The Power of Networking for Small Business Growth

A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.

We’ve listed out why networking is important and some best practices to help you get the most out of the experience.

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Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

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Goodbye Casual, Hello Fashion: Athleisure is Here to Stay

The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.

As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for Continue reading “Goodbye Casual, Hello Fashion: Athleisure is Here to Stay”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

4 Things to Consider to Hire the Right Employees

Behind every good business are good people; the focused, passionate, reliable people representing your company along every step of the customer journey. 

However, profitability and time savings aside, putting the success of your business in the hands of others isn’t always what it’s cracked up to be. Regardless of how skilled an employee might be
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5 Benefits of Direct-to-Garment Printing

With several, quality methods available to create impressive, custom apparel garments, direct-to-garment (DTG) printing is a newer technique gaining recognition among printers – especially small-business owners. Created in the late ’90s, DTG printing uses a custom inkjet printer to apply water-based inks directly to the textile. The garment’s fibers then absorb the liquid. The process is likened to printing a document at home — replace paper with garments. The outcome is some seriously impressive designs customers go crazy for.

Whether you’re considering contemporary tactics to add to your business services or just getting started and marinating on a customization method, direct-to-garment printing can be a lucrative option.

Below are just five, key benefits of what DTG printing has to offer: Continue reading “5 Benefits of Direct-to-Garment Printing”

5 Tips for Successful Custom Embroidery

Often when the term “custom apparel” is heard, our minds jump to the ubiquitous methods of screen printing and sublimation. However, the art of embroidery should not be forgotten. Embroidery creates an added level of detail and lends a sophisticated, high-end look to any garment. From adding decoration to jeans to logos on company shirts to fun designs on casual wear – the options are endless.   Continue reading “5 Tips for Successful Custom Embroidery”

Specialty Ink Basics: Setting Your Screenprinting Business Apart From Competitors

In a competitive screenprinting market, it’s vital for your print shop to continually find areas where niche skills can be added to help set your business apart. One way to catch the eyes of potential customers is by dazzling them with specialty inks. Before you cringe (we know, special inks can be hard to work with), specialty inks can bring a lot of value to your business, create awesome designs, and you can (and should!) charge premium pricing for the services. To help get you started, we’ve listed three Continue reading “Specialty Ink Basics: Setting Your Screenprinting Business Apart From Competitors”

5 Strategies to Prepare for the Slow Winter Season

While many companies prepare for the onslaught of rushed holiday orders and increased sales, the custom apparel industry tends to cool down with the weather. Students are home for break, people get busy with the holidays and production usually falls to the wayside. Have no fear, winter isn’t coming just yet (no need to brace yourselves, GOT fans). You still have a few months to prepare for the slow months ahead. We’ve listed five strategies to make sure your printing business can continue to press on in the future. Continue reading “5 Strategies to Prepare for the Slow Winter Season”

5 Ways to Enhance the Digital Customer Experience

As a business owner, it’s easy to get lost in the day-to-day ground operations. Often our brains are stuck on all of the high-level deliverables, like making sure orders have been shipped on time or ensuring finances are on track to meet the monthly overhead costs. In this digital age however, it’s equally important to examine the digital customer experience and how your consumers are interacting with your brand on the web and across social media. Smooth business operations combined with a positive digital customer experience can make you stand out from competitors and gain a loyal following. We’ve compiled five ways your brand can enhance the digital customer experience below. Continue reading “5 Ways to Enhance the Digital Customer Experience”