How To Do Print On Demand the Right Way

This session was featured in The S&S Virtual Experience (Feb 2021)

Print-On-Demand and the use of online stores took off in 2020. Marshall Atkinson, of Atkinson Consulting, leads a panel of industry experts to talk about this major shift and give you tips on how to do it right.

Featured Panelists:

CLICK HERE to see the other videos from our virtual event.

Session Takeaways:

Print-On-Demand is here to stay.

Not only did the events of 2020 lead to a huge spike in the creation and use of online stores, it also gave lots a businesses a chance to see the benefits that a print-on-demand model can bring with it.

Kevin Oakley, owner of Stoked on Printing, says that with many warehouses needing to close last year, businesses had to lean on them for fulfillment, because they weren’t able to do it themselves. With that, came revelations that P.O.D. allowed these companies to keep from worrying about warehousing and shipping out products, because decorators could now provide that service for them.

“We really feel that Pandora’s box has opened, as far as print-on-demand and on-demand manufacturing, in general”

Kevin Oakley, Owner of Stoked on Printing
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“The Art of Leveling Up Your Business” SUCCESS STORIES Podcast: Ep. 15 (feat. Eric Solomon of Night Owls)

How are you with the mindset of failing?  Its a well known fact that people usually learn more from their mistakes, than from their successes. 

As we move through our careers and businesses, the concept of constantly evolving and learning has helped one business thrive.

Eric Solomon with Night Owls in Houston Texas has taken the concept of leveling up by constantly challenging themselves to do better.  

On today’s Success Stories podcast, we will explore the notion of how learning and the concept of intentionally conquering challenges, have set them apart from other screen printers.

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“A Revealing Clinic on How To Turn Struggle into Rewarding Success” SUCCESS STORIES Podcast: Ep. 14 (feat. Joelly Lang of Genumark)

On this episode, we’re talking to Joelly Lang about the ups and downs that led to her transformation into the “Branding Badass,” and a master in the art of promotional sales.

How did she go from “Zero to Hero” in this industry?  That’s the topic of today’s Success Stories discussion.

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“It’s Time to Hop on the Print-On-Demand Train” SUCCESS STORIES Podcast: Ep. 13 (feat. Kevin Oakley and Shane Snodgrass of Stoked On Printing)

One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”.  This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.

This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.

On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration.  What it means to them, how they are doing it, and where the future is with this space.

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“Turning Your Troubles into Dollar Signs” – SUCCESS STORIES Podcast: Ep. 12 (feat. Mark Graham of Commonsku)

Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast.

In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada.  The firm specializes in merchandising aimed at businesses, schools, camps, and organizations.  Mark successfully operated that business for 22 years before selling the company to Genumark in 2019.

Along the way, Mark founded another company, commonsku, which is a trusted CRM, order management, and social collaboration tool for the promotional products industry.

Today’s Success Stories podcast will focus on the origins of Mark’s career, the beginnings of commonsku, and his journey into building it into what it’s become today.

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“How To Hit The G.A.S. on Growing Your Business” – SUCCESS STORIES Podcast: Ep. 11 (feat. Tom Rauen of Envision Tees)

Many businesses talk about growing their sales and setting goals.  For apparel decorator and marketing king Tom Rauen with Envision Tees in Dubuque Iowa, expanding the business and obtaining new customers has been a focus.

You may also know Tom, from his widely publicized Guiness World Record event, where he broke the record for the largest number of T-shirts worn at once by any person.

He’s developed an interesting way of doing that with his “Growth Acquisition System” or G.A.S. for short.

On this episode of Success Stories, we will dig into exactly what this unique approach is, and why it is working so well for Tom at Envision Tees. He’ll also dive into Shirt Lab Tribe, which is a community of entrepenuers dedicated to learning how to build, grow, and scale their decorated apparel and promotional products businesses.

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“Their Favorite Books of Wisdom” – SUCCESS STORIES Podcast: Ep. 10 (feat. Lots of Industry Leaders)

It’s no secret that many people gain tremendous insight and inspiration from reading books. Because many people tend to buy and share their favorite books as holiday presents, on today’s episode of Success Stories, we’ve asked a wide array of industry leaders to give us their favorite tips and recommendations for books that they have enjoyed this year.

We’ve asked a wide array of industry leaders to share their favorite book recommendations with us, to help you get inspired going into the new year. You’ll hear from:

  • Mark Graham
  • Charity Gibson
  • Roger Burnett
  • Jay Busselle
  • Tom Rauen
  • Jeff Solomon
  • Brian Rainey
  • Mark Kapczynski
  • Mark Coudray
  • Nate Leber
  • Shawn LaFave
  • and of course, Marshall himself

You’ll also hear from some of our staff, here at S&S, because we love books too! Whether you’re looking for a new book to give you an edge over the competition, or trying to find the perfect gift for your staff, we’ve got you covered in this special episode.

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“Play Customers Their Favorite Song” – SUCCESS STORIES Podcast: Ep. 9 (feat. Brett Bowden of Printed Threads)

These days there’s a lot of talk about trying to find a competitive advantage that gives your company an edge.  One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you.

Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail finishing, and fulfillment services. 

Brett Bowden’s fun, creative, and sometimes quirky style carries over to his staff of dedicated professionals. Just check out this Instagram post, and you’ll see why people love following — Over 19K Followers — and doing business with them.

Find out what it took to develop this unique winning culture, that made Printed Threads a Texas powerhouse, and competitive nationwide.

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“How to Run Apparel Programs for Big Brands” – SUCCESS STORIES Podcast: Ep. 8 (feat. Jordy Gamson of Icebox)

Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands?

The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution. 

Icebox has helped brands like Delta Airlines, Hooters, Buffalo Wild Wings and AT&T with their apparel programs. Co-founder, Jordy Gamson, is talking to us about what it takes to run these turn-key programs, especially through uncertain times.

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“Collegiate Sales & Jimmy Kimmel Fame” – SUCCESS STORIES Podcast: Ep. 7 (feat. Brayden Jessen of Zome Design)

Building sales in the licensed collegiate or school markets isn’t easy, but Brayden Jessen, of Zome Design in Spokane, WA is going to help you do just that. He knows the importance of capitalizing on the moment and what it takes to market collegiate apparel. Brayden is most famous for his “Gonzaga Exists” T-shirt design that ended up on local news stations AND Jimmy Kimmel Live (see the video below). Find out how he made that possible, on this episode of Success Stories.

Zome Design’s “Gonzaga Exists” design makes the local news

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