“How to Slay ‘The Money Monster’” SUCCESS STORIES Podcast: Ep. 20 (feat. Alison Banholzer of Wear Your Spirit Warehouse)

“When you’re running a business, it’s easy to get so caught up in chasing that next sale, that you forget about the nuts and bolts of your operations. Neglecting this side of things too long can turn your business into what Alison Banholzer, owner of Wear Your Spirit Warehouse, calls “The Money Monster.” In this episode, she talks about how fine tuning your operation can actually increase your profits and finally slay that monster. She’ll also give you a rundown of the steps you can take to make your shop more efficient and successful.

Get your notebooks ready, this is going to be a great episode!

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“How Embracing Tik Tok Can Help Your Business” SUCCESS STORIES Podcast: Ep. 19 (feat. Natasha Rawls)

A lot of people think Tik Tok is all about song and dance, but it can be so much more for your business. Natasha Rawls, of The MRL Group, gives us her approach to using it and tells us how it’s not only helped her develop more meaningful, long lasting relationships with clients, but also how it’s helped build her brand recognition.

Posts like this one really help entrepreneurs connect with their customers in a more personal way that makes them more relatable outside of the everyday business.

@natasha80sbaby

Dad’s in town! ##family ##sowholesome ##chooseone ##photography101 ##throwback ##cleanfreshhype ##vibecheck ##over30 ##over70 @muscles.and.mascara

♬ Red Red Wine (Edit) – UB40

But if you’re camera shy, your posts don’t even have to include you at all. Here one she recorded at a trade show to give her audience a sneak peak at amazing new product…The QuickFlip!

@natasha80sbaby

Have you seen this 2-in-1 jacket before? Do you like it? We co-brand these with logos for meetings and events! ##swag ##WhatsYourStuf ##jacket ##fashion

♬ High Fashion (feat. Mustard) – Roddy Ricch

Here’s another one where’s she’s showing another cool demonstration on the show floor. Even if you didn’t appear in any of your posts, you can still bring something fun to your audience that will make them want to tune in. You’re still giving them a window into your personal experiences, and also giving clients who follow along something else you can talk about besides orders.

In this episode, Natasha talks more about her videos and her approach to putting these together, so be sure to listen in.

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“Be Your Authentic True Self.” SUCCESS STORIES Podcast: Ep. 18 (feat. Monica Maglaris)

If you’re a successful contract decorator, you know that you don’t sell ink or thread on cotton…what you sell is Trust with a capital ‘T’.

One shop in Connecticut has found a higher level of success by generating trust through hard work, creativity, getting the job done, and simply being their authentic selves.  

On today’s Success Stories podcast, we’ll speak with Monica Maglaris with Liberty Print Co about what it takes to be successful as a Certified Women-Owned and LGBT company, in this highly competitive industry. Also, find out how to get certified and how it could benefit your business.

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“No, Seriously. You Should Think About Bandanas.” SUCCESS STORIES Podcast: Ep. 17 (feat. Holly and Heather Trevino of Planet Apparel)

One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana.  This staple has been around our necks, heads, and faces for a very long time.

Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company  fundraisers, and giveaways.  On this episode of Success Stories, we’ll talk with Holly and Heather Trevino, owners of Planet Apparel in San Diego, California about how they have become the go-to partner for all things bandanas.

We’ll dig into some history, who are good customers for bandanas, and some tips on making your next bandana order a success.

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“Changing the Direction of Your Business” SUCCESS STORIES Podcast: Ep. 16 (feat. Ryan Dost & Adam McCauley of Sandlot Sports)

During the onset of Covid-19, Sandlot Sports had to make a dramatic shift in their business from selling athletic and sports-based merchandise to more of a B2B focus. Ryan Dost and Adam McCauley join the show to talk about this shift in a new direction, and their plans for the future in 2021 and beyond.

If you’ve been trying to move your business in a different direction, this is one episode you don’t want to miss.

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How To Do Print On Demand the Right Way

This session was featured in The S&S Virtual Experience (Feb 2021)

Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

Print-On-Demand is here to stay.

Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.

Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.

“We really feel that Pandora’s box has opened, as far as print-on-demand and on-demand manufacturing, in general”

Kevin Oakley, Owner of Stoked on Printing
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“The Art of Leveling Up Your Business” SUCCESS STORIES Podcast: Ep. 15 (feat. Eric Solomon of Night Owls)

How are you with the mindset of failing?  Its a well known fact that people usually learn more from their mistakes, than from their successes. 

As we move through our careers and businesses, the concept of constantly evolving and learning has helped one business thrive.

Eric Solomon with Night Owls in Houston Texas has taken the concept of leveling up by constantly challenging themselves to do better.  

On today’s Success Stories podcast, we will explore the notion of how learning and the concept of intentionally conquering challenges, have set them apart from other screen printers.

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“A Revealing Clinic on How To Turn Struggle into Rewarding Success” SUCCESS STORIES Podcast: Ep. 14 (feat. Joelly Lang of Genumark)

On this episode, we’re talking to Joelly Lang about the ups and downs that led to her transformation into the “Branding Badass,” and a master in the art of promotional sales.

How did she go from “Zero to Hero” in this industry?  That’s the topic of today’s Success Stories discussion.

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“It’s Time to Hop on the Print-On-Demand Train” SUCCESS STORIES Podcast: Ep. 13 (feat. Kevin Oakley and Shane Snodgrass of Stoked On Printing)

One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”.  This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.

This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.

On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration.  What it means to them, how they are doing it, and where the future is with this space.

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“Turning Your Troubles into Dollar Signs” – SUCCESS STORIES Podcast: Ep. 12 (feat. Mark Graham of Commonsku)

Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast.

In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada.  The firm specializes in merchandising aimed at businesses, schools, camps, and organizations.  Mark successfully operated that business for 22 years before selling the company to Genumark in 2019.

Along the way, Mark founded another company, commonsku, which is a trusted CRM, order management, and social collaboration tool for the promotional products industry.

Today’s Success Stories podcast will focus on the origins of Mark’s career, the beginnings of commonsku, and his journey into building it into what it’s become today.

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