Since we’re all in the branding business, you know how vital brand recognition can be to your shop. Getting really clear on your shop’s identity, values and uniqueness allows creation of a brand that defines your company—and in turn, a brand your clients identify with (and love).
“Establishing your brand online is an important aspect of your company’s success,” says Brooke Banta, co-founder of branding agency Bea + Elle. “Regardless of the social media platform, your brand should be recognizable and authentic to its values.”
Generating that level of recognition takes time and work. Start building your brand on social media today in 5 steps.
1. COVER YOUR BASICS
Before creating your social media accounts, you need to have all your brand ducks in a row. For starters, do you have an established and consistent logo, fonts, color palette, phraseology and voice?Continue reading “How to Build Your Brand on Social Media in 5 Steps”