Has Next Level Created the Perfect Fashion Tee for Women?

A t-shirt is the most basic and powerful clothing item women can own. There’s something intrinsically satisfying about a blank canvas that pulls together an outfit with such simplicity. A good tee, when you find it, is the epitome of the “no-makeup” makeup look.

For decades, women have had to scour men’s closets to find a quality tee thanks to the “shrink it and pink it” marketing era. So, when it comes to t-shirts what exactly are women looking for?… 

Continue reading “Has Next Level Created the Perfect Fashion Tee for Women?”

S&S RENO PRESENTS: A History of Game Changers

In February 2019, we’re CHANGING THE GAME with our brand new 800K square foot warehouse in Reno, NV. The new facility will have a SKU profile unlike anything our industry has ever seen, carrying 30% more SKU’s, 3x more inventory, and 1-day shipping to the entire west coast. We’ve been growing since 1989, with expansions to California, New Jersey, Kansas, Texas and Georgia, and this is by far our biggest yet.

Throughout our growth, we’ve always been innovators at heart, trying to find new creative ways of moving the needle forward. But for now, lets take a look backward and pay homage to some of the pioneers, who’ve helped our industry evolve over the years. Ever hear of Jasper Meek, Lawrence Herbert, or Michael Vasilantone? If you love promotional products, have to color match everyday, and screen print tons of orders, then these should be household names for you.

Continue reading to see how these three inspirational figures became game changers in our industry, all of whom we all owe a huge debt of gratitude to. Continue reading “S&S RENO PRESENTS: A History of Game Changers”

Tommy Hilfiger: America’s Favorite Preppy Brand

Following bankruptcy in the late ‘70s from his first apparel business, The People’s Place, Tommy Hilfiger set out to master not only the creative pulse of fashion, but also the business of commerce. By this time, preppy style had manifested into a class of its own, with aspiring designers opening doors to wealthy clientele left and right. With the style originating from upper-class Ivy League college students on the East Coast, it drew inspiration from popular New England sports like sailing, fencing, golf and polo. Preppy became so much more than a fashion statement, it was (and is) a culture and lifestyle. So, how exactly did Hilfiger go from bankruptcy to iconic, internationally-recognized, “preppy American luxury”? Continue reading “Tommy Hilfiger: America’s Favorite Preppy Brand”

Goodbye Casual, Hello Fashion: Athleisure is Here to Stay

The days of the “Mad Men” era, with separate attire for work, dinner, and a night out, are long gone. We’re living in modern times where “casual Fridays” are becoming a daily occurrence. Close to 40 percent of the U.S. workforce is freelancing and style has officially been paired with comfort.

As the workforce continues to change and high-fashion consistently transforms activewear into fashionable, yet functional pieces—the need for the suit-and-tie is decreasing. Instead, people are opting for Continue reading “Goodbye Casual, Hello Fashion: Athleisure is Here to Stay”

PRINTING w/ Glow in the Dark Ink on a 100% Poly Rabbit Skins Cape

Wearing a cape can give you superpowers, but upselling with them can give you SUPER PROFITS! Imagine a client from a local school approaches you to print a bunch of tees for an upcoming event, and you have a Rabbit Skins Cape handy to show them. But, this is no ordinary cape. Its got a printed design on it using glow-in-the-dark ink! They see it glowing and instantly think, “WOW, this would be perfect to give our graduating kindergartners!” Now, you’ve turned that ONE job into TWO jobs from the same client.

When the right opportunity presents itself, these capes are the perfect way to increase your sales, and people will remember that you’re the one to go to, when they’re looking for cool ideas.

Check out the demonstration below to see Geno, from Learnhowtoscreenprint.com, show you how to use glow-in-the-dark ink on the Rabbit Skins 100% polyester cape (Style #1111).

Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”

5 Steps to an Effective SEO Strategy for Your Small Business

Most businesses have heard the term “SEO” and have a basic understanding of why it’s important. However, when it comes to truly understanding, planning and implementing a sound SEO strategy of their own—they don’t always follow through. Too often small business owners get wrapped up in the day-to-day operational needs, and see a list of marketing to dos as daunting tasks. The truth is, search engine optimization is part of the long game, but is integral in determining digital visibility and success. In simpler terms, it’s Google’s world, and we’re just living in it.

In order to achieve brand awareness, organic traffic growth, and ultimately, product purchases—you need to cultivate an SEO strategy.
Continue reading “5 Steps to an Effective SEO Strategy for Your Small Business”