A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.
For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?…
In February 2019, we’re CHANGING THE GAME with our brand new 800K square foot warehouse in Reno, NV. The new facility will have a SKU profile unlike anything our industry has ever seen, carrying 30% more SKU’s, 3x more inventory, and 1-day shipping to the entire west coast. We’ve been growing since 1989, with expansions to California, New Jersey, Kansas, Texas and Georgia, and this is by far our biggest yet.
Throughout our growth, we’ve always been innovators at heart, trying to find new creative ways of moving the needle forward. But for now, let’s take a look backward and pay homage to some of the pioneers, who’ve helped our industry evolve over the years. Ever hear of Jasper Meek, Lawrence Herbert, or Michael Vasilantone? If you love promotional products, have to color match everyday, and screen print tons of orders, then these should be household names for you.
Continue reading to see how these three inspirational figures became game changers in our industry, all of whom we all owe a huge debt of gratitude to. Continue reading “S&S RENO PRESENTS: A History of Game Changers”
Wearing a cape can give you superpowers, but upselling with them can give you SUPER PROFITS! Imagine a client from a local school approaches you to print a bunch of tees for an upcoming event, and you have a Rabbit Skins Cape handy to show them. But, this is no ordinary cape. Its got a printed design on it using glow-in-the-dark ink! They see it glowing and instantly think, “WOW, this would be perfect to give our graduating kindergartners!” Now, you’ve turned that ONE job into TWO jobs from the same client.
When the right opportunity presents itself, these capes are the perfect way to increase your sales, and people will remember that you’re the one to go to, when they’re looking for cool ideas.
Check out the demonstration below to see Geno, from Learnhowtoscreenprint.com, show you how to use glow-in-the-dark ink on the Rabbit Skins 100% polyester cape (Style #1111).
If your a decorator, you should talk to Erich Campbell. Why? Because he’s had a passion for embroidery and digitizing since the age of 13 and has tons of knowledge to share. Not only has he written extensively for places like Printwear Magazine, Mrxstitch.com, DecoNetwork, MakeZine.com, and Impressions Magazine, but he’s also done tons of interviews, worked lots of shows, and has even done embroidery work for film productions like “Better Call Saul.” An all around great guy, whose genuinely interested in helping people, Erich knows the business inside and out, and we we’re grateful to have had a chance at interviewing him. Watch the video above and find out what you can do to increase your business and improve your relationships with clients.
FOLLOW Erich on his adventures and learn all of his tricks on TWITTER, INSTAGRAM or on his WEBSITE.
