A “WFH Care Package” Cure For Slow Business

While we all try to weather this storm that’s spread all across the globe, many businesses are trying to adapt to a new way of operating. For some employees and employers, this change has been extremely challenging, and this is where you come in. Although business has slowed for many distributors, and many companies have begun cutting back on their normal expenses to compensate for recent losses, there are still opportunities out there to generate some sales. But of all things, why would they buy any apparel from you, during a time like this?

Care Packages for Employees

Some of your regular clients might appreciate some ideas to help lift their employees spirits and make them feel more comfortable, as the workplace has started transitioning from the office to the home. Suggest that they send them some decorated loungewear, as a way to say thank you for keeping their heads up during these trying times. And, let’s be honest. Who doesn’t love a comfortable new set of jammies?

To help you get started with marketing some pieces, we’ve included a flyer for you to download below. Send this out to some of your clients to get the conversations started.

Give Them A Discount

Some of these clients might not be able to spend the extra money to give their employees this kind of gift. However, a lot of people right now are trying to find ways of supporting local business too. If you’re able, try meeting them halfway and offer them a discount on their order. This will not only show them that you’re invested in their business, but also offer them a way they can help you stay afloat too, during this tough economic time.

Get Inspired

For some more “Work From Home” inspiration, visit: https://promo.ssactivewear.com/work-from-home


Cover Photo Credit: Daria Nepriakhina

Gen Z Wants Sustainable Apparel and ComfortWash is Bringing It to Them

Garment-dyed apparel is hot in fashion right now, but not as hot as sustainability is becoming. Awareness of the fashion industry’s effect on our environment and human rights is at an all-time high, and no one is more conscious of this than today’s college students. How seriously are they taking it?

Forever 21 failed to address the growing concerns of its main audience in Gen Z, and is now filing for bankruptcy. College campuses like the University of Massachusetts, are dedicating whole sections of their stores, specifically to highlight sustainable spiritwear. Fashion schools are starting to implement courses that educate students on the impact of the industry’s practices, and some institutions may even go as far as making understanding these concerns a requirement that affects your overall grade. All of this is signaling that a shift is happening in the expectations of young consumers throughout the world.

As the new shopping generation’s demands for a renewed sense of corporate responsibility becomes louder and louder, brands and organizations nationwide are taking notice and taking action. So the question is, what does this mean for your business?

If you’re a decorator or distributor, knowing the brands that align with the demands of Gen Z is paramount to helping you separate yourself from the competition. Enter ComfortWash™, a sustainably made garment-dyed line by Hanes® that will satisfy not just Gen-Z, but also your need for something that’s easily printable, and leaves you with no worries of dye-migration bleeding ink into your designs.

Hanes® knows how important responsible manufacturing is for the environment and for their employees. That’s exactly why they’ve been working extremely hard for years on reducing energy use, carbon emissions, water usage and increasing the addition of recycled materials in their products. They’ve even gone as far as building wastewater-treatment plants on the site of their manufacturing operations. As an added bonus, the entire ComfortWash™ line is sourced from U.S. Cotton.

But don’t take our word for it. In an effort to connect with today’s generation of shoppers, Hanes invited 3 students, from the College of Textiles at NC State, to take a tour showcasing their sustainability efforts within the ENTIRE ComfortWash™ manufacturing process. See some of their journey from the cotton farms in Garysburg, NC, all the way to the sewing facility in El Salvador, in the posts below.

Although some clients might not ask for sustainably made apparel, educating them on this shift and offering them these options will make you look knowledgeable, make them look good, and keep them coming to you in the long-term. You’ll also become their go-to, whenever they have sustainable needs in the future. Customers want to do business with people who feel more like a partner, and keeping them informed, will assure them that they can trust you to provide them the best options possible for all of their needs. And, you can be sure that the need for sustainable apparel, made by responsible brands, will keep growing more and more every day.

How to Copyright Your Artwork

Protecting your intellectual property as a creative individual is something of great importance in today’s world of copycat infringement. Your ideas are unique, innovative, a product of your hard work, so you deserve the credit! Copyrights were created for that reason, and we’re here to explain one aspect of copywriting in particular: protecting your designs on printed merchandise.

Image: Copyright CafePress

What is the Copyright Act?

Copyright.gov explains that the Act consists of “pictorial, graphic and sculptural works include two-dimensional and three-dimensional works of fine, graphic and applied art, photographs, prints and art reproductions, maps, globes, charts, diagrams, models and technical drawings, including architectural plans.” Paintings, sculptures, photographs and anything that satisfies visual artwork could fall into this category, as well.

5 Steps to Copyrighting

Once the creator files to protect their original creations, which must be “fixed in a tangible medium of expression,” and also exist in physical form according to Printful.com, the copyright goes into immediate effect. Authors can register their group of works on printed merchandise of no more than 10 unpublished items by the same person. 

1. See If You’re Eligible

Copyright.gov has strict eligibility requirements in place in order to register a group of unpublished works. You will have to confirm that you understand and meet these requirements before registering with your application and filing fee.

2. Create an Electronic Copyright Office (eCO) Account 

Once your account is created, you will then go through the steps to file under the Register a Group of Unpublished Works tab. Review the registration process, and if your works again meet the eligibility criteria, you can then begin registration.

3. Submit Your Work

Go through the prompts and submit your work. If you’re unsure of where your work fits into which category, description and eligibility requirements will be provided. You can submit up to 10 works in the same category. Follow with the completion screen, authors, special handling, certification, etc. 

4. Review Your Submission

You will be able to review your entire copyright submission. Go back and make changes, if necessary, to ensure your work is properly protected.

5. Submit Payment and Upload Files

After your payment is submitted, you will receive an email confirming receipt of application and payment. You must also upload your files to the application database. Pay close attention to what types of files the database will accept. Do not print a slip and mail in anything. Everything must be done electronically.

For detailed information on how to copyright your printed merchandise, visit https://stream-media.loc.gov/copyright/gruw.mp4.

Til Death Do We Part — And Beyond

You may be asking, “Is my work protected after I’m dead?” Yes! Prinful.com says anything published before 1923 is public domain, not protected by copyright. Works published between 1922 and 1978 get 95 years of protection after publication, and anything after 1977 is protected for the entire lifespan of the creator plus 70 additional years after death.  

What’s your copyright experience? We’d love to hear your thoughts in the comments!

5 Ways To Connect Better With Your Employees

When running a business, there are many factors to consider to be successful. While you need a solid business plan, and an on-point product that is appealing to customers, arguably the most important factor in running a successful business is the people on your team. A happy team leads to a happily run business, and the statistics prove it. A study by Gallup showed that companies with the most engaged teams are the most productive and profitable. Another study by the Society for Human Resource Management showed that 74 percent of survey respondents stated that their relationship with their supervisor was in the top five most important factors influencing their engagement at work. As a supervisor of a team, it is in the best interest of your company, your employees’ happiness, and likely your own to develop a good rapport between you and your team.

Here are five ways to better connect with your employees:

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Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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Turn Your Product Images Into DOLLAR Signs

One of the best ways for distributors to reach their target audiences and increase sales is through the use of shoppable ads. In recent months, Google added shoppable ads to its capabilities and Instagram is also promoting ways to monetize consumer searches for advertisers.

Erich Campbell, program manager of Albuquerque, NM-based BriTon Leap’s Commercial Division, believes these shoppable ads do, in fact, reach customers.

“Decorators and apparel sellers often expect customers to know what they want before they contact us,” Campbell says. “In truth, they often need a creative target. Shoppable ads allow us to give customers a vision. You can create something remarkable to get people in the door and discussing the possibilities.”

Let’s look at the benefits of these ads and how you can implement them into your decorated-apparel business.

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facebook ads

A Quick Intro to Facebook Ads

Whether you’re wholesaler or selling directly to consumers, marketing and advertising are an inseparable part of running any business. However, it can seem like a huge investment for small businesses with tight margins. Luckily, social media has made advertising easily accessible to companies of any size. Facebook is especially a great place to invest some of your advertising dollars and see a return on that investment.

If you’re just starting to think about Facebook ads, you’re in the right place. We’ll walk you through the basics, so you feel even more confident getting started! 

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SSActivewear psychology of pricing

Unlock the Psychology of Pricing

Why do so many prices end in .99 cents? Why does it seem like most businesses that offer levels offer 3 options? As a business owner, you know that these pricing trends are no accident. They are a marketing strategy that uses the psychology of pricing to help entice people to buy.

What is the psychology of pricing? According to Wikipedia, it is “a pricing and marketing strategy based on the theory that certain prices have a psychological impact.” In simple terms, this means it’s a pricing strategy that encourages the customer’s brain to think they are getting a deal or a great price. 

Examples of Psychological Pricing

Left-Digit Effect

Let’s use .99 cents as an example. Doesn’t it seem silly to price something at $5.99 instead of $6? What are you really gaining with a one-cent difference? We can tell you that one-cent difference has nothing to do with increasing margins and everything to do with the customer’s perception of the product. 

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Tips On Planning Your Goals For The New Year

2020 is right around the corner and with it comes, a new year, a new decade, and the perfect opportunity to set goals for yourself, your business, and your future. However, while many of us are ambitious in setting goals, we, unfortunately, aren’t always great at keeping them. A study by U.S. News showed 80% of New Year’s resolutions are abandoned by the first week of February. We know, this statistic isn’t exactly encouraging, but we’re going to help you out with some tips for planning, and keeping your 2020 goals and resolutions.

Tips for Setting Your Goals

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Whether you are planning personal or professional goals it can be hard to know where to start. Having a set of guidelines to apply to each goal will help you choose ones that are doable. Start SMART and set goals that are:

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Looking For More Revenue? Start Building Web Stores For Your Clients.

Should web stores be in your company’s future? All signs point to yes.

“Everyone’s so used to Amazon: simply clicking to make their purchase,” says Tom Rauen, CEO of Dubuque, IA-based Envision Tees. “A web store takes a lot of friction out of a regular transaction. You show the customer what you can offer them—and they can buy 24/7.” They’re a one-stop-shop for your clients—and their employees, team members or supporters. This personalized shopping experience can turn your business into a selling machine, generating profits round the clock. Distributors and decorators like Rauen are capitalizing on web stores, to bring in more frequent and even higher-volume purchases.

Let’s look at exactly how adding a web store service to your lineup can increase your bottom line. Plus: We’ll explain how easy it is to set up a web store, and why you should pitch them to your existing and potential clients.

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