fact, the style that was once thought to be a trend has become a multi-billion dollar market.
Athleisure is expected to reach $83 billion by 2020 in the U.S. and the Global Activewear Market is projected to reach $567 billion by 2024. Marshal Cohen explains the phenomenon best, “When you have comfort and function combined with fashion it’s difficult to go back to anything else on a regular basis.” Simply put, athleisure is here to stay.
A Style Evolution
From Casual to Fashion Statement
Over the last couple of years, athleisure has shifted from “casual wear” to “fashion statement”. Even A-list celebs (like Kim Kardashian West) and prominent fashion influencers can be seen flaunting the style at various occasions. Its growing popularity can be attributed to an increasing amount of people embracing healthy lifestyles (or wanting to be seen as healthy), and the versatility of the style that can easily take you from day-to-night.
The new trends of color-blocking, earth-tones, and a focus on the surfer/skater lifestyle give the fashion an every-day appeal. This, combined with technological improvementsto synthetic fibers, used to make activewear (making it more flexible and durable), has created endless wardrobe opportunities.
While the initial athleisure style exuded a more casual approach, recently we’ve seen athleisure paired with fashionable pieces—taking a formal but comfy approach. The popular pairing has aided in more acceptance of athleisure in the workplace.
Growing Acceptance in the Workplace
In the early ‘90s, corporations started including “casual Fridays” in the dress code policy as a way to boost office morale in a cooling economy. However, it always begged the question that if you could be casual on Friday, why not other days too? After all, suits and heels were never really comfortable.
As athleisure first began to grow in popularity, there was (and still is) initial skepticism about what’s “professional” to wear to work. However, by wearing athleisure in a “fashionable” way (i.e. leggings with a nice top and blazer), it satisfied the employee’s need to remain comfortable and the company’s wish to have professional balance. The growing acceptance for most businesses is really all about how the outfit is styled.
It’s also important to note that the workforce itself is shifting with more people freelancing and working from home, at least half of the time, thus creating a much greater need for multi-functional apparel in the office.
One company making waves with their stylish athleisure fashion is Badger Sportswear. We’ve listed three of our favorite pieces from the brand that can easily be transformed from work to gym to play:
This Badger Ultimate Softlock™ quarter-zip is a must-have at your business. The sleek color-blocking provides a stylish element that can be dressed up with slacks for work or a night on the town. It can also be worn with a pair of athletic shorts for a gym session and checks all the comfort boxes by using The Softest Fabric In The World.™
These fleece joggers, in the earth-toned color ‘graphite’, are extremely comfortable and trendy. They can be paired with a t-shirt or hoodie for running errands or grabbing a drink at the bar.
These women’s performance fleece pants can be dressed up with heels for a high-fashion brunch look, dressed down with your favorite sneakers for exploring the town, or with slippers for a lazy day at home.
Badger Sportswear creates stylish activewear that goes through rigorous testing to ensure garments of the highest-quality that keep your customers ready for whatever. You can view the full Badger Sportswear line for your fulfillment needs on the S&S Activewear website.
Wearing a cape can give you superpowers, but upselling with them can give you SUPER PROFITS! Imagine a client from a local school approaches you to print a bunch of tees for an upcoming event, and you have a Rabbit Skins Cape handy to show them. But, this is no ordinary cape. Its got a printed design on it using glow-in-the-dark ink! They see it glowing and instantly think, “WOW, this would be perfect to give our graduating kindergartners!” Now, you’ve turned that ONE job into TWO jobs from the same client.
When the right opportunity presents itself, these capes are the perfect way to increase your sales, and people will remember that you’re the one to go to, when they’re looking for cool ideas.