The Power of Networking for Small Business Growth

A common misconception is that you only need to network when in search of a new job. However, the reality is that networking and face-to-face interactions are crucial for any small business’ continued success. As an entrepreneur, connecting with new people is a necessary skill for growth.

We’ve listed out why networking is important and some best practices to help you get the most out of the experience.

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Cherry LA: A Lesson in Creativity for Any Small Business

When it comes to 2019 fashion, streetwear is still king. Brands like Supreme, Stüssy, and even Louis Vuitton, continue to buzz in circles of hype beasts and fashionistas alike. The rise and reign of streetwear is intrinsically tied to social media, with brands like I.AM.GIA proving that overnight success is just one Hadid or Jenner Instagram tag away from blowing up in popularity.

Though breaking into the landscape may seem impossible as a small business, Cherry Los Angeles has shown there’s plenty of room for the small guy to shine in the streetwear scene. While Cherry LA’s re-worked Dickies and bold graphic tees are worthy of praise, their ever-growing success can really be attributed to their bold and brilliant branding. If you’re looking to carve your own path in the streetwear sector, be sure to add Cherry LA to your inspiration board for ideas in creativity.

New to the brand? Don’t worry, we’ll get you up to speed!

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PRINTING w/ Glow in the Dark Ink on a 100% Poly Rabbit Skins Cape

Wearing a cape can give you superpowers, but upselling with them can give you SUPER PROFITS! Imagine a client from a local school approaches you to print a bunch of tees for an upcoming event, and you have a Rabbit Skins Cape handy to show them. But, this is no ordinary cape. Its got a printed design on it using glow-in-the-dark ink! They see it glowing and instantly think, “WOW, this would be perfect to give our graduating kindergartners!” Now, you’ve turned that ONE job into TWO jobs from the same client.

When the right opportunity presents itself, these capes are the perfect way to increase your sales, and people will remember that you’re the one to go to, when they’re looking for cool ideas.

Check out the demonstration below to see Geno, from Learnhowtoscreenprint.com, show you how to use glow-in-the-dark ink on the Rabbit Skins 100% polyester cape (Style #1111).

Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”

5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
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4 Ways to Improve Your Website’s Google Search Ranking

You’ve worked hard to create a meaningful business—from your company’s values to your reputable customer service. So, why aren’t more people trickling into your online doorstep? If you haven’t updated your website in a while (or ever), your online visibility could be suffering. 

Google’s search engine utilizes an algorithm to rank web pages. A variety of methods are taken into account when determining which pages are displayed first, including whether a website is outdated. The exact formula is unknown, however, there are search engine optimization (SEO) tactics and tools that can improve your website’s ranking. With 75 percent of people never scrolling past the first search engine result page, it’s extremely important
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From Skate Shop to Fashion Powerhouse: Business Lessons From Supreme’s Rise

Supreme, often referred to as “the Chanel of streetwear”, has inched its way to the top as one of the most influential brands in the industry. A-list celebs, skaters, cool kids, hip-hop legends and hypebeasts alike can be seen donning the infamous red-and-white logo. So, how did a small skate shop on Lafayette Street in downtown Manhattan turn into a complete fashion powerhouse? Ask savvy entrepreneur, James Jebbiathe founder of Supreme.  

Jebbia was a teen in the ‘80s growing up in Crawley, West Sussex, England. He used his spare money to travel to London and shop at a hidden store, which would eventually mold Supreme’s business model. By age 19, he moved to the United States and started working as a sales assistant at a store in SoHo, before eventually opening Supreme in New York.

While you probably won’t be able to replicate Jebbia’s secret business sauce, we’ve listed some valuable lessons in Supreme’s rise that can be used to help shape your company:

Do Your Research

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James Jebbia learned about the retail industry when working at Parachute in SoHo. Before opening Supreme in 1994, he actually opened a different streetwear brand, Union NYC (now closed), in 1989. All this to say, he had a bit of experience in the retail industry before starting a wildly successful company.

Wanting to start your own brand can be exciting, but always make sure you research the industry before diving head first into the unknown. Some basic things you should know:

  • Where to find quality, wholesale apparel and products  
  • How to price your products competitively  
  • Ways to sell your items

Beyond just researching how the industry works, know your target audience and what matters to them. By 2020, Millennials will make up 30 percent of total retail sales in the U.S., and Gen Z will make up 40 percent of all consumers. Studies have shown that both Millennials and Gen Z consider environmental issues in their purchasing decisions. So, if you’re looking to sell graphic tees, considering water-based, eco-friendly ink choices may be a unique selling point.

Get Scrappy With Your Hustle (And Build Street Cred)

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Supreme is infamous for giving fashion the middle finger—proven by several cease-and-desist letters. It’s also known for encouraging its employees and consumers to add their red-and-white logo stickers on posters and products as a “stamp of approval”. For example, they slapped their logo sticker on the front of a Kate Moss Calvin Klein poster in 1994, and printed Louis Vuitton’s double monogram on their skateboards in 2000 (though they eventually collaborated). Jebbia’s willingness to ruffle a few feathers in the name of creativity built credibility with niche, influential cool kids and it payed off.

Now, we’re not saying to start copyrighting a bunch of artwork, but there is something to be said about Supreme’s hustle and scrappiness. Some ways you can spread the word about your company on a smaller budget include:

  • Partnering with micro-influencers who are willing to promote your brand for a small cost, or exchange promoted posts for free swag
  • Creating short promo videos to post across social media
  • Reaching out to small businesses (relevant to your target audience) to see if you can leave promo cards at the counter

Realize that Culture Shapes Trends, Especially Youth Culture

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Almost every piece from a Supreme drop has ties to art or culture. They have a way of partnering with brands like Nike and infusing their vibe to create a totally unique outfit for the young fashion consumer.

Art and culture always find their way into what we wear and how we represent ourselves, leading to a shared sense of influence. By continually having a pulse on what’s going on in the community, Supreme is able to present apparel and products that are desirable.

When thinking of new designs, look to what’s going on in your community for creative inspiration. However, always remember to remain authentic to your brand.

Know the Power of Supply-and-Demand

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Supreme is good at many things, and utilizing basic economics to its advantage is no exception. James Jebbia was once quoted saying, “…if we can sell 600, I make 400.” The demand for product always exceeds the supply, thus driving up the value. Though, in Supreme’s case, they take it a step further by almost never restocking a dropped collection once it’s sold out (hence the huge resell market).

If you’re just starting out, your demand for product is likely low so this may not be a tactic you can use right away. However, educating yourself on supply-and-demand economics will ultimately help you make strategic business decisions in the long run, particularly as your business grows and competition rises.

Which business lesson from Supreme was the most helpful or interesting? Let us know in the comments!