“Play Customers Their Favorite Song” – SUCCESS STORIES Podcast: Ep. 9 (feat. Brett Bowden of Printed Threads)

These days there’s a lot of talk about trying to find a competitive advantage that gives your company an edge.  One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you.

Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail finishing, and fulfillment services. 

Brett Bowden’s fun, creative, and sometimes quirky style carries over to his staff of dedicated professionals. Just check out this Instagram post, and you’ll see why people love following — Over 19K Followers — and doing business with them.

Find out what it took to develop this unique winning culture, that made Printed Threads a Texas powerhouse, and competitive nationwide.

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Don’t Pass on These 5 Trendy Puffer Jackets

Although 2020 hasn’t been what most of us expected, we’re still taking time to go outside, walk our dogs, hike, shop and socialize at a distance. With winter nearly here, that means people have already started their search for the perfect warm and fashionable jackets. But, with the crazy amount of options out there, which ones are they choosing the most?

While puffer coats aren’t a new trend, they’re still extremely popular and a go-to option for many people trying to stay warm. So much so, that they’ve even popped up on the fashion runways this season. Things like black belted puffers from Prada, quilted jackets in sage greens and bronzes, longer length bright white puffers and collaboration pieces with streetwear designers.

The good news is, with today’s puffers, you don’t have to choose between function and fashion. Many of them offer performance features like wind and water-resistance, along with thoughtful details like adjustable cuffs and zippered pockets, which make these styles anything but basic.

Here’s a detailed look at five outerwear styles that’ll help you and your clients figure out which ones fit their budgets and tastes perfectly for corporate programs, holiday gifts, premium uniforms and more.

Columbia – Powder Lite Hybrid Jacket – 186463

When buying outerwear, consumers want long-lasting gear that performs and molds to their lifestyles. Columbia is one of the most recognizable and desired brands out there, offering stylish outerwear, infused with the performance tech that wearers worldwide are looking for.

Their new Powder Lite Hybrid jacket features the popular puffer style, along with a hood that has an adjustable drawcord to give you the best of both worlds. The built-in heathered soft shell also brings even more fashion-forward appeal to this jacket for your client.

This jacket is proof that extra warmth doesn’t need to come with a lot of extra layers. Columbia’s new Omni-Heat™ technology uses lightweight synthetic Thermarator™ insulation to give you a “high warmth-to-weight” ratio. Also, to protect against inclement weather or unexpected downpours, the brand’s Omni-Tech™ keeps wearers dry by using multi-layered protection in all weather—and also comfortable, because of its breathable material.

Why Your Clients Will Love This Style:

  • Columbia is a popular retail brand that people know, love and request.
  • A puffer jacket style with a hood offers the best of both worlds.
  • The heathered soft-shell part of this jacket gives it a more fashionable look than the full puffers.
  • The Omni-Heat™ reflective lining and Thermerator™ insulation combines to give you the best in heat retention during cold weather.
  • The jacket’s water-resistant quality helps make this style an all-weather solution.
  • Has a women’s companion style (Style# 169906).
Continue reading “Don’t Pass on These 5 Trendy Puffer Jackets”

“How to Run Apparel Programs for Big Brands” – SUCCESS STORIES Podcast: Ep. 8 (feat. Jordy Gamson of Icebox)

Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands?

The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution. 

Icebox has helped brands like Delta Airlines, Hooters, Buffalo Wild Wings and AT&T with their apparel programs. Co-founder, Jordy Gamson, is talking to us about what it takes to run these turn-key programs, especially through uncertain times.

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Is the Iconic Champion Brand Really “The King of Sweatshirts”?

Do you remember that exciting feeling you had going to the mall in the 90s and finally being able to buy your first official Champion jersey of All-Stars like Jordan, Kobe, Shaq or Iverson? Those jerseys were some of the hottest pieces of fashion you could get your hands on back then, and when you put one on, you felt brand new.

Throughout the 80s and 90s, the iconic “C” logo was a symbol of authenticity for NBA and NFL sports apparel. Now, that logo is a symbol of authenticity for literally everything, and Champion has brought that exciting feeling back to every niche in fashion.

A COLLABORATION x MACHINE

When you buy something with a Champion logo on it, it feels different. It feels special. It feels nostalgic. That’s why for the past couple of years, we’ve seen nothing but collaboration after collaboration with Champion popping up everywhere.

Things many of us grew up with like Pac-Man, Sesame Street, M&Ms and even General Mill cereals, have done some really creative designs for limited release sweatshirts. I mean is there anything better than buying a hoodie with a print on it of Oscar the Grouch in a Champion branded trash can?

Continue reading “Is the Iconic Champion Brand Really “The King of Sweatshirts”?”