Does your decorating shop stand out from competitors? Really think about it—there are thousands (if not hundreds of thousands) of screen printers and embroiderers, many offering the same blanks and services as you. Don’t worry, we’ve got a smart way to separate yourself from the pack: Become a rockstar decorator, within your special niche.
While this isn’t something you can do overnight, when you position your shop as a “go-to decorator” for something specific, you’ll score repeat customers and watch your profits rise.
We talked to three successful decorators who’ve established themselves as experts in lucrative niches. (And, we’ve got insider secrets to fast-track your success!)
The Bling Brigade
“In this niche, if you’ve done the initial job well, you’re in for repeat orders—it’s that simple.”
Lee Romano Sequeira, Co-owner of Sparkle-Plenty.com
Husband-and-wife team Andrew Sequeira and Lee Romano Sequeira call their business a “big, sparkly niche.” For two decades, the Sparkle-Plenty.com co-owners have focused on offering custom rhinestone, stud and crystal transfers. “We use Swarovski crystal, the ‘Waterford’ of sparkle,” Andrew says. “It’s a decorating niche, since most shops focus on embroidery and ink. We offer something different for a specific market: women.”
Continue reading “Why Finding Your Niche, Might Make You Rich”
