Why Celebrities are wearing Alternative Apparel®?

(CLOCKWISE: Ryan Reynolds wears the Eco-Jersey Crew T-Shirt in Men’s Health; Taylor Lautner sports a 3/4-sleeve tee (photo via Eonline.com); Chris Pratt in his Perfect Pima Cotton V-Neck on Ellen (photo via JustJared.com).

With fame and fortune, comes great responsibility. Many celebrities see that they have the ability to affect the world in ways that can make a difference, so they’re constantly getting involved with causes they believe in.

Whether its Matt Damon helping to give families around the world access to clean waterLeonardo DiCaprio speaking out on preventing climate change and funding conservation projects through his foundation, or Jessica Alba founding the Honest Company to provide moms with natural and eco-friendly products for babies, celebrities have become leaders in helping to change the world. And because of that, they love to be “Responsibly Fashionable.”

Alternative Apparel provides them exactly the kind of gear they can feel good about wearing, and they’ve been spotted wearing the brand on talk shows, editorials and magazine covers. Sustainability and responsibility are in the forefront of their mind, as the company uses biodegradable packaging, recycled/organic fabrics and operates in WRAP Certified factories.

Hollywood’s finest recognizes the importance of supporting companies and organizations that are in-line with their fundamental beliefs. So when they’re looking for something to wear, they look to responsible brands like Alternative Apparel.


5 Fall Trends and Styles You Should Keep An Eye On

Fall (arguably fashion’s favorite season) is almost here. Get ready for crisp air, pumpkin-spiced everything and the chance to break out the layers once again. The fashion industry has spoken, and this year’s fall trends are all about making a statement. We’ve listed a few of the daring new trends to try along with trusty favorites to help spark ideas for your fall inventory.  

Bold Prints


Animal prints, western motifs and high contrast florals will be everywhere this fall. From soft muted neutrals to Continue reading “5 Fall Trends and Styles You Should Keep An Eye On”

Professional Golf Styles We’re Loving Right Now, and You Should Too

It’s no secret professional golfers are some of the most well-dressed athletes in sports, with thoughtfully curated outfits styled in advance for each day of a tournament. As summer heats up, we’ve selected a few of the driving trends and classics seen sported by pro golfers to add to your inventory. Continue reading “Professional Golf Styles We’re Loving Right Now, and You Should Too”

2018 Summer Apparel Trends to Try or Kiss Goodbye

This summer is expected to be dishing out a blend of bold trends. We’ve combed through the looks to separate the tried-and-true, from the styles that have overstayed their welcome.


Palettes and Patterns inspired by the ‘80s and ‘90s

The ‘80s and ‘90s have made their way back, with graphics Continue reading “2018 Summer Apparel Trends to Try or Kiss Goodbye”

What is Hanes “Just My Size?”

You might be wondering what the new “Just My Size” line by Hanes is all about, and we’re here to tell you.
Hanes saw that the amount of good fashionable options for curvy females available in the embellishment community was very limited. So, they took the initiative and created a collection of better-fitting t-shirts catered specifically for these women.

Just My Size styles have an A-Line shape, longer length cut, custom fit necklines, and very flattering curves. Sometimes your clients may get so caught up in just ordering a bunch of tees and tanks, that they don’t even think about asking if options like this are available. Let them know you have flattering curvy options, with Just My Size and they’ll keep it in mind for their next orders.

Gildan Brings Down “The HAMMER!”

When we think of a “hammer,” we typically imagine a heavy metal object swinging down on top of nail. NOW, you’ll be thinking of the ALL NEW heavyweight Gildan Hammer Tees instead.

Available in short sleeve, long sleeve and also with a pocket, they have a slight classic fashion fit and a little more weight (6oz.)  to them then the average retail tee (typically around 4 oz.). Combed ringspun cotton adds that softness we all love in our tees and a Tearaway label makes “The Hammer” a complete package!