Turn Your Product Images Into DOLLAR Signs

One of the best ways for distributors to reach their target audiences and increase sales is through the use of shoppable ads. In recent months, Google added shoppable ads to its capabilities and Instagram is also promoting ways to monetize consumer searches for advertisers.

Erich Campbell, program manager of Albuquerque, NM-based BriTon Leap’s Commercial Division, believes these shoppable ads do, in fact, reach customers.

“Decorators and apparel sellers often expect customers to know what they want before they contact us,” Campbell says. “In truth, they often need a creative target. Shoppable ads allow us to give customers a vision. You can create something remarkable to get people in the door and discussing the possibilities.”

Let’s look at the benefits of these ads and how you can implement them into your decorated-apparel business.

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facebook ads

A Quick Intro to Facebook Ads

Whether you’re wholesaler or selling directly to consumers, marketing and advertising are an inseparable part of running any business. However, it can seem like a huge investment for small businesses with tight margins. Luckily, social media has made advertising easily accessible to companies of any size. Facebook is especially a great place to invest some of your advertising dollars and see a return on that investment.

If you’re just starting to think about Facebook ads, you’re in the right place. We’ll walk you through the basics, so you feel even more confident getting started! 

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SSActivewear psychology of pricing

Unlock the Psychology of Pricing

Why do so many prices end in .99 cents? Why does it seem like most businesses that offer levels offer 3 options? As a business owner, you know that these pricing trends are no accident. They are a marketing strategy that uses the psychology of pricing to help entice people to buy.

What is the psychology of pricing? According to Wikipedia, it is “a pricing and marketing strategy based on the theory that certain prices have a psychological impact.” In simple terms, this means it’s a pricing strategy that encourages the customer’s brain to think they are getting a deal or a great price. 

Examples of Psychological Pricing

Left-Digit Effect

Let’s use .99 cents as an example. Doesn’t it seem silly to price something at $5.99 instead of $6? What are you really gaining with a one-cent difference? We can tell you that one-cent difference has nothing to do with increasing margins and everything to do with the customer’s perception of the product. 

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Tips On Planning Your Goals For The New Year

2020 is right around the corner and with it comes, a new year, a new decade, and the perfect opportunity to set goals for yourself, your business, and your future. However, while many of us are ambitious in setting goals, we, unfortunately, aren’t always great at keeping them. A study by U.S. News showed 80% of New Year’s resolutions are abandoned by the first week of February. We know, this statistic isn’t exactly encouraging, but we’re going to help you out with some tips for planning, and keeping your 2020 goals and resolutions.

Tips for Setting Your Goals

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Whether you are planning personal or professional goals it can be hard to know where to start. Having a set of guidelines to apply to each goal will help you choose ones that are doable. Start SMART and set goals that are:

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Looking For More Revenue? Start Building Web Stores For Your Clients.

Should web stores be in your company’s future? All signs point to yes.

“Everyone’s so used to Amazon: simply clicking to make their purchase,” says Tom Rauen, CEO of Dubuque, IA-based Envision Tees. “A web store takes a lot of friction out of a regular transaction. You show the customer what you can offer them—and they can buy 24/7.” They’re a one-stop-shop for your clients—and their employees, team members or supporters. This personalized shopping experience can turn your business into a selling machine, generating profits round the clock. Distributors and decorators like Rauen are capitalizing on web stores, to bring in more frequent and even higher-volume purchases.

Let’s look at exactly how adding a web store service to your lineup can increase your bottom line. Plus: We’ll explain how easy it is to set up a web store, and why you should pitch them to your existing and potential clients.

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5 Reasons Vacation is a Must for You and Your Employees

In the United States, we often labor under the notion that time is money. Sometimes it feels as though the American way is all work and no play, and the statistics back it up. 

To start, the U.S. is the only advanced economy that doesn’t guarantee its workers paid vacation. According to a recently revised report by the Center for Economic and Policy Research, that means 23% of workers have no paid vacation and 22% of workers have no paid holidays. In comparison, the European Union’s Working Time Directive requires its member countries to provide European workers at least 20 paid vacation days a year — something many U.S. workers will never receive. 

Of those Americans who do have paid time off (PTO), more than half leave the time unused. The U.S. Travel Association reported that just last year, 768 million paid vacation days were left behind by employees. Maybe it’s because Continue reading “5 Reasons Vacation is a Must for You and Your Employees”

4 Tips to Get Ahead of Tax Season for Small Business Owners

As a small business owner, you know that every penny counts come tax season. To complicate things further, you’re dealing with changes to tax laws yearly. Although these tax reforms may only impact small businesses minimally, it’s important to be aware of any new tax law reforms and how, or if, they apply to your business. 

For a small business, maximizing deductions and lowering your tax bill can be the difference between a profitable year and another year of scraping by. So, understanding where you can take additional deductions can save you major dollars and headaches. It’s imperative to speak with a tax professional for specific tax knowledge, but in the meantime, these tax season tips can help you get a head start. 

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5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans”

7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”

The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

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