The first three years that Megan Lindholm ran her decorated-apparel business from her home, she hauled samples everywhere, from uniform fittings to school offices to baseball fields. “We had apparel literally everywhere, since we saved our print overruns for sampling,” says Lindholm, owner of 643SPIRIT in New Albany, OH. “We created endless mock sheets for people with style ideas. We took lots of bad photos of spirit shirts or basketball socks and sent them to clients.”
Finally, Lindholm was over the time-consuming back-and-forth with her customers and moved into a showroom. “It’s been fantastic,” she says. “People stop in to pick up what they want for their organization sales, and it takes five minutes instead of an hour. We host uniform fittings instead of carting samples all over town. People driving by see our signs for masks, custom tees and work apparel, and stop-in to order tees and hoodies for their workplace.” Are uniform fittings still a thing with COVID?
Here are 10 ways to set up an effective apparel showroom that customers can’t wait to visit.