How Inksoft’s Fundraising Feature Is Keeping Decorators Afloat During COVID

During times like these, you’d think that buying t-shirts is the last thing on anyone’s mind, but now they’re more valuable than ever. Using InkSoft’s fundraising feature, decorators around the country have started creating fundraising campaign sites, to help support local businesses and keep their shops running.

These campaign sites are loaded up with t-shirts, each being decorated with the logo of local businesses, from around town. People can then find their favorite restaurant or shop’s tee on the site, and when they buy one, part of the proceeds will go directly to that business. It’s a win win for everyone, that’s turned into a major movement all around the industry, known as #HereForGood.

Shirt Kong, located just outside of the St. Louis area, first heard about this idea from the shop that started it all, Tiny Little Monster. Soon after that, they put together a fundraising site of their own, and $10 from each sale went directly to a business in St. Louis.

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5 days ago. Monday. I was the last one at the shop finishing up some office work. I get so much done when it’s quiet. No interuptions. It’s like 5x normal speed. So there I was in a zone and the phone starts ringing. Made me jump. Normally it wouldn’t, but the phone doesn’t ring much anymore. Startled, I look down at the caller ID and it’s @tinylittlemonster. The ringing fades out – I wonder why they’re calling. Tiny is a shop not far from ours. But the thing is we’ve never met before. Ever. As I reach to pick up, the ringing gets louder – I bring the receiver closer and say “Hello, Shirt Kong,” and a voice says, “Hey, it’s Sloan from Tiny.” . We talk about our shops. We share stories. We talk about the times – the quarantine and how we’re both hanging in there. Then she starts telling me about a movement she started called “Here For Good.” It’s a movement that helps support small businesses in our city by setting up online stores where people can buy a shirt and 100% of the proceeds go directly to that business. She went on and on…and on, I mean she’s really pumped about it. I couldn’t tell her no. . Sloan’s tagline is “We’re in this together” and she’s right. Maybe this crisis helps bring this country together. It did for me and Sloan. . Our store is now live We are starting with over 20 and adding more daily Our goal is to raise $10,000 Link is in our profile Thanks for your support! . Time for pizza, more beer and more #tigerking . #shirtkong #screenprinting #screenprintingshop #screenprintinglife #customtshirts #ink #tshirts #stl #printshop #graphicdesign #graphicartist #printlife #embroidery #makeitcount #bandmerch #entrepreneurlife #mrprint

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A “WFH Care Package” Cure For Slow Business

While we all try to weather this storm that’s spread all across the globe, many businesses are trying to adapt to a new way of operating. For some employees and employers, this change has been extremely challenging, and this is where you come in. Although business has slowed for many distributors, and many companies have begun cutting back on their normal expenses to compensate for recent losses, there are still opportunities out there to generate some sales. But of all things, why would they buy any apparel from you, during a time like this?

Care Packages for Employees

In Photo: Independent Trading Co. – Midweight Fleece Shorts – IND20SRT

Some of your regular clients might appreciate some ideas to help lift their employees spirits and make them feel more comfortable, as the workplace has started transitioning from the office to the home. Suggest that they send them some decorated loungewear, as a way to say thank you for keeping their heads up during these trying times. And, let’s be honest. Who doesn’t love a comfortable new set of jammies?

To help you get started with marketing some pieces, we’ve included a flyer for you to download below. Send this out to some of your clients to get the conversations started.

Give Them A Discount

Some of these clients might not be able to spend the extra money to give their employees this kind of gift. However, a lot of people right now are trying to find ways of supporting local business too. If you’re able, try meeting them halfway and offer them a discount on their order. This will not only show them that you’re invested in their business, but also offer them a way they can help you stay afloat too, during this tough economic time.

Get Inspired

For some more “Work From Home” inspiration, visit: https://promo.ssactivewear.com/work-from-home


Cover Photo Credit: Daria Nepriakhina

5 Winning Video Strategies Every Screen Printer Should Use

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Winning Video Strategies Every Screen Printer Should Use”

Become a Business Gifting Guru for Your Clients

Fall is nearly here, which means the holidays are right around the corner! Get ready for decked halls, celebratory countdowns and of course, gifting. When it comes to the merry season, your clients aren’t just looking to gift to friends and family, but also customers or employees. In fact, a recent study by Knack shows the corporate gifting market is worth a staggering $125 billion. A thriving market to tap into, now’s the time to channel your inner Santa and become your clients’ business gifting guru. 

Before giving you the inside scoop to steer them in the right direction, let’s go over some important guidelines.

Business Gifting Guidelines

Businesses can use corporate gifting to show appreciation and loyalty, build goodwill and express the value of their relationships. However, before you start shopping, think about these three things:

  • The Relationship: Think about the recipient of the gift to determine an appropriate type of present, regarding the relationship at hand. 
  • The Budget: Check company gifting policies for any budget limits that may be in place. According to the same study above, the sweet spot for many businesses is between $50 to $150. 
Continue reading “Become a Business Gifting Guru for Your Clients”

Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

Continue reading “Overcome These 4 Fears About Selling Apparel Right Now”

Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

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S&S RENO PRESENTS: A History of Game Changers

In February 2019, we’re CHANGING THE GAME with our brand new 800K square foot warehouse in Reno, NV. The new facility will have a SKU profile unlike anything our industry has ever seen, carrying 30% more SKU’s, 3x more inventory, and 1-day shipping to the entire west coast. We’ve been growing since 1989, with expansions to California, New Jersey, Kansas, Texas and Georgia, and this is by far our biggest yet.

Throughout our growth, we’ve always been innovators at heart, trying to find new creative ways of moving the needle forward. But for now, lets take a look backward and pay homage to some of the pioneers, who’ve helped our industry evolve over the years. Ever hear of Jasper Meek, Lawrence Herbert, or Michael Vasilantone? If you love promotional products, have to color match everyday, and screen print tons of orders, then these should be household names for you.

Continue reading to see how these three inspirational figures became game changers in our industry, all of whom we all owe a huge debt of gratitude to. Continue reading “S&S RENO PRESENTS: A History of Game Changers”

PRINTING w/ Glow in the Dark Ink on a 100% Poly Rabbit Skins Cape

Wearing a cape can give you superpowers, but upselling with them can give you SUPER PROFITS! Imagine a client from a local school approaches you to print a bunch of tees for an upcoming event, and you have a Rabbit Skins Cape handy to show them. But, this is no ordinary cape. Its got a printed design on it using glow-in-the-dark ink! They see it glowing and instantly think, “WOW, this would be perfect to give our graduating kindergartners!” Now, you’ve turned that ONE job into TWO jobs from the same client.

When the right opportunity presents itself, these capes are the perfect way to increase your sales, and people will remember that you’re the one to go to, when they’re looking for cool ideas.

Check out the demonstration below to see Geno, from Learnhowtoscreenprint.com, show you how to use glow-in-the-dark ink on the Rabbit Skins 100% polyester cape (Style #1111).

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

Behind The Thread: Embroidery Master Erich Campbell Shares His Wisdom

If your a decorator, you should talk to Erich Campbell. Why? Because he’s had a passion for embroidery and digitizing since the age of 13 and has tons of knowledge to share. Not only has he written extensively for places like Printwear Magazine, Mrxstitch.com, DecoNetwork, MakeZine.com, and Impressions Magazine, but he’s also done tons of interviews, worked lots of shows, and has even done embroidery work for film productions like “Better Call Saul.” An all around great guy, whose genuinely interested in helping people, Erich knows the business inside and out, and we we’re grateful to have had a chance at interviewing him. Watch the video above and find out what you can do to increase your business and improve your relationships with clients.

FOLLOW Erich on his adventures and learn all of his tricks on TWITTER, INSTAGRAM or on his WEBSITE.