Picking the Right Water-Resistant Jacket

Spring and summer showers are not only good for the flowers, but for your rainwear sales as well. Whether commuting or hiking, it’s not enough for customers to simply tout around an umbrella, especially for those who frequent the great outdoors. Now is the time when many people are searching for jackets that are breathable, stylish and resilient.

Customers want protective materials that allow them to enjoy their active outdoor adventures or strolls through the city without getting soaked from head-to-toe. In fact, an important piece of criteria that many people use to evaluate the best suitable lightweight jacket is water-resistance.  

Waterproof vs. Water-Resistant

In picking the right outerwear jacket for a customer, it’s important to understand the difference between waterproof and water-resistant.

Continue reading “Picking the Right Water-Resistant Jacket”

Dime MTL: How Teenagers Built a Legendary Brand

In today’s retail landscape, online storefronts and strong brand social followings reign supreme. One of the most exciting aspects about the rise of the online retail experience is that success is available to anyone with a real vision, knack for identifying trends, and strong ambition.

Never has there been a better time for mom-and-pop shops and small team brands to make it big. For some true underdog inspiration, look no further than Dime MTL, a Montreal based skate-streetwear giant. The story of how a group of teens came together to create a streetwear staple shows the power of community and niche markets.

The Dime legacy

The origin of Dime began in 2005, when teenagers Antoine Asselin, Phil Lavoie, Bob Lasalle, Hugo Balek, Charles Rivard, Eric Riedl and Alexis Lacroix began posting collections of silly (but impressive) skate videos to the backdrop of nostalgic 90s hip-hop beats. Within a few years, they had gained a small cult following in Canada and decided to make their first batch of 100 t-shirts at a local print shop under the original moniker, “Dimestore Crew.”

View this post on Instagram

Dimemtl.com 🌐

A post shared by Dime (@dimemtl) on

Continue reading “Dime MTL: How Teenagers Built a Legendary Brand”

Why Alternative’s “Go-To Collection” Was Made For You.

Every distributor has their list of favorite brands to use for those simple, everyday orders on a budget, and Alternative is ready to be one of them, with their new “Go-To Collection.” So, why should you be excited about this? Because, it was created specifically for YOU, the distributor.

Lower Prices? Tell Me More.

“The Go-To Collection was developed as a response to growing customer requests for lower pricing and more colors in their favorite, best-selling styles,” says Kevin Miles, Sr. Marketing Manager at Alternative Apparel. “With the buying power of our parent company, Hanes, we were able to negotiate lower prices with our vendors, without changing anything about the garments. The best part is that Alternative is giving that savings directly back to the customer, through the Go-To Collection. Everything in the collection is still the same quality and softness.

Continue reading “Why Alternative’s “Go-To Collection” Was Made For You.”

The Trend: Crops are on Top

Madonna, Britney Spears, the Spice Girls—what do all these pop stars have in common? Besides making catchy tunes, they were all queens of the crop top in the ‘90s and early 2000s—a belly-baring, controversial fashion statement touting tan bodies and solid abs. Cue the “Hit Me Baby One More Time” music video.

While the trend took a brief hiatus, crop tops have grown to be a major sensation once again. You can hardly walk into any retail store or scroll through social media without seeing some variation of the midriff-baring item. Here’s a quick fashion flashback into one of the hottest trends on the market.

Continue reading “The Trend: Crops are on Top”

The “Preuxfessional” Has Arrived.

As the years have gone by, when it comes to fashion in the workplace, each generation of workers has become more and more relaxed. No longer is the suit and tie, or traditional dresses the norm for people to wear at the office. Dress codes have become much more casual, to the point where even athleisure fashion has found its way into the workplace.

Along with this relaxation in dress codes, comes a need for a more versatile wardrobe. Today’s young generation of workers prefer a modern fit, a little more color, and something they can feel comfortable using at the office, on the green, and during a night out on the town. However, because many companies are filled with employees from old generations and new, it can be challenging to find a suitable uniform that everyone can feel good about wearing.

Enter Prim + Preux. A new brand ready to tackle this exact problem, with a line of apparel made to satisfy the tastes of young workers and help the older generation look a little more modern in something they can feel comfortable wearing. Here’s a quick look at what the collection has to offer.

Continue reading “The “Preuxfessional” Has Arrived.”

7 Major Graphic Design Trends to Keep an Eye On for 2019

Whether you design your own graphics for your apparel business or work with a graphic designer, it’s important to stay on top of the trends to make sure your garments remain relevant and are meeting a market need.

Here’s a closer look at seven major graphic design trends for 2019 to help your ideation process:

Continue reading “7 Major Graphic Design Trends to Keep an Eye On for 2019”

The Top 4 Fashion Trends for Summer 2019 You Need to Know

Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream.

We’ve sorted through the popular SS19 runway apparel and assembled the top four fashion trends for summer 2019 that your business should keep in mind:

1. Tie-Dye

Tie-dye made a comeback as a fashion favorite last year, and the psychedelic style is at the forefront of this summer’s trends—from blazers to maxi dresses to tees. Though now the resurgence of this hippie wardrobe staple displays a modern update. Luxury labels were seen mixing tie-dye and floral, experimenting with kaleidoscope patterns and trying more subtle design approaches across the runway. Everyone from your old art teacher to Insta-famous celebs will be rockin’ it soon.

Continue reading “The Top 4 Fashion Trends for Summer 2019 You Need to Know”
cotton

ComfortWash: Supporting the U.S. Economy and the Environment

Have you ever considered how agriculture and fashion are so intrinsically connected? Farmers grow the materials that go into the textiles, and thus they’re the foundation of every fashionable piece you see online or in a store.

Take cotton, for example. Textile manufacturers in the U.S. use an average of 7.6 million bales of cotton each year. As a leading cash crop, it aids in stimulating the American economy and provides significant environmental benefits.

Are you ready to start supporting the local economy and environment? Here’s why you should consider working more with brands who choose material grown in the U.S.

The Impact of U.S. Cotton

Growing the Economy

Of the thousands of cotton growers in America, many are family-owned farms whose rural communities depend on stable farm income. In fact, the crop is responsible for employing over 126,000 people and bringing in more than $120 billion in business revenue for the U.S. annually. Of the total annual yield, more than half is used for apparel!

Continue reading “ComfortWash: Supporting the U.S. Economy and the Environment”

Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

Continue reading “Cherry LA: A Lesson in Creativity for Any Small Business”

Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

Continue reading “Has Next Level Created the Perfect Fashion Tee for Women?”