One of the best ways for distributors to reach their target audiences and increase sales is through the use of shoppable ads. In recent months, Google added shoppable ads to its capabilities and Instagram is also promoting ways to monetize consumer searches for advertisers.
Erich Campbell, program manager of Albuquerque, NM-based BriTon Leap’s Commercial Division, believes these shoppable ads do, in fact, reach customers.
“Decorators and apparel sellers often expect customers to know what they want before they contact us,” Campbell says. “In truth, they often need a creative target. Shoppable ads allow us to give customers a vision. You can create something remarkable to get people in the door and discussing the possibilities.”
Let’s look at the benefits of these ads and how you can implement them into your decorated-apparel business.Continue reading “Turn Your Product Images Into DOLLAR Signs”