Learn about the top apparel and accessory trends kicking off in 2021, from a few of our Brand partners and S&S reps. We’ll also share our top 10 must-have categories, so you won’t want to miss this one.
Sustainability and CSR is increasingly moving to the forefront of consumers minds. David Shultz, of Commonsku and PromoCares, leads a panel of suppliers and distributors to discuss the increase in demand for sustainable products and how you can incorporate them into conversations with your clients.
David Shultz – VP of Supplier Partnerships at Commonsku
CLICK HERE to see the other videos from our virtual event.
More corporations and schools are starting to ask for sustainability metrics on apparel.
Denise Taschereau , co-Founder of Fairware, says that she’s starting to see more conventional corporations ask for background data on apparel.
Tech companies, universities and even those in the food industry are starting to map their carbon footprint as a company, all the way through their own operations, into their vendors operations and into the suppliers operations.
People describe surf and streetwear icon, Shawn Stüssy as a laid-back Californian, despite being known to the world as the pioneer for a huge fashion and lifestyle movement that’s had massive staying power and appeal over the years. Back in the ’70s as a teenager, one of Stüssy’s first jobs was making surfboards—and as it turned out, 1979 was a seriously memorable year for Stüssy, when he first scrawled his infamous signature scribble.
This “punky scribble” made its debut on surfboards and would later became an iconic symbol printed on T-shirts, hats and shorts. He eventually earned cult status, and became the cornerstone of what we’d argue is the O.G. of all streetwear brands today. Just the fact that Stüssy’s hand-drawn signature is still a relevant logo in fashion, makes it a timeless and immediately recognizable brand. From the beginning, Stüssy has also been synonymous with killer screen prints, which often used overexposed and pixelated images, paired with ironic speech bubbles – also a huge staple of the brand’s graphic tees and ads.
So, how did Stüssy lay the foundation for today’s streetwear scene, culture and designers?
It’s a new year, and hopefully a new you. Retail and wholesale designers haven’t missed a beat, as they’ve turned out new styles and colors to match must-wear 2021 fashion trends.
We’ve picked five of them that appeal to a wide audience, and paired them with new and existing styles from our inventory to help you spark ideas for your clients.
Remember when Run-D.M.C. made matching tracksuits, and of course those famous shelltops, iconic with the video for their song “My Adidas?” Back in the ‘90s, lots of sportswear brands like FILA and Kappa turned out tracksuits made in luxe fabrications like velour and silk. We watched rappers and music artists rock out in these head-to-toe looks for promo tours, photoshoots and interviews all the time.
Now, circa Y2K matching tracksuits are back on the scene, from designers like Miu Miu, Balenciaga and Y/Project, with that fashion-meets-comfort appeal. Comfort is becoming the number 1 priority in people’s lives these days, so this look is popping up everywhere. You’ll see these styles in retail made of velour, sueded fleece, silk, and even satin.
“I’ve been in the industry for 25 years…THIS is the one we’ve been waiting for.” That’s what a promotional products veteran told Rener Gracie one day, after witnessing his extremely high-energy and engaging presentation of the Quikflip hoodie. The spectacle was one that had huge crowds circling around Gracie, as he magically transformed his hooded sweatshirt into a drawstring bag – within seconds.
Not only was it something the crowd had never seen before, but the prospect of being able to offer customers an opportunity to get double the impressions, by showing off their logo on both the back of a drawstring bag and the surface of a trendy sweatshirt – all in the same product – had every passersby salivating.
Did you happen to catch Rihanna’s ultra-happy pink tie-dye dress by Asai? The demand for the throwback-patterned style hit such a fever pitch that the designer created a ready-to-wear version, with 100% of the proceeds going to charities that support Black Lives Matter.
That Asai dress definitely hit a cultural note in 2020. Yes, tie-dye has trended in and out for years, but it came to the fore in 2020’s runway and retail offerings—and promises to continue into 2021—because of the feelings it evokes: comfort, nostalgia, cheeriness, casualness and youth, even the sunny idealism of its ‘60s heyday.
Fashion designer Pamela Ptak attends lots of themed conventions, like Comic Con, throughout the year and noticed a trend toward super-happy consumerism that’s only grown stronger in 2020. “Right now, people are hungry for connection and meaning,” says Ptak, ARTSandFASHIONinstitute.com co-founder. “They’re looking to the past for a time of prettiness, peace and kindness. Designers have featured tie-dye’s optimism for several years, but now the general market is embracing it.”
Although 2020 hasn’t been what most of us expected, we’re still taking time to go outside, walk our dogs, hike, shop and socialize at a distance. With winter nearly here, that means people have already started their search for the perfect warm and fashionable jackets. But, with the crazy amount of options out there, which ones are they choosing the most?
While puffer coats aren’t a new trend, they’re still extremely popular and a go-to option for many people trying to stay warm. So much so, that they’ve even popped up on the fashion runways this season. Things like black belted puffers from Prada, quilted jackets in sage greens and bronzes, longer length bright white puffers and collaboration pieces with streetwear designers.
The good news is, with today’s puffers, you don’t have to choose between function and fashion. Many of them offer performance features like wind and water-resistance, along with thoughtful details like adjustable cuffs and zippered pockets, which make these styles anything but basic.
Here’s a detailed look at five outerwear styles that’ll help you and your clients figure out which ones fit their budgets and tastes perfectly for corporate programs, holiday gifts, premium uniforms and more.
When buying outerwear, consumers want long-lasting gear that performs and molds to their lifestyles. Columbia is one of the most recognizable and desired brands out there, offering stylish outerwear, infused with the performance tech that wearers worldwide are looking for.
Their new Powder Lite Hybrid jacket features the popular puffer style, along with a hood that has an adjustable drawcord to give you the best of both worlds. The built-in heathered soft shell also brings even more fashion-forward appeal to this jacket for your client.
This jacket is proof that extra warmth doesn’t need to come with a lot of extra layers. Columbia’s new Omni-Heat™ technology uses lightweight synthetic Thermarator™ insulation to give you a “high warmth-to-weight” ratio. Also, to protect against inclement weather or unexpected downpours, the brand’s Omni-Tech™ keeps wearers dry by using multi-layered protection in all weather—and also comfortable, because of its breathable material.
Why Your Clients Will Love This Style:
Columbia is a popular retail brand that people know, love and request.
A puffer jacket style with a hood offers the best of both worlds.
The heathered soft-shell part of this jacket gives it a more fashionable look than the full puffers.
The Omni-Heat™ reflective lining and Thermerator™ insulation combines to give you the best in heat retention during cold weather.
The jacket’s water-resistant quality helps make this style an all-weather solution.
Do you remember that exciting feeling you had going to the mall in the 90s and finally being able to buy your first official Champion jersey of All-Stars like Jordan, Kobe, Shaq or Iverson? Those jerseys were some of the hottest pieces of fashion you could get your hands on back then, and when you put one on, you felt brand new.
Throughout the 80s and 90s, the iconic “C” logo was a symbol of authenticity for NBA and NFL sports apparel. Now, that logo is a symbol of authenticity for literally everything, and Champion has brought that exciting feeling back to every niche in fashion.
A COLLABORATION x MACHINE
When you buy something with a Champion logo on it, it feels different. It feels special. It feels nostalgic. That’s why for the past couple of years, we’ve seen nothing but collaboration after collaboration with Champion popping up everywhere.
Things many of us grew up with like Pac-Man, Sesame Street, M&Ms and even General Mill cereals, have done some really creative designs for limited release sweatshirts. I mean is there anything better than buying a hoodie with a print on it of Oscar the Grouch in a Champion branded trash can?
When it comes to outerwear, Columbia needs no introduction. Their products have been loved by people of all ages for decades, especially those that can’t get enough of the outdoorsy lifestyle.
What you may not know about them, though, is how much technology there is under the hood of some of your favorite Columbiahats, jackets, pullovers and shirts. When you look at the continuous evolution of their products, adding in features like Omni-Wick™, Omni-Shade™, and Themerator™ insulation, you can see how the core of this company has always been about innovation, problem solving, and striving for perfection. These kinds of technology give Columbia a quality that’s unmatched by most comparable products, especially in the outerwear space.
For bigger corporate clients, the brand name itself is enough of a selling point to get them to buy these premium branded products. But, when you’re trying to upsell to clients with smaller budgets, being able to point out and explain what these features do, can get them to spend a little more than they may have planned to. And really, who doesn’t want to make more money?
Let’s take a closer look at some of the technology you’ll find built into your favorite Columbia styles.
Fall is right around the corner, which means, new 2021 styles are starting to flow into our inventory. We picked five collections and styles we’re really excited about, and put together some details about what they offer, and which markets they’d fit right into.
One of the things we love about these new styles is that it’s really a complete collection, filled with companion styles and accessories to match. Since adidas® is also one of the most sustainable companies in fashion, all of these new styles are made using 100% recycled polyester. There’s no better logo to co-brand your company with than the iconic three-stripes from adidas®, and this collection gives you a wide range of options to do just that.
Eco-conscious and sustainable programs
Company store offerings
The Oakley “Utility Bag” Line
Few brands can match Oakley’s attention to detail, and the new “Utility Bag Line” is no different. Offered in two colors, “Blackout” and “Rye,” the series is durable, stylish, and has no shortage of the functional space and utility pockets you’ll need for your trip to work or on your next adventure. Our backpack line is a favorite amongst sales organizations that want their team to be equipped with functionality, and these will make a great addition to those programs.
Outdoor sports enthusiasts
The “Quick Flip” Hoodie (As Seen On Shark Tank)
You’ve never been as enthusiastic about a hoodie, as you will be for this one. If you’ve already seen this on Shark Tank, you’re already pumped up about selling these to your clients. The Quikflip instantly makes traveling with a hoodie practical and purposeful. No one sells this product better than the owner and jiu-jitsu master, Rener Gracie, so we’ll let the video above do most of the talking. This is sure to become an instant favorite for the school and team market.
School and team programs
Marketing and tech firms
Columbia’s Urban Lifestyle™ Sling Pack
The ever-popular outdoor brand, Columbia, is bringing its casual sling pack to our collection, offering you a quick on and off option in a day pack. This is perfect for the new generation of workers, who just need a quick storage pack for their tech essentials, a water bottle, or maybe even their lunch. This should be especially popular with tech and marketing firms, where their design tools are housed at the office and employees just need a pack for their daily essentials.
Marketing and tech firms
Richardson’s Rogue Wide Side Mesh Cap
Streetwear stills reigns supreme in the world of fashion and this new mesh cap should satisfy hypebeasts everywhere, with its minimalist texture and trendy muted color selection. It’s water-resistance also lends itself to being an exciting accessory for outdoor enthusiasts, who might be looking for something more modern. And, as a bonus feature, it can float on water.